SEO/SMO Executive

TiCi Technologies; Howrah; Vor Ort; INR 300.000 - 600.000; Vollzeit

Zusammenfassung

TiCi Technologies is seeking an SEO/SMO Executive to enhance organic search visibility and strengthen social media presence from their Howrah office. The role focuses on on-page, off-page, and technical SEO, keyword research, content optimization, and performance analytics to generate qualified leads for digital products and services.

The ideal candidate will work with content, design and development teams to improve rankings, engagement and overall marketing performance.

Qualifikationen

• 2–4 years of practical experience in SEO, SMO or digital marketing.
• Strong understanding of on-page SEO, off-page SEO, technical SEO and keyword research.
• Hands-on experience with Google Analytics 4 and Google Search Console.
• Knowledge of SEO tools such as Ahrefs, SEMrush, Screaming Frog or equivalent platforms.
• Experience in social media management, content planning, post optimization and audience engagement.
• Understanding of website indexing, XML sitemaps, robots.txt, canonical tags, redirects and structured data.
• Knowledge of link building, backlink analysis, local SEO and competitor research.
• Ability to interpret analytics data, identify performance issues and recommend actionable improvements.

Aufgaben

• Plan and execute on-page, off-page and technical SEO activities to improve organic search rankings.
• Conduct keyword research, competitor analysis and search intent analysis to identify growth opportunities.
• Optimize website pages, landing pages, headings, meta titles, meta descriptions, internal links and image attributes.
• Perform website SEO audits and coordinate with developers to resolve indexing, crawlability, page speed and other technical issues.
• Develop and execute social media optimization strategies across LinkedIn, Facebook, Instagram and YouTube.
• Plan social media content calendars and coordinate with content writers and graphic designers for timely publishing.
• Execute ethical link-building activities and improve website authority through relevant, high-quality backlinks.
• Monitor keyword rankings, organic traffic, engagement, conversions and lead-generation performance.
• Use Google Analytics 4, Google Search Console and relevant SEO tools to analyze performance and prepare regular reports.
• Optimize existing content and identify opportunities for new blogs, landing pages and product-focused content.
• Track SEO and social media trends, algorithm updates and competitor activities.
• Support digital campaigns and collaborate with the marketing team to improve brand visibility and qualified enquiries.

Kenntnisse

SEO

SMO

Keyword research

Content optimization

GA4

Social media mgmt

On-page SEO

Off-page SEO

Technical SEO

Link building

Analytics

Tools

GA4

GSC

Ahrefs

SEMrush

Screaming Frog

Jobbeschreibung

Digital Marketing Howrah, Santragachi 2–4 years As per experience and skills

TiCi Technologies is looking for a results-driven SEO/SMO Executive to improve organic search visibility, strengthen social media presence and generate qualified leads for our digital products and services.

The ideal candidate should have practical knowledge of on-page SEO, off-page SEO, technical SEO, keyword research, content optimization, social media management and performance analytics. The candidate will work closely with the content, design and development teams to improve website rankings, audience engagement and overall digital marketing performance.

Job Type: Full-Time

Work Mode: Work from Office

What you'll do

• Plan and execute on-page, off-page and technical SEO activities to improve organic search rankings.
• Conduct keyword research, competitor analysis and search intent analysis to identify growth opportunities.
• Optimize website pages, landing pages, headings, meta titles, meta descriptions, internal links and image attributes.
• Perform website SEO audits and coordinate with developers to resolve indexing, crawlability, page speed and other technical issues.
• Develop and execute social media optimization strategies across LinkedIn, Facebook, Instagram and YouTube.
• Plan social media content calendars and coordinate with content writers and graphic designers for timely publishing.
• Execute ethical link-building activities and improve website authority through relevant, high-quality backlinks.
• Monitor keyword rankings, organic traffic, engagement, conversions and lead-generation performance.
• Use Google Analytics 4, Google Search Console and relevant SEO tools to analyze performance and prepare regular reports.
• Optimize existing content and identify opportunities for new blogs, landing pages and product-focused content.
• Track SEO and social media trends, algorithm updates and competitor activities.
• Support digital campaigns and collaborate with the marketing team to improve brand visibility and qualified enquiries.

What we're looking for

• 2–4 years of practical experience in SEO, SMO or digital marketing.
• Strong understanding of on-page SEO, off-page SEO, technical SEO and keyword research.
• Hands-on experience with Google Analytics 4 and Google Search Console.
• Knowledge of SEO tools such as Ahrefs, SEMrush, Screaming Frog or equivalent platforms.
• Experience in social media management, content planning, post optimization and audience engagement.
• Understanding of website indexing, XML sitemaps, robots.txt, canonical tags, redirects and structured data.
• Knowledge of link building, backlink analysis, local SEO and competitor research.
• Ability to interpret analytics data, identify performance issues and recommend actionable improvements.
• Basic understanding of HTML, website CMS platforms and website performance optimization is preferred.
• Good written communication, analytical thinking and organizational skills.
• Ability to manage multiple websites and marketing activities while meeting deadlines.
• Experience in a digital agency, IT company or product-based business will be an advantage.
• Willingness to work from our Howrah, Santragachi office.