SEO Specialist

Swara Baby Products; Indore District; On-site; INR 350,000 - 550,000; Full time

Job summary

Swara Baby Products is seeking an SEO Specialist to manage multiple WordPress sites, perform technical audits, and optimize for Core Web Vitals. You will oversee local SEO, schema markup, and site health, coordinating with developers on migrations and SEO validation.

The role requires hands-on use of GSC, GA4, GTM, Ahrefs/SEMrush, Looker Studio, and experience with Rank Math/Yoast and Elementor. On-site position in Indore’s Vijay Nagar area.

Qualifications

• Experience managing multiple WordPress websites.
• Hands-on with GSC, GA4, GTM, Ahrefs/SEMrush, Looker Studio.
• Perform technical SEO audits identifying crawl/redirect/canonical/duplicate/indexing issues.
• Strong understanding of Core Web Vitals and PageSpeed Insights.
• Familiarity with schema markup and structured data validation.
• Experience managing Google Business Profile and Local SEO.
• Monitor and maintain website health: broken links, redirects, XML sitemaps, robots.txt, HTTPS.
• Experience with Rank Math or Yoast SEO and Elementor.
• Knowledge of migrations, URL mapping and post-migration SEO validation.
• Hosting/DNS/CDN/SSL/website security basics for SEO; URL structures and HTTP status codes.
• Familiarity with Bing Webmaster Tools is a plus.
• Basic HTML/CSS with ability to inspect page source; coding not required.

Responsibilities

• Oversee SEO strategy across multiple WordPress sites.
• Conduct technical audits and implement fixes for crawl and indexing issues.
• Optimize pages for Core Web Vitals and performance metrics.
• Manage local SEO signals and Google Business Profile presence.
• Validate schema markup and structured data implementations.
• Monitor site health: sitemaps, robots.txt, redirects, and HTTPS status.
• Coordinate with developers for migrations and URL mapping.
• Leverage Rank Math/Yoast and Elementor to improve on-page SEO.

Skills

WordPress management

Technical SEO

Local SEO

Schema markup

HTML/CSS basics

Performance optimization

URL redirects handling

Cross-channel analytics

Looker Studio

Tools

Google Search Console (GSC)

GA4

Google Tag Manager

Ahrefs

SEMrush

Looker Studio

Rank Math

Yoast SEO

Elementor

Job description

We Are Hiring!!!

Position : SEO Specialist

Location: Vijay Nagar, Indore

Role & responsibilities

1. experience managing multiple WordPress websites simultaneously.
2. Hands-on experience with GSC, GA4, Google Tag Manager, Ahrefs/SEMrush, and Looker Studio is a plus.
3. Perform technical SEO audits and independently identify crawl, redirect, canonical, duplicate content, and indexing issues.
4. Good understanding of Core Web Vitals, PageSpeed Insights, and performance optimization recommendations.
5. Familiarity with schema markup and structured data validation.
6. Experience managing Google Business Profile and Local SEO.
7. To monitor and maintain website health, including broken links, redirects, XML sitemaps, robots.txt, and HTTPS issues.
8. Experience using SEO plugins such as Rank Math or Yoast SEO and Elementor.
9. Understanding of website migrations, URL mapping, and post-migration SEO validation.
10. Basic understanding of hosting, DNS, CDN, SSL, and website security from an SEO perspective. Basic understanding of URL structures, redirects (301/302), HTTP status codes (200/301/302/404/410/500), and SSL/HTTPS from an SEO perspective.
11. Familiarity with Bing Webmaster Tools is an added advantage.
12. Basic understanding of HTML and CSS with the ability to inspect page source, identify SEO-related issues, and coordinate implementation with developers. Coding proficiency is not required