Seo Expert
RICE IAS
7 days ago
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Job summary
RICE IAS is looking for an SEO Specialist to drive organic growth from Kolkata, India. You will conduct keyword research, analyze competitors, and implement on-page, off-page, and technical SEO strategies to improve rankings and visibility.
You will monitor analytics, optimize content, and collaborate with content teams to produce SEO-driven material. Strong analytical and problem-solving skills are essential, and EdTech experience is a plus.
Qualifications
- Good understanding of SEO fundamentals.
- Knowledge of Google Search Console, Analytics and keyword research tools.
- Understanding of on-page, off-page and technical SEO.
- Strong analytical and problem-solving skills.
- Experience in education/EdTech will be an advantage.
Responsibilities
- Conduct keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Optimize website content, landing pages, meta tags, URLs, and internal linking.
- Monitor Google Search Console, Google Analytics and SEO tools.
- Identify and resolve basic technical SEO issues.
- Build and manage quality backlinks.
- Track keyword rankings, organic traffic, leads and conversions.
- Coordinate with content and website teams for SEO-driven content.
Skills
SEO fundamentals
Google Search Console
Google Analytics
Keyword research tools
On-page, off-page & technical SEO
Analytical & problem-solving
Tools
Google Search Console
Google Analytics
Keyword research tools
Job description
Role & responsibilities
- Conduct keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Optimize website content, landing pages, meta tags, URLs, and internal linking.
- Monitor Google Search Console, Google Analytics and SEO tools.
- Identify and resolve basic technical SEO issues.
- Build and manage quality backlinks.
- Track keyword rankings, organic traffic, leads and conversions.
- Coordinate with content and website teams for SEO-driven content.
Preferred candidate profile
- Good understanding of SEO fundamentals.
- Knowledge of Google Search Console, Analytics and keyword research tools.
- Understanding of on-page, off-page and technical SEO.
- Strong analytical and problem-solving skills.
- Experience in education/EdTech will be an advantage.
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