Content Writer

YourfriendlyHR; India; Remote; INR 400,000 - 650,000; Full time

Job summary

YourfriendlyHR is seeking a Content Writer for remote India to turn research, briefs, and ideas into clear, engaging content reflecting brand voice. You will craft blogs, website copy, social media content, and emails, collaborating with marketing, SEO, and design teams.

This role suits someone who loves research, asks good questions, and cares about language accuracy. You will adapt tone, check facts, and refine drafts through feedback, while meeting deadlines and maintaining organized content

Qualifications

• Portfolio or writing samples showing clear, well-structured content and adaptable tone.
• Strong command of English grammar, spelling, punctuation, and sentence structure.
• Experience writing for digital platforms, brands, publications, or independent projects.
• Ability to research unfamiliar subjects and explain ideas clearly to a broad audience.
• Understanding of how writing changes across blogs, websites, social media, and email campaigns.
• Basic knowledge of SEO writing, search intent, and natural keyword placement.
• Attention to detail when checking facts, names, figures, and references.

Responsibilities

• Write blogs, website copy, social media captions, emails, and other content based on approved briefs.
• Research topics, audiences, and competitors using credible sources.
• Adapt tone and messaging to suit different brands and platforms.
• Create outlines, headlines, introductions, and calls to action.
• Incorporate keywords and collaborate with SEO team on content structure.
• Collaborate with designers and marketers to ensure consistent messaging.
• Edit and proofread drafts for accuracy, clarity, and brand alignment.
• Manage revisions and version control to keep content organized.
• Meet deadlines and flag unclear briefs early.

Skills

Writing samples

English grammar

Digital content writing

Research skills

SEO basics

Editing & proofreading

Time management

Feedback adaptation

Academic degree in English/related

Communication

Education

Degree in English/Journalism/Marketing/Communications

Tools

Google Docs

Microsoft Word

Google Sheets

WordPress

Semrush/Keyword Planner

Google Analytics

Job description

• Experience: Content writing with relevant writing samples

• Location: Remote (India)
• Experience: Content writing with relevant writing samples
• Industry: Digital Marketing | Branding | Media

About The Role

One of our client is looking for a Content Writer who can turn research, ideas, and briefs into clear, engaging content that reflects each brand’s voice and speaks to its audience.

You will write for blogs, websites, social media, email campaigns, and other brand communication, working closely with marketing, SEO, and design teams.

This role suits someone who enjoys research, asks good questions, and takes care with language. You should be able to adapt your writing, check your facts, and improve drafts through feedback.

What You'll Do

• Write blogs, articles, website copy, social media captions, emailers, and other content based on approved briefs
• Research topics, audiences, and competitors using credible sources to develop accurate and useful content
• Adapt tone, language, and messaging to suit different brands, industries, platforms, and audiences
• Create clear outlines, headlines, introductions, and calls to action that support the purpose of each piece
• Use relevant keywords naturally and work with the SEO team on search intent, structure, and on-page content
• Collaborate with designers and marketers so written content and visuals communicate a consistent message
• Edit and proofread drafts for grammar, clarity, flow, factual accuracy, and alignment with brand guidelines
• Incorporate feedback, manage revisions, and keep content documents organised with clear version control
• Meet agreed deadlines, share progress, and flag unclear briefs or missing information before work is delayed
• Refresh existing content and suggest new angles based on audience needs, feedback, and performance insights

What We're Looking For

• A portfolio or writing samples showing clear, well-structured content and the ability to adapt your tone
• Strong command of English grammar, spelling, punctuation, and sentence structure
• Practical experience writing for digital platforms, brands, publications, or relevant independent projects
• Ability to research unfamiliar subjects, assess source credibility, and explain ideas in accessible language
• Understanding of how writing changes across blogs, websites, social media, and email campaigns
• Basic knowledge of SEO writing, search intent, and natural keyword placement
• Attention to detail when checking facts, names, figures, references, and brand-specific requirements
• Willingness to accept editorial feedback and revise content without losing its purpose or voice
• Good time management and the ability to handle multiple briefs while communicating clearly with the team
• A degree in English, Journalism, Communications, Marketing, or a related field is preferred; strong writing samples and practical skills are equally valuable

Knowledge That Will Help

• Content research, outlining, and source verification
• Brand voice, audience needs, and messaging consistency
• SEO fundamentals, search intent, and keyword research
• Headline writing, storytelling, and persuasive copy
• Website structure, readability, and calls to action
• Social media formats and email content
• Content calendars and basic performance metrics
• Responsible use of AI tools, originality, and attribution

Experience with technical topics, long-form articles, or different industries is useful. Your samples should make your own writing contribution clear.

Tools You May Work With

• Google Docs and Microsoft Word
• Google Sheets and content calendars
• Grammarly or similar editing tools
• Semrush and Google Keyword Planner
• Google Search Console and Google Analytics
• WordPress or similar content management systems
• Google Drive and shared content folders
• Basecamp or similar project management platforms
• Originality and plagiarism checking tools
• ChatGPT and Claude

You should be comfortable using writing and research tools and learning new platforms. AI can support your process, but you remain responsible for accuracy, originality, and the quality of every draft.

Why join us

• Writing opportunities across different brands, industries, and content formats
• Close collaboration with marketing, SEO, and design teams
• The opportunity to develop content from research and first draft through to publication
• A team environment where questions, feedback, and fresh content ideas are encouraged
• Exposure to brand positioning, campaign planning, and audience-focused communication
• Opportunities to strengthen your research, editing, and writing judgement
• Space to contribute ideas and improve content quality and consistency

Skills: social media,seo,blogs,writing,research