Senior UX Writer

Om Human Resource Agency; Bengaluru; Hybrid; INR 1,800,000 - 2,400,000; Full time

Job summary

Adobe is seeking a Senior Content & Experience Strategist to craft intuitive, human-centered content experiences across web, in-app, and community platforms in Bengaluru. You will combine content strategy, UX writing, and analytics to improve user understanding, drive engagement, and support product outcomes.

This role requires collaboration, ownership, and the ability to guide projects end-to-end with data-driven decisions. Experience with GenAI tools and SEO knowledge is a plus.

Qualifications

• Bachelor’s degree or higher in English, communication-related field.
• 7+ years of customer-focused content experience in software or product companies.
• Experience collaborating with cross-functional teams to create user-facing content.
• Proficiency with content creation tools and CMS platforms.
• Excellent written and verbal English communication.
• Strong analytical skills and data-driven decision making.
• Ability to prioritize and adapt based on performance metrics.

Responsibilities

• Define and lead content initiatives across web, in-app, and community platforms.
• Create content strategies aligned with product and user goals.
• Collaborate with teams to support cross-functional content initiatives.
• Analyze data to identify content gaps and improve knowledge bases.
• Partner with marketing to support campaigns driving usage and revenue.
• Lead end-to-end projects with tight timelines.
• Write clear UI/UX copy to enhance usability.
• Mentor junior team members.

Skills

Content strategy

UX writing

Analytical thinking

Cross-functional collaboration

Project ownership

UI/UX copywriting

Education

Bachelor's degree or higher in English, Communications or related field

Tools

Design tools (Adobe)

CMS platforms

Content creation tools

Job description

About the Role

Adobe is seeking a Senior Content & Experience Strategist to craft intuitive, human-centered content experiences across web, in-app, and community platforms. This role focuses on enabling users to better understand and engage with Adobe products through clear, effective, and data-driven content.

The ideal candidate will combine content strategy, UX writing, and analytical thinking to improve user experience and drive meaningful outcomes. This is a highly collaborative and ownership-driven role requiring minimal supervision.

Key Responsibilities

• Define, deliver, and lead content initiatives that improve customer self-service and product enablement across multiple channels (web, in-app, community, social).
• Create and contribute to content strategies aligned with product and user goals.
• Collaborate across teams to support cross-functional content and experience initiatives.
• Analyze customer data and insights to identify content gaps and build effective knowledge and troubleshooting strategies.
• Partner with marketing and product teams to support campaigns that drive product usage and revenue growth.
• Lead projects end-to-end while managing dependencies within tight timelines.
• Work closely with engineering, support, and product teams to understand requirements and implement content solutions.
• Take on multiple roles including strategist, writer, editor, and project manager as needed.
• Design and maintain content structures and information architecture focused on usability and discoverability.
• Track and analyze performance metrics to measure content effectiveness.
• Collaborate with internal teams and user communities to create and maintain high-quality content.
• Ensure all content aligns with Adobe writing standards and style guidelines.
• Deliver accurate and high-quality content through stakeholder reviews and user validation.
• Develop subject matter expertise and contribute to product roadmap discussions.
• Monitor user behavior, feedback, and engagement metrics to identify key issues and improvements.
• Work with data teams to derive insights and improve content and product experience.
• Mentor and guide junior team members to achieve team objectives.
• Write clear and intuitive UI/UX copy that enhances product usability.
• Create conversational content for AI assistants to guide users effectively.
• Continuously improve content experiences using data and user insights.
• Leverage GenAI tools for content creation while ensuring quality through human review.

Required Qualifications

• Bachelors degree or higher in English, Communication, Journalism, Marketing, or related field.
• 7+ years of experience in customer-focused content roles, preferably in a software or product-based company.
• Experience collaborating with cross-functional teams and creating user-facing content.
• Familiarity with design tools (Adobe or similar) is preferred.
• Experience with content creation tools, including text, visual, video, or CMS platforms.
• Excellent written and verbal communication skills in English.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Ability to prioritize, plan, and adapt quickly based on performance metrics.
• Understanding of analytics, search technologies, and SEO/GEO/AEO best practices.

Key Skills

• Content Strategy & UX Writing
• Data Analysis & User Insights
• Cross-functional Collaboration
• Information Architecture
• Project Ownership & Execution
• Attention to Detail & Quality