SEO Content Writer

Kissht; Mumbai; Presencial; INR 550 000 - 850 000; Tempo integral

Resumo da oferta

Kissht in Mumbai is seeking an SEO Content Writing Specialist to craft high-quality, user-centric content across blogs, landing pages, and product pages. You will align with search intent and conversion goals, leveraging keyword strategies to boost rankings and engagement.

You will plan content calendars, optimize on-page elements, and perform SERP analysis, with emphasis on fintech topics like personal and business loans. Join a team focused on data-driven content and scalable SEO growth.

Qualificações

• Excellent English writing and editing skills.
• Solid understanding of SEO fundamentals.
• Ability to simplify complex financial concepts.
• Experience writing long-form and short-form content.

Responsabilidades

• Create SEO-optimized blog articles, landing pages, and website content.
• Perform keyword research and content planning.
• Optimize on-page SEO elements and content structure.
• Write user-centric, conversion-focused content across funnel stages.
• Analyze competitors and SERP to identify gaps.
• Contribute to fintech content strategy and product pages.

Conhecimentos

Strong writing

SEO fundamentals

Finance concepts

Long-form content

Descrição da oferta de emprego

We are looking for a results driven SEO Content Writing Specialist who can create high-quality,

user-centric and search-optimized content across blogs, landing pages and website pages. The

ideal candidate should understand search intent, keyword strategy and conversion-focused writing.

Key Responsibilities

1. SEO Content Creation

• Write and optimize blog articles, website pages and landing pages
• Create content aligned with SEO best practices (on-page SEO, keyword placement, internal linking)
• Deliver high-quality, plagiarism-free and engaging content

2. Keyword Research & Content Planning

• Conduct keyword research using tools like SEMrush, and Google Keyword Planner
• Identify primary, secondary and long-tail keywords
• Build content calendars aligned with SEO and business goals

3. On-Page SEO Optimization

• Optimise meta titles, descriptions, headings (H1H6) and content structure
• Ensure proper use of schema, internal linking, and keyword density
• Improve existing content for better rankings (content refresh strategy)

4. User-Centric & Conversion-Focused Writing

• Write content that is not only SEO-friendly but also drives engagement and conversions
• Align content with different stages of the funnel (awareness, consideration, conversion)
• Maintain brand tone and consistency

5. Competitor & SERP Analysis

• Conduct competitor content analysis
• Identify content gaps and opportunities
• Optimize content for featured snippets and SERP features

Additional Responsibilities (Value-Add Inputs)

• Experience in programmatic SEO (PSEO) content creation
• Knowledge of AI content tools like ChatGPT, Claude, Google Gemini and Perplexity
• Ability to create content for financial products (personal loans, business loans, etc.)
• Understanding of LLM visibility optimization (content for AI search, Quora, Reddit, etc.)
• Basic understanding of UX writing & CRO (conversion rate optimization)

Required Skills

• Strong writing and editing skills in English
• Solid understanding of SEO fundamentals
• Ability to simplify complex financial concepts
• Experience in writing long-form and short-form content

Preferred Qualifications

• Experience in Fintech / NBFC / Loan industry
• Prior experience in SEO-driven content strategy
• Knowledge of content distribution platforms (Quora, Reddit, Medium)

KPIs / Performance Metrics

• Organic traffic growth
• Keyword ranking improvements
• Content engagement (bounce rate, time on page)
• Conversion rate from content pages
• Number of SEO pages/blogs published