Content & Generative Engine Optimization (GEO/SEO) Executive

Soulworks; Delhi; On-site; INR 480,000 - 720,000; Full time

Job summary

Soulworks is seeking a curious Content & GEO Executive to craft impactful content for multiple channels and boost brand visibility through AI-powered discovery platforms. You will research, write, and edit content that resonates with audiences while leveraging AI tools to enhance SEO and generative search performance.

The role involves collaborating with cross-functional teams to implement integrated campaigns, manage CRM-driven initiatives, and stay ahead of AI trends.

Qualifications

• 2-3 years of experience in Content Marketing, Content Writing, Digital Marketing, GEO, SEO, or related roles.
• Excellent written and verbal communication skills.
• Strong understanding of content strategy and digital content ecosystems.
• Familiarity with AI-powered search platforms and generative AI tools.
• Enthusiasm for learning and adapting to emerging technologies.

Responsibilities

• Create compelling content for websites, blogs, social media, email campaigns, thought leadership articles, case studies, and marketing collateral.
• Develop content that aligns with audience intent and supports brand visibility across search and AI-powered platforms.
• Conduct research, interviews, and competitive analysis to create authoritative content.
• Collaborate with creative, digital, and client servicing teams to execute integrated marketing campaigns.
• Lead segmentation and basic CRM reporting as part of campaigns.

Skills

Content marketing

Content writing

Digital marketing

GEO/SEO

AI tools familiarity

Tools

ChatGPT

Claude

Gemini

Perplexity

Jasper

NotebookLM

Job description

Soulworks is an integrated marketing and communications agency that helps brands create meaningful connections through strategy, content, digital marketing, events, and brand experiences. We work with leading corporates, B2B brands, MSMEs, and emerging businesses across industries.

We are looking for a curious, AI-savvy Content & GEO Executive who can create impactful content while helping brands improve their visibility across both traditional search engines and emerging AI-driven discovery platforms.

Core Responsibilities

• Create compelling content for websites, blogs, social media, email campaigns, thought leadership articles, case studies, and marketing collateral.
• Develop content that aligns with audience intent and supports brand visibility across search and AI-powered platforms.
• Conduct research, interviews, and competitive analysis to create authoritative content.
• Collaborate with creative, digital, and client servicing teams to execute integrated marketing campaigns.

Generative Engine Optimization (GEO/SEO)

• Optimize content for AI-powered search and answer engines such as ChatGPT, Gemini, Perplexity, Claude, and emerging AI platforms.
• Research how brands, products, and services are represented across generative search environments.
• Develop content structures, knowledge assets, FAQs, and authority-building content that improve discoverability in AI-generated responses.
• Monitor evolving AI search trends and recommend strategies that enhance brand visibility.
• Leverage AI tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, NotebookLM, and similar platforms to enhance content creation, research, and productivity.

CRM Management

• Lead segmentation and database management.
• Basic CRM reporting

Desired Skills & Qualifications

Must-Have

• 2-3 years of experience in Content Marketing, Content Writing, Digital Marketing, GEO, SEO, or related roles.
• Excellent written and verbal communication skills.
• Strong understanding of content strategy and digital content ecosystems.
• Familiarity with AI-powered search platforms and generative AI tools.
• Enthusiasm for learning and adapting to emerging technologies.

Bonus Skills

• Experience with CRM platforms such as Salesforce, HubSpot, or Zoho CRM.
• Exposure to marketing automation tools and lead nurturing workflows.

What We're Looking For

• A content creator who is excited by the future of AI-driven discovery.
• A self-starter who enjoys experimenting with new tools and technologies.
• A strategic thinker who understands how content influences brand visibility.
• A lifelong learner eager to stay ahead of industry trends.

Why Join Soulworks?

• Gain hands-on exposure to cutting-edge AI and marketing technologies.
• Be part of an agency that is actively embracing the future of content and discovery.
• Accelerate your professional growth in a collaborative and learning-driven environment.