Senior Technical Manager,SEO

Stagwell Global; Bengaluru; On-site; INR 4,500,000 - 7,500,000; Full time

Benefits offered by this job

Annual Leave 15 days

Sick Leave 12 days

Group Personal Accident & Life Cover

Monthly cross-team lunch

Job summary

Assembly is seeking a highly experienced Senior Technical SEO Manager to lead the technical SEO strategy for a high-traffic, multi-market e-commerce ecosystem. The role involves moving between source code, rendered pages, log data and performance metrics to own end-to-end SEO improvements across platforms and languages.

The ideal candidate will own root-cause analysis, define scalable solutions, and influence engineering priorities to optimise organic visibility, revenue and customer experience.

Qualifications

• 7+ years of SEO experience including 4+ years in a dedicated technical SEO role.
• Experience with large e-commerce platforms and 100K+ URLs.
• Strong HTML, CSS and JavaScript knowledge to inspect code and diagnose issues.
• Deep understanding of SSR, CSR, hydration and dynamic rendering in modern JS frameworks.
• Experience with crawl-budget optimisation, log-file analysis and indexation management.
• Lead CMS/platform migrations with risk mitigation and post-launch validation.
• Hands-on structured-data expertise including JSON-LD and schema testing.
• Strong Core Web Vitals diagnostic capability and ability to brief developers.

Responsibilities

• Own end-to-end technical SEO roadmap across a large-scale, multi-market e-commerce platform.
• Lead complex investigations covering crawlability, renderability, indexation and canonicalisation.
• Analyse HTML, rendered DOM, HTTP responses and JavaScript behaviour to diagnose issues.
• Design and govern robots.txt, canonical, noindex, pagination and faceted-navigation rules.
• Use log-file analysis and crawl data to identify wasted bot activity and high-value pages.
• Lead technical remediation with engineering teams to fix root causes.
• Own structured-data strategy and JSON-LD implementation across schema types.
• Drive Core Web Vitals improvements and translate findings into actionable tasks for developers.
• Lead migrations, redesigns and major releases with pre-launch validation and post-launch monitoring.
• Own international SEO across markets and languages including hreflang.
• Investigate and resolve incidents like deindexation or ranking losses.
• Build automated monitoring and alerting for technical regressions.
• Quantify issues by URLs, templates, markets and revenue impact.
• Define acceptance criteria and validation methods for recommendations.
• Act as senior technical SEO authority for cross-functional stakeholders.
• Mentor SEO team members and support client conversations.

Skills

SEO experience

Technical SEO

JavaScript knowledge

SSR/CSR

Crawler expertise

Stakeholder mgmt

Leadership

Tools

Screaming Frog

Sitebulb

GSC

BigQuery

Job description

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values:Show Up- actively contribute to a space of personal and collective growth;Make Change- embrace obstacles as opportunities, taking intentional steps to drive positive change; andWin Well- approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence

Overview

We are hiring a highly experienced Senior Technical SEO Manager to lead the technical SEO strategy for a high-traffic, multi-market e-commerce ecosystem. This is a senior, hands-on role for a technical specialist who can move confidently between source code, rendered pages, crawl data, server logs, search-engine diagnostics and commercial performance.

The successful candidate will not simply identify issues or export findings from tools. They will own root-cause analysis, define scalable solutions, influence engineering priorities and ensure that technical SEO requirements are correctly implemented across platforms, markets, languages and page templates. The role requires strong judgment, deep technical capability and the confidence to challenge weak implementations before they affect organic visibility, revenue or customer experience.

