SEO Analyst

Infidigit; Goregaon; On-site; INR 450,000 - 650,000; Full time

Job summary

Infidigit is seeking an SEO Analyst in Goregaon to drive website visibility and organic traffic. You will conduct keyword research, optimize on-page elements, and collaborate with content teams to produce SEO-friendly material.

The role involves client communication and overseeing a small team of 2–3 members. You will also tackle technical SEO issues, analyze performance with Google Analytics and Search Console, and stay current with algorithm updates to refine strategies for better rankings and

Qualifications

• Experience with web analytics tools and interpreting data to drive actions.
• Familiarity with CMS environments like WordPress and on-page optimization fundamentals.
• Knowledge of HTML and basic website administration tasks.
• Ability to identify problems and communicate findings clearly.

Responsibilities

• Perform keyword research to identify high-traffic opportunities.
• Optimize on-page elements like meta tags, headings, and images.
• Develop off-page SEO strategies and manage link-building campaigns.
• Coordinate with content teams to create SEO-friendly content.
• Identify and resolve technical SEO issues with developers.
• Monitor SEO performance using GA/GSC and present KPI analyses.
• Stay updated on search algorithm changes and best practices.
• Conduct competitive SEO analyses and adapt strategies.
• Support client communication and manage small project teams.

Skills

Client communication

Team leadership

Analytical thinking

Tools

Google Analytics

Google Webmaster Tools

GA4

SEMrush

Ahrefs

Screaming Frog

WordPress

HTML

Job description

Location: Goregaon (5 days work from office)

As an SEO Analyst, you will play a crucial role in optimizing websites and online content to improve their visibility in search engine results pages (SERPs) and drive organic traffic. You will employ various SEO techniques, strategies, and tools to enhance website rankings and ensure a strong online presence for the company.

Responsibilities :

1) Keyword Research:

• Conduct in-depth keyword research to identify relevant and high-traffic keywords for the industry.
• Analyze keyword competitiveness and search trends to make informed content decisions.

2) On-Page Optimization:

• Optimize website content, meta tags, headings, and images for targeted keywords.
• Ensure website structure and navigation are search engine-friendly.
• Implement schema markup and structured data where applicable.

3) Off-Page Optimization:

• Develop and execute off-page SEO strategies, including link-building campaigns.
• Monitor and evaluate backlink quality, disavow toxic links, and build high-quality, authoritative backlinks.
• Collaborate with content creators to develop SEO-friendly content that aligns with keyword research.
• Optimize existing content for better search engine visibility.

5) Technical SEO:

• Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed improvements.
• Work with web developers to implement technical SEO recommendations.

6) SEO Analytics:

• Monitor website performance using SEO tools like Google Analytics, Google Search Console, and SEO software.
• Provide regular reports on SEO performance, including traffic, rankings, and conversions.
• KPI Drop/Increase analysis

7) Stay Informed:

• Stay up-to-date with search engine algorithm updates and industry trends.
• Continuously research and implement best practices in SEO.

8) Competitive Analysis:

• Analyze competitor websites to identify strengths and weaknesses in their SEO strategies.
• Use insights to refine and improve your SEO approach.

9) Client Communication:

• The candidate will also be involved in client communication.
• The candidate has to have experience of at least handling 2-3 team members.

Qualifications / Experience :

• Web analytics tools such as Google Analytics, Google Webmaster Tools.
• CMS environments such as WordPress etc.
• GA4/SEMrush/Ahrefs/screaming frog
• Basic knowledge of the fundamentals of the search engine industry.
• Knowledge of HTML and website administrations.
• Ability to identify problems.