SEO Marketing Manager

Aspire; India; Remote; INR 5,400,540 - 7,200,720; Full time

Job summary

A leading finance operating system firm is seeking an SEO Marketing Manager to drive organic growth in new markets. You will develop strategies, conduct research, and manage content production to generate traffic and qualify leads. The role requires 3-4 years of SEO experience and familiarity with tools like Ahrefs and SEMRush. The ideal candidate will be based in India, have excellent English skills, and be a team player ready to contribute to a dynamic environment.

Qualifications

• 3-4 years of experience in SEO and knowledge of best practices.
• Experience using SEO tools like Ahrefs, SEMRush, Google Search Console.
• Excellent command of English; ability to write and refine content.

Responsibilities

• Develop and execute go-to-market SEO strategy for new markets.
• Conduct market, competitor, and keyword research.
• Manage initial content production and drive online signups.
• Measure, analyze, and report on initial market performance.

Skills

SEO best practices

Analytical skills

Content production

Market research

Project management

Communication skills

Tools

Ahrefs

SEMRush

Google Search Console

Google Analytics 4

Job description

Overview

Join to apply for the SEO Marketing Manager role at Aspire. Aspire is the leading all-in-one finance operating system for growing businesses, on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential.

Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, Aspire closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation from Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. Aspire has partnered with companies such as JP Morgan, Visa and Wise and helped more than 50,000 businesses using its suite of products. Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and LinkedIn’s Top Startup in Singapore. In 2024, Aspire appeared on CB Insights’ Top 100 Global Fintech List two years in a row.

You will be amazed by the energy and experience of our team. Aspire provides an environment to innovate and drive change with a team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds. If you are a top talent passionate about entrepreneurship, join our rapidly growing team to make an impact in the Fintech space.

About the team

At Aspire, we’re on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses. Our Marketing Team builds our brand, acquires new customers, and nurtures existing relationships. The team crafts strategies to resonate with our target audience and scales acquisition of new users by identifying untapped channels and optimizing conversions.

About the role

As the SEO Marketing Manager for New Market Expansion, you’ll be our market launcher for organic growth, responsible for taking our SEO presence from 0 to 1 in new countries. This foundational role requires you to build our strategy from the ground up and establish the initial organic footprint needed for customer acquisition. Success is measured by your ability to generate qualified organic traffic that converts into online signups and quality leads.

You’ll collaborate with the Product Marketing Managers and Global Product teams to gather or validate local insights for content opportunities. You’ll report to Aspire’s Global SEO Marketing Manager (based in Serbia) and work with a team delivering content, creative production, and website updates. This will be a hands-on, individual-contributor role; you will also manage freelancers and agencies to deliver ambitious goals.

What you’ll be doing

• Develop and execute the go‑to‑market SEO strategy for each new international market, from initial research to successful launch.
• Own the delivery of organic growth (search & LLMs) in emerging markets, identifying foundational content opportunities that resonate with new customers.
• Conduct in-depth market, competitor, and keyword research to build a prioritized content roadmap that validates market viability.
• Manage the initial content production by working with internal teams and external resources to publish foundational content.
• Drive the generation of qualified online signups and leads to acquire first customers and prove the potential of new regions.
• Measure, analyze, and report on initial market performance with data-backed recommendations on future investment and strategy.
• Become an expert on the nuances of each new target audience, understanding Aspire’s product value proposition in different cultural contexts.
• Share critical market insights with the marketing and product teams to inform broader global campaigns and company strategy.
• Utilize tools like Ahrefs for research, opportunity forecasting, and performance tracking.
• Adhere to internal guidelines and processes to ensure all launch activities remain compliant.

About you

• Strategically minded with the ability to shape a plan to deliver results
• Curious by nature; you spot problems and identify solutions on your own
• Highly process-driven, analytical, and conscientious
• At least 3–4 years of experience in SEO and knowledge of best practices
• Experience using SEO tools (Ahrefs, SEMRush, Google Search Console, Google Analytics 4)
• Preferably based in India (understanding of the startup scene is a plus) with experience launching new markets
• Excellent command of English; ability to write, edit, and refine content to a high standard
• Ability to understand Aspire’s needs and organize workstreams and projects with clear timelines and deliverables
• A background in a B2B company is a significant advantage
• You are hands-on, growth-minded, deadline-driven, and a team player

By submitting this application, I confirm that all information provided in this application for employment and any attached documents is true to the best of my knowledge. I confirm I have disclosed any applicable previous employment with Aspire. I understand that if any information is false or incorrect, my application may be rejected, any offer of employment may be withdrawn, or employment may be terminated. By submitting this application, I agree that my personal data will be processed in accordance with Aspire\'s Candidate Privacy Notice

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing