SEO Leader – AI-First Search & Discovery
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Role Overview
We are looking for an SEO Leader who operates beyond traditional keyword‑led SEO and understands how search is evolving in an AI‑first world. This role is for someone who builds, owns, and scales SEO as a revenue‑driving function, not a reporting exercise.
You will lead strategy and execution for modern search—where discovery happens across LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI‑driven search interfaces—while ensuring strong foundational SEO hygiene.
This is a hands‑on leadership role with clear commercial accountability.
Who This Role Is For
- You are ahead of the curve on SEO and not operating from outdated 2019 playbooks
- You understand AI / LLM optimisation and how brands get surfaced in conversational and generative search
- For you, basic SEO hygiene is assumed, not highlighted
- You have delivered measurable growth, not just audits, decks, or recommendations
- You have managed teams and revenue and are comfortable owning outcomes, not just activity
Key Responsibilities
- Define and own the AI‑first SEO strategy, aligning with business and revenue goals
- Drive organic growth across traditional search and AI‑powered discovery platforms
- Identify and execute opportunities across technical SEO, content systems, authority building, and AI visibility
Execution & Ownership
- Lead end‑to‑end SEO implementation—strategy to execution to results
- Work closely with content, tech, product, and revenue teams to ensure execution velocity
- Translate insights into action, not just documentation
Leadership & Accountability
- Manage and mentor SEO team members; build scalable SEO processes
- Own KPIs, growth metrics, and revenue impact of SEO initiatives
- Report outcomes with clarity and commercial relevance
Innovation & Learning
- Stay current with changes in AI search, LLM behaviour, and algorithmic shifts
- Test, learn, and systemise what works—continuously improving performance
What Will Disqualify You
- You have only done on‑page SEO and monthly reporting
- You have never owned a number (traffic alone does not count)
- You believe implementation belongs to someone else
Experience & Profile
- Minimum 4+ years of experience in SEO with demonstrable growth impact
- Proven experience in leading teams and owning outcomes
- Strong understanding of AI‑led search, LLM optimisation, and modern discovery ecosystems
Mindset We Are Looking For: Builder, Owner, Operator
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Advertising
Advertising Services and Marketing Services
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