Senior Technical Manager,SEO

UNAVAILABLE; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Annual Leave 15 days

Group Personal Accident Cover

Life Insurance

L&D Budget

Cross Team Lunch

Job summary

Assembly is seeking a Senior Technical SEO Manager to lead the technical SEO strategy for a high-traffic, multi-market ecommerce ecosystem. You will own root-cause analysis, scalable solutions and influence engineering priorities across markets and languages.

You will drive Core Web Vitals, migrations, and international SEO architecture, partnering with Engineering, Product and Analytics to protect organic visibility and revenue.

Qualifications

• 7+ years of SEO expertise, with at least 4 years in a dedicated technical SEO role on a large ecommerce platform.
• Experience with enterprise-scale websites containing 100K+ URLs and dynamic pages.
• Strong knowledge of HTML/CSS/JavaScript and ability to inspect source and rendered content.

Responsibilities

• Own end-to-end technical SEO roadmap across a multi-market ecommerce platform with complex structures and 100K+ URLs.
• Lead complex investigations of crawlability, renderability, indexation, canonicalisation, and internal linking.
• Diagnose SSR/CSR/dynamic rendering issues across modern frameworks (React/Angular/Vue).
• Design and govern robots.txt, canonical, noindex, pagination and faceted-navigation rules.
• Lead remediation with engineering teams to fix root causes rather than URL-by-URL fixes.
• Own structured-data strategy and validate JSON-LD across schema types.
• Drive Core Web Vitals improvements and communicate fixes to developers and product teams.
• Lead migrations, redesigns and major releases with discovery, redirects, validation and post-launch monitoring.
• Oversee international SEO architecture including hreflang, ccTLD/subfolder decisions, localisation signals.

Skills

SEO strategy

Technical SEO

Crawl & indexation

CMS & migrations

Analytics & reporting

Cross-functional collaboration

Stakeholder management

Leadership

Mentoring

Tools

GSC

Screaming Frog

Sitebulb

GA4

BigQuery

Python

SQL

Job description

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values:Show Up- actively contribute to a space of personal and collective growth;Make Change- embrace obstacles as opportunities, taking intentional steps to drive positive change; andWin Well- approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence

Overview

We are hiring a highly experienced Senior Technical SEO Manager to lead the technical SEO strategy for a high-traffic, multi-market e-commerce ecosystem. This is a senior, hands-on role for a technical specialist who can move confidently between source code,renderedpages, crawl data, server logs, search-enginediagnosticsand commercial performance.

The successful candidate will not simplyidentifyissues or export findings from tools. They will own root-cause analysis, define scalable solutions, influence engineeringprioritiesand ensure that technical SEO requirements are correctly implemented across platforms, markets,languagesand page templates. The role requires strong judgment, deep technicalcapabilityand the confidence to challenge weak implementations before they affect organic visibility,revenueor customer experience.

Responsibilities

• Own the end-to-end technical SEO roadmap across a large-scale, multi-market e-commerce platform with complex category structures, faceted navigation, filters, pagination and 100K+ indexable and non-indexable URLs.
• Lead complex technical investigations covering crawlability, renderability, indexation,canonicalisation, internal linking, duplicate content, URL parameters, soft404s, orphan pages andsearch-enginediscovery.
• Analyseraw HTML,renderedDOM, HTTP responses, JavaScriptbehaviourand browser/network activity to diagnose SSR, CSR,hydrationand dynamic-rendering issues across modern frameworks such as React, Angular and Vue.
• Design and govern robots.txt,canonical,noindex, pagination and faceted-navigation rules that protect crawl efficiency while preserving valuable category and product demand.
• Use log-file analysis and crawl data toidentifywasted bot activity, crawl traps, under-crawledtemplatesand high-value pages that are not being discovered or refreshed efficiently.
• Lead source-level technical remediation with engineering teams, ensuring recurring issues are resolved through platform or template fixes rather than URL-by-URL workarounds.
• Own structured-data strategy and implementation across Product, Offer, Breadcrumb, Organization,LocalBusinessand other relevant schema types; write,debugandvalidateJSON-LD directly.
• Drive Core Web Vitals and page-experience improvements, translating LCP, INP and CLS findings into technically clear,prioritisedactions for developers, productteamsand third-party vendors.
• Lead technical SEO for migrations, redesigns,replatformingand major releases, including discovery, requirements, redirect mapping, pre-launch validation, UAT, launch governance and post-launch monitoring.
• Own international SEO architecture across markets and languages, includinghreflang, market targeting, ccTLD/subfolder decisions,localisationsignalsand cross-market duplication risks.
• Investigate and resolve critical incidents such as sudden deindexation, ranking loss, crawl spikes,robotsorcanonicalerrors, title/H1 rendering failures, GSC removalcascadesand migration regressions.
• Build automated monitoring and alerting for technical regressions using GSC, crawl data, analytics, rank-trackingand platform diagnostics.
• Quantify technical issues by affected URLs, templates, markets, traffic, revenueriskand implementation effort, then convert findings into a clear business-prioritisedbacklog.
• Define acceptance criteria and validation methods for every majorrecommendation, andverify implementations independently before closing actions.
• Act as the senior technical SEO authority for stakeholders across SEO, Engineering, Product, UX, Content, Analytics and Commercial teams.