Responsibilities

• Own the end-to-end technical SEO roadmap across a large-scale, multi-market e-commerce platform with complex category structures, faceted navigation, filters, pagination and 100K+ indexable and non-indexable URLs.
• Lead complex technical investigations covering crawlability, renderability, indexation, canonicalisation, internal linking, duplicate content, URL parameters, soft 404s, orphan pages and search-engine discovery.
• Analyse raw HTML, rendered DOM, HTTP responses, JavaScript behaviour and browser/network activity to diagnose SSR, CSR, hydration and dynamic-rendering issues across modern frameworks such as React, Angular and Vue.
• Design and govern robots.txt, canonical, noindex, pagination and faceted-navigation rules that protect crawl efficiency while preserving valuable category and product demand.
• Use log-file analysis and crawl data to identify wasted bot activity, crawl traps, under-crawled templates and high-value pages that are not being discovered or refreshed efficiently.
• Lead source-level technical remediation with engineering teams, ensuring recurring issues are resolved through platform or template fixes rather than URL-by-URL workarounds.
• Own structured-data strategy and implementation across Product, Offer, Breadcrumb, Organization, LocalBusiness and other relevant schema types; write, debug and validate JSON-LD directly.
• Drive Core Web Vitals and page-experience improvements, translating LCP, INP and CLS findings into technically clear, prioritised actions for developers, product teams and third-party vendors.
• Lead technical SEO for migrations, redesigns, replatforming and major releases, including discovery, requirements, redirect mapping, pre-launch validation, UAT, launch governance and post-launch monitoring.
• Own international SEO architecture across markets and languages, including hreflang, market targeting, ccTLD/subfolder decisions, localisation signals and cross-market duplication risks.
• Investigate and resolve critical incidents such as sudden deindexation, ranking loss, crawl spikes, robots or canonical errors, title/H1 rendering failures, GSC removal cascades and migration regressions.
• Build automated monitoring and alerting for technical regressions using GSC, crawl data, analytics, rank-tracking and platform diagnostics.
• Quantify technical issues by affected URLs, templates, markets, traffic, revenue risk and implementation effort, then convert findings into a clear business-prioritised backlog.
• Define acceptance criteria and validation methods for every major recommendation, and verify implementations independently before closing actions.
• Act as the senior technical SEO authority for stakeholders across SEO, Engineering, Product, UX, Content, Analytics and Commercial teams.

Leadership and commercial impact

• Set the technical SEO vision and establish clear standards, governance and quality controls across all markets and development workstreams.
• Influence product and engineering roadmaps by connecting technical SEO priorities to organic traffic, conversion, revenue and customer experience.
• Communicate complex technical findings clearly to senior stakeholders, with decisive recommendations rather than unprioritised issue lists.
• Challenge incomplete or incorrect implementations, maintain accountability through to resolution.
• Mentor SEO team members and raise the technical capability of the wider team through practical reviews, documentation and knowledge sharing.
• Support pitches, audits and strategic client conversations where senior technical credibility is .

Required Skills

• 7+ years of SEO experience, including at least 4 years in a dedicated technical SEO role and substantial ownership of a large e-commerce platform or similarly complex website.
• Proven experience working with enterprise-scale websites containing 100K+ URLs, SKUs or dynamically generated pages.
• Strong working knowledge of HTML, CSS and JavaScript, with the ability to inspect source code, rendered DOM, HTTP headers and network activity and to identify implementation defects without relying solely on crawler exports.
• Deep understanding of crawling, rendering and indexing, including SSR, CSR, hydration, dynamic rendering and the SEO implications of modern JavaScript frameworks.
• Advanced experience with crawl-budget optimisation, log-file analysis, faceted navigation, URL parameter handling, canonicalisation and large-scale indexation management.
• Demonstrable experience leading complex CMS, platform, domain or URL migrations with measurable risk mitigation and post-launch validation.
• Hands‑on structured‑data expertise, including the ability to write and debug JSON‑LD and validate template‑level implementation.
• Strong Core Web Vitals diagnostic capability and experience briefing developers on practical, testable performance fixes.
• Expertise in international and multi-language SEO, including hreflang, market architecture and localisation considerations.
• Advanced proficiency with Google Search Console, GA4, Screaming Frog or Sitebulb, Ahrefs, Semrush and relevant browser developer tools; experience with log‑analysis platforms is strongly preferred.
• Ability to write clear technical requirements, tickets, acceptance criteria and QA plans that engineering teams can implement without ambiguity.
• Strong analytical and commercial judