Senior Content Writer

Grazitti Interactive; Panchkula; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

SearchUnify seeks a Team Lead Content to own our global content strategy, brand narrative, and performance. You will architect our content engine across reports, messaging, newsletters, and social, ensuring optimization for search and direct contribution to sales.

The role demands 6+ years in B2B SaaS/IT content, 2+ years in a leadership capacity, and hands-on SEO, analytics, and multichannel delivery. Join a high-impact team driving growth.

Qualifications

• 6+ years in Content Strategy, Editorial, or Marketing Communications in B2B SaaS/IT.
• Minimum 2 years in a lead or managerial capacity.
• Deep expertise in SEO and AEO with ability to earn AI citations.
• Strong content analytics (GA4, SEMrush) and attribution focus (UTM tracking).
• Exceptional writing and editing with a consistent brand voice.
• Multichannel mastery across web, social, email, and sales enablement.

Responsibilities

• Develop and execute a comprehensive content calendar aligned with product launches and demand generation.
• Direct high-converting web copy, product pages, and landing pages; optimize for conversions.
• Lead organic social content strategy (primarily LinkedIn) and drive engagement and site traffic.
• Produce heavy-lift assets: research reports, whitepapers, and eBooks to drive MQLs; grow newsletters.
• Collaborate with sales to create collateral and nurture sequences that convert content into demos.
• Monitor KPIs and report on website visits, social engagement, and revenue-attributed traffic.

Skills

Content Strategy

Editorial

Leadership

SEO & AEO

Content Analytics

Multichannel Marketing

Marketing Automation

CRM Platforms

Tools

HubSpot

Marketo

Zoho

Salesforce

GA4

SEMrush

Job description

SearchUnify is looking for a Team Lead Content to own our global content strategy, brand narrative, and performance. This is a manager-level role for a high-impact strategist who can produce elite B2B content while driving measurable business growth.

In this role, you will be the architect of our content engine; from high-stakes research reports and website messaging to high-growth newsletters and social media presence. You will ensure that every piece of content, whether a LinkedIn post or a product page, is optimized for the next generation of search (AEO) and directly contributes to our sales pipeline.

Key Skills & Qualifications

Experience: 6+ years in Content Strategy, Editorial, or Marketing Communications within the B2B SaaS or IT sector.

Leadership: Minimum 2 years of experience in a lead or managerial capacity, with a proven track record of managing complex projects and stakeholders.

Modern SEO & AEO: Deep expertise in SEO and Answer Engine Optimization (AEO); ability to structure content to earn AI citations and dominate organic search. Performance Mindset: Strong command over content analytics (GA4, SEMrush) and a focus on attribution (UTM tracking, demo conversion). Editorial Excellence: Exceptional writing and editing skills with the ability to maintain a consistent brand voice across diverse formats. Multichannel Mastery: Proven ability to manage complex content calendars across web, social, email, and sales enablement channels. Technical Proficiency: Hands‑on experience with Marketing Automation (HubSpot/Marketo) and CRM platforms (Zoho/Salesforce).

Roles and Responsibilities

1. Content Strategy & Roadmap

Develop and execute a comprehensive content calendar that aligns with product launches, demand generation, and brand milestones.

Ensure a consistent brand voice and messaging across all digital channels and content formats.

2. Website & Conversion Content

Web Ownership: Direct the strategy and creation of high-converting web copy, product pages, and landing pages.

Optimization: Conduct regular "content refreshes" to ensure website content remains relevant, high-ranking, and optimized for conversions.

3. Social Media & Thought Leadership

Social Strategy: Lead the organic social media content strategy (primarily LinkedIn), focusing on brand impressions, engagement, and driving traffic back to the site.

Authority Building: Create content that establishes SearchUnify as a thought leader in the AI and Knowledge Management space.

4. High-Impact Assets & Newsletters

Gated Assets: Lead the production of "heavy-lift" collateral, including research reports, whitepapers, and eBooks to drive MQLs.

Newsletter Growth: Own the growth and engagement strategy for our "Top 10" and LinkedIn newsletters, focusing on subscriber acquisition and CTOR.

5. Sales Enablement & Nurture

Sales Alignment: Collaborate with the sales team to audit and produce collateral (pitch decks, case studies, one-pagers) that improves asset adoption rates.

Email Nurture: Design and optimize nurture sequences that convert content consumers into attributed demo requests.

6. Performance Governance: Monitor and report on the content team’s KPIs, including website visits, social engagement, and revenue-attributed traffic.