Leadership and commercial impact

• Set the technical SEO vision andestablishclear standards, governance and quality controls across all markets and development workstreams.
• Influence product and engineering roadmaps by connecting technical SEO priorities to organic traffic, conversion,revenueand customer experience.
• Communicate complex technical findings clearly to senior stakeholders, with decisive recommendations rather thanunprioritisedissue lists.
• Challenge incomplete or incorrect implementations, elevate risks early andmaintainaccountabilitythrough toresolution.
• Mentor SEO team members and raise the technical capability of the wider team through practical reviews,documentationand knowledge sharing.
• Support pitches,auditsand strategic client conversations where senior technical credibility isrequired.

Required Skills

• 7+ years of SEO experience, including at least 4 years in a dedicated technical SEO role and substantial ownership of a large e-commerce platform or similarly complex website.
• Proven experience working with enterprise-scale websitescontaining100K+ URLs,SKUsor dynamically generated pages.
• Strong working knowledge of HTML,CSSand JavaScript, with the ability to inspect source code,renderedDOM, HTTPheadersand network activity and toidentifyimplementation defects without relying solely on crawler exports.
• Deep understanding of crawling,renderingand indexing, including SSR, CSR, hydration, dynamicrenderingand the SEO implications of modern JavaScript frameworks.
• Advanced experience with crawl-budgetoptimisation, log-file analysis, faceted navigation, URL parameter handling,canonicalisationand large-scale indexation management.
• Demonstrable experience leading complex CMS, platform, domain or URL migrations with measurable risk mitigation and post-launch validation.
• Hands-onstructured-dataexpertise, including the ability to write and debug JSON-LD andvalidatetemplate-level implementation.
• Strong Core Web Vitals diagnostic capability and experience briefing developers on practical, testable performance fixes.
• Expertisein international and multi-language SEO, includinghreflang, market architecture andlocalisationconsiderations.
• Advancedproficiencywith Google Search Console, GA4, Screaming Frog orSitebulb,Ahrefs,Semrushand relevant browser developer tools; experience with log-analysis platforms is strongly preferred.
• Ability to write clear technical requirements, tickets, acceptancecriteriaand QA plans that engineering teams can implement without ambiguity.
• Strong analytical and commercial judgment, with the ability toprioritiseby business impact rather than issue count.
• Excellent stakeholder-management skills and proven ability to work directly with senior engineers, product owners,analystsand leadership teams.
• A proactive, ownership-led mindset: you investigate deeply, make decisions, followthroughand verify outcomes.

Highly desirable

• Retail, fashion,marketplaceor high-volume e-commerce experience.
• Experience with headless commerce, composable architecture, CDNs, edge rendering or enterprise CMS platforms.
• Working knowledge of SQL,BigQuery, Python or API-based automation for SEO analysis and monitoring.
• Experience managing multi-market websites across the GCC or other multilingual regions.
• Demonstratedsuccess recovering traffic after migrations, indexationfailuresor major technical regressions.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.