SEO Lead

Eduport; Kozhikode district; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Eduport, a leading EdTech platform in Kerala, is seeking a data-driven SEO professional to own strategy and execution across on-site, on-page, and content optimization. You will identify growth opportunities, coordinate with content and development teams, and drive measurable improvements in organic traffic and rankings.

The role requires hands-on experience with industry tools, strong analytical skills, and fluency in English and Malayalam to craft SEO-friendly content aligned with business

Qualifications

• 3–4 years of hands-on SEO experience.
• Strong knowledge of On-Page, Off-Page, Technical, Local SEO, and AEO.
• Hands-on experience with Google Search Console, GA4, GTM, and Looker Studio.
• Experience with Ahrefs, SEMrush, Screaming Frog, Moz, or similar SEO tools.
• Knowledge of HTML, CSS, and basic JavaScript.
• Understanding of schema markup, XML sitemaps, robots.txt, canonical tags, redirects, and migrations.
• Strong analytical, problem-solving, and communication skills.
• Proficiency in English and Malayalam.
• Content writing skills will be an added advantage.

Responsibilities

• Develop and execute SEO strategies to increase organic traffic and keyword rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website pages, landing pages, blogs, and course pages for search engines.
• Perform technical SEO audits and coordinate with developers to fix SEO issues.
• Monitor indexing, crawl errors, Core Web Vitals, and overall website health.
• Plan ethical link-building strategies to improve domain authority.
• Work with content teams to create SEO-friendly, search-intent-focused content.
• Track SEO performance using Google Search Console, GA4, and Looker Studio.
• Monitor Google algorithm updates and implement relevant SEO best practices.
• Align SEO strategies with marketing, traffic, lead-generation, and business goals.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

AEO

English

Malayalam

Education

Bachelor's degree

Tools

Google Search Console

GA4

GTM

Looker Studio

Ahrefs

SEMrush

Screaming Frog

Moz

WordPress

Webflow

Job description

Key Responsibilities

• Develop and execute SEO strategies to increase organic traffic and keyword rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website pages, landing pages, blogs, and course pages for search engines.
• Perform technical SEO audits and coordinate with developers to fix SEO issues.
• Monitor indexing, crawl errors, Core Web Vitals, and overall website health.
• Plan ethical link-building strategies to improve domain authority.
• Work with content teams to create SEO-friendly, search-intent-focused content.
• Track SEO performance using Google Search Console, GA4, and Looker Studio.
• Monitor Google algorithm updates and implement relevant SEO best practices.
• Align SEO strategies with marketing, traffic, lead-generation, and business goals.

Requirements

• 3–4 years of hands-on SEO experience.
• Strong knowledge of On-Page, Off-Page, Technical, Local SEO, and AEO.
• Hands-on experience with Google Search Console, GA4, GTM, and Looker Studio.
• Experience with Ahrefs, SEMrush, Screaming Frog, Moz, or similar SEO tools.
• Knowledge of HTML, CSS, and basic JavaScript.
• Understanding of schema markup, XML sitemaps, robots.txt, canonical tags, redirects, and migrations.
• Strong analytical, problem-solving, and communication skills.
• Proficiency in English and Malayalam.
• Content writing skills will be an added advantage.

Preferred

• Bachelor's degree in any discipline.
• EdTech industry experience is highly preferred.
• Proven results in improving organic rankings, traffic, and qualified leads.
• Experience with WordPress or Webflow.

What We’re Looking For

A data-driven SEO professional who can take ownership of SEO strategy and execution, identify growth opportunities, and deliver measurable improvements in organic traffic, rankings, leads, conversions, and revenue.