SEO & AI Search Growth Specialist

SWISStours; Mumbai; Híbrido; INR 1 200 000 - 2 600 000; Tempo integral

Resumo da oferta

SWISStours is seeking a results-oriented SEO specialist to drive organic growth for its travel platforms. The role focuses on converting search visibility into qualified enquiries and bookings through advanced technical SEO and AI-powered search techniques.

The ideal candidate has 5–8 years of hands-on SEO experience, deep knowledge of technical SEO, keyword strategy, and link building, plus familiarity with AI search optimisation and related tools.

Qualificações

• 5-8 years of hands-on SEO experience with proven results.
• Strong knowledge of technical SEO, keyword research, content strategy and link building.
• Practical understanding of AI search optimisation, AEO and GEO.

Responsabilidades

• Develop and execute SEO strategies to improve organic rankings, website traffic and online sales.
• Optimise technical SEO, website structure, page speed, indexing, internal linking and structured data.
• Conduct keyword research, competitor analysis and content optimisation for high-intent travel searches.
• Implement AEO and GEO strategies to improve visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity.
• Build topical authority through destination guides, landing pages, FAQs, comparison pages and quality backlinks.
• Work closely with the technology and content teams to implement SEO improvements.
• Monitor organic leads, itinerary-builder enquiries, conversion rates and bookings using GA4 and GSC.
• Develop strategies to grow our presence across India, the USA, the UK, GCC and other international markets.

Conhecimentos

Technical SEO

Keyword research

Content strategy

Link building

AI search optimisation

AEO

GEO

Data analysis

Conversion tracking

Ferramentas

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Descrição da oferta de emprego

We are looking for a results-oriented SEO specialist to drive organic business growth for our travel platforms, SWISStours through Google Search and AI-powered search platforms.

The ideal candidate will combine strong technical SEO expertise with a commercial mindset, converting search visibility into qualified enquiries and actual bookings.

Key Responsibilities

• Develop and execute SEO strategies to improve organic rankings, website traffic and online sales.
• Optimise technical SEO, website structure, page speed, indexing, internal linking and structured data.
• Conduct keyword research, competitor analysis and content optimisation for high-intent travel searches.
• Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) strategies to improve visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity.
• Build topical authority through destination guides, landing pages, FAQs, comparison pages and quality backlinks.
• Work closely with the technology and content teams to implement SEO improvements.
• Monitor organic leads, itinerary-builder enquiries, conversion rates and bookings using Google Analytics 4 and Google Search Console.
• Develop strategies to grow our presence across India, the USA, the UK, GCC and other international markets.

Candidate Profile

• 5-8 years of hands-on SEO experience with proven results.
• Strong knowledge of technical SEO, keyword research, content strategy and link building.
• Practical understanding of AI search optimisation, AEO and GEO.
• Experience with Google Search console, GA4, SEMrush/Ahrefs and Screaming Frog or equivalent tools.
• Ability to analyse data, identify growth opportunities and demonstrate measurable business results.
• Experience in travel, e-commerce, online marketplaces or lead-generation businesses will be an advantage.

Our Expectation:

We are looking for a specialist who can go beyond rankings and traffic to generate measurable business growth through Google and AI search.