Job Summary
We are looking for a results-driven SEO Executive to improve organic search rankings, website traffic, and local search visibility across multiple brands and dealership locations. The candidate will be responsible for website optimisation, keyword research, content optimisation, link building, technical SEO, Google Business Profile (GMB) management, and SEO performance reporting.
Roles & Responsibilities
- Conduct keyword research and competitor analysis to identify relevant, high-potential keywords for products, services, and dealership locations.
- Optimise website pages, landing pages, product pages, and service pages, including SEO titles, meta descriptions, headings, URLs, images, internal links, and content structure.
- Plan, optimise, and update website content, blogs, FAQs, and location-specific landing pages to improve search rankings and organic traffic.
- Execute off-page SEO activities, including quality backlink building, guest posting, relevant directory submissions, local citations, and competitor backlink analysis.
- Manage and optimise Google Business Profiles (GMB) for multiple showroom and service locations, ensuring accurate business information, categories, services, contact details, operating hours, and website links.
- Publish regular Google Business Profile posts, upload relevant images, monitor customer reviews, and coordinate timely responses to improve local search visibility and customer engagement.
- Monitor Google Maps rankings and optimise profiles for location-based searches such as showroom, vehicle sales, and service-related keywords.
- Conduct regular website SEO audits to identify indexing issues, broken links, duplicate content, missing metadata, redirect errors, and other technical SEO problems.
- Monitor website performance, mobile usability, page speed, Core Web Vitals, XML sitemaps, robots.txt, canonical tags, and structured data, coordinating technical fixes with the website development team.
- Track keyword rankings, organic clicks, impressions, click-through rates, website sessions, and landing-page performance using Google Search Console, Google Analytics 4, and other SEO tools.
- Identify opportunities to improve organic lead generation, website enquiries, test ride bookings, and service bookings through search optimisation.
- Maintain consistent business information across online directories and identify opportunities to improve local citations and brand visibility.
- Monitor SEO trends, search algorithm updates, and competitor activities to recommend relevant optimisation strategies.
- Prepare weekly and monthly SEO performance reports covering keyword rankings, organic traffic, backlink growth, Google Business Profile performance, and key improvement areas.
- Maintain SEO activity trackers, keyword reports, backlink records, and location-wise Google Business Profile performance records.
- Coordinate with the digital marketing, content, design, and website teams to implement SEO recommendations and support overall digital marketing objectives.
Required Skills & Qualifications
- 1-3 years of practical SEO experience.
- Good knowledge of on-page SEO, off-page SEO, technical SEO, content optimisation, and local SEO.
- Hands-on experience managing multiple Google Business Profiles.
- Working knowledge of Google Search Console, Google Analytics 4, Google Keyword Planner, and SEO tools such as Ahrefs, Semrush, or Screaming Frog.
- Familiarity with WordPress or other content management systems.
- Understanding of keyword research, backlink analysis, website audits, and competitor analysis.
- Basic knowledge of HTML, schema markup, and website performance optimisation.
- Strong analytical, communication, and reporting skills.
Job Category: SEO Executive
Job Type: Full Time
Job Location: Bangalore