SEO MANAGER

B.S.B International Career Pvt. Ltd; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

B.S.B International Career Pvt. Ltd in Kolkata is seeking an SEO Manager to create and manage the SEO strategy for their immigration consultancy services. The role requires 5 to 7 years of SEO experience, a Bachelor's degree, and strong strategic thinking and communication skills. Responsibilities include managing SEO implementation, promoting website rankings, and analyzing performance across search channels. The company offers an engaging work environment with opportunities for professional growth.

Qualifications

• 5 to 7 years of experience in Search Engine Optimization.
• Strong understanding of Search Engine Marketing (SEM) and SEO processes.
• Experience with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.).
• Experience managing content in multiple CMS environments.
• Knowledge of HTML/CSS and website administration.

Responsibilities

• Create, define, and manage the SEO strategy.
• Execute and oversee the implementation of the SEO strategy.
• Monitor and evaluate search results and performance across major search channels.

Skills

Search Engine Optimization

Analytical skills

Strategic thinking

Communication skills

Project management

Attention to detail

Education

Bachelor’s Degree in a relevant field

Tools

Google Analytics

Keyword tools (Google, WordTracker)

Content Management Systems (CMS)

Job description

About the Organization

B.S.B. INTERNATIONAL CAREER PVT. LTD is one of the leading ISO 9001:2015 certified immigration consultancies that have operated successfully for 14 years in India. The company offers expert and customised services in abroad education, paid internships, temporary work, permanent residency, business and investor visas, foreign direct investment, and business investment solutions for both Indian and foreign clients. The corporate office is situated in Kolkata, supported by a strong global network of business associates.

Job Details

Domain: Immigration Consultancy

Job Category: Full Time

Years of Experience: 5–7 Years

Designation: SEO Manager

Education: Bachelor’s Degree

Location: Kolkata

Responsibilities

• Create, define, and manage the SEO strategy, including requirements, tasks, and resources.
• Execute and oversee the implementation of the SEO strategy.
• Communicate with team members and management regarding strategy, project development, timelines, and results.
• Collaborate on company strategy and goal definition to ensure success.
• Stay updated on industry trends in SEO, search engines, social media, and internet marketing.
• Contribute to the company blog and at least one social media community.
• Perform keyword research aligned with client business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations for website and page structure.
• Recommend and manage content development strategies to meet SEO goals (general and keyword‑specific).
• Ensure all websites and internet properties are technically optimized to attract and engage target audiences.
• Build internal systems and protocols to maintain content optimization across all platforms (websites, mobile, social, video, blogs, retail portals).
• Establish performance indicators for SEO that complement overall marketing and business objectives.
• Promote both off‑site and on‑site activities that build ranking, profile, and traffic.
• Create and support marketing content for social media purposes (client videos, case studies, blog posts, client feedback).
• Develop and implement link‑building campaigns.
• Manage and execute communication/content strategies via social communities in line with company goals.
• Administer search engine programs (XML sitemap, shopping feeds, webmaster tools).
• Monitor and evaluate search results and performance across major search channels to improve rankings.
• Research and manage social media tools to support client strategy.
• Review web analytics dashboards and reports to recommend SEO strategies.
• Maintain regular communication with team and management on project development, timelines, and results.

Desired Qualifications

• 5 to 7 years of experience in Search Engine Optimization.
• Bachelor’s Degree in a relevant field.
• Strong understanding of Search Engine Marketing (SEM) and SEO processes.
• Experience with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.).
• Experience managing content in multiple CMS environments.
• Knowledge of HTML/CSS and website administration.
• Experience with analytics tools, including Google Analytics and internal reporting tools.
• Excellent creative, strategic thinking, and problem‑solving abilities.
• Strong attention to detail and the ability to multitask in a deadline‑driven environment.
• Clear and effective communication skills.
• High integrity and self‑motivation.
• Excellent analytical, organizational, project management, and time‑management skills.