Manager, Web Strategy & Optimization

Aspire; Bengaluru; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading finance operating system company in Bengaluru is seeking an experienced Web Project Manager to own and execute the website strategy. You will lead cross-functional teams, manage complex projects, and ensure the website meets performance metrics. Ideal candidates have strong analytics and A/B testing experience, with proficiency in Webflow and SEO principles. This role offers an opportunity to shape web projects for a growing company.

Qualifications

• 4+ years of experience managing complex website projects.
• Experience with multi-market website management.
• Skilled in using Google Analytics for tracking.
• Direct experience with A/B testing processes.
• Proficiency in using Webflow and modern frameworks.
• Understanding of SEO impact on website architecture.
• Experience with CMS integrations.
• Knowledge of server/hosting for dynamic content.
• Proficiency in UX design tools for prototyping.
• Skills in HTML, CSS, and basic JavaScript.

Responsibilities

• Own the website roadmap and coordinate initiatives.
• Manage web developers ensuring timely project delivery.
• Monitor website performance metrics continuously.
• Conduct data analysis and report on user behavior.
• Oversee internationalization and localization processes.
• Lead A/B testing experiments focused on conversion.
• Implement AI for workflow and process automation.

Skills

Web Project Management

Web Analytics

A/B Testing

UX Design Principles

Technical SEO

Tools

Google Analytics

Webflow

Figma

Job description

About The Company

Aspire is the leading all-in-one finance operating system for growing businesses. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential.
Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world‑class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, PayPal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as JP Morgan, Visa and Wise and helped more than 50,000 businesses using our suite of products.
Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIn’s Top Startup in Singapore. In 2024, we also made it to CB Insights’ Top 100 Global Fintech List two years in a row.

About The Team

At Aspire, we are on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses globally. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team looks at crafting and executing marketing strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About The Role

• Own the Website Roadmap: Develop and maintain a strategic, data‑driven roadmap for the https://aspireapp.com and all global sites, aligning with Growth Marketing, Product Marketing, and GTM strategies.
• Cross‑Functional Project Leadership: Act as the primary project manager for all website initiatives, coordinating resources across design, development, content/copywriting, and product marketing.
• Project management: Manage a team of web developers by implementing a Kanban process to ensure timely and high‑quality deployment of new features, landing pages, and bug fixes.
• Performance Monitoring: Continuously monitor core website metrics, including site speed (Core Web Vitals), site health, traffic, and click‑through rates.
• Data Analysis & Reporting: Conduct deep‑dive analysis using tools like Google Analytics 4 (GA4) to report on campaign metrics, traffic metrics, and website user behaviour.
• Internationalization & Localization: Manage and coordinate the deployment of new websites in new market launches, ensuring accurate localization and adherence to compliance frameworks.
• Quality Assurance (QA): Oversee the QA process for all website deployments to ensure cross‑browser compatibility, responsiveness, data integrity (tracking), and adherence to design standards before launch.
• End‑to‑End A/B Testing: Lead the planning, execution, and analysis of all website experiments (A/B testing, personalization, dynamic content) focused on improving conversion rates from lead to customer.
• Implementation of AI: Build workflows using AI to automate processes, find insights, and conduct analysis. Generate layouts and page mock‑ups using AI.

Minimum Qualifications

• Proven Experience in Web Project Management: 4+ years of dedicated experience leading complex website projects (launches, redesigns, migrations, feature development) for a high‑growth B2B or SaaS company, across several stakeholders.
• Multi‑Market Experience: Direct experience managing and scaling a corporate website across multiple markets and languages (localization, legal compliance, regional performance optimization).
• Web Analytics Proficiency: Skilled in the use of Google Analytics to build custom reports, track funnels, and identify conversion drop‑off points.
• A/B Testing & Experimentation Ownership: Direct experience owning the end‑to‑end CRO process: from conducting quantitative and qualitative research (heatmaps, session recordings, surveys) to hypothesis generation, test set‑up, and statistically sound result analysis.
• Webflow and frameworks: Direct, hands‑on experience managing a modern CMS, particularly Webflow. Experience with using Relume, Figma, and implementing Client‑First framework by FinSweet.
• Technical SEO Comprehension: A solid understanding of how website architecture, site speed (Core Web Vitals), and development choices impact Search Engine Optimization (SEO) or experience collaborating with SEO specialists.
• Knowledge of integrations: Direct, hands‑on experience managing integrations with Webflow CMS (HubSpot, Tag Manager, conversion pixels).
• Server/Hosting knowledge: Has experience with Vercel, Supabase, or a similar stack to produce dynamic content pages for programmatic SEO projects.
• UX Design Principles (Prototyping): Proficiency with design tools like Figma or Sketch to create wireframes or low‑fidelity prototypes. This accelerates the design phase and improves communication with the design team.
• Hands‑on Frontend Skills: Proficiency in writing or editing HTML, CSS, and basic JavaScript/jQuery.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not willfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice.

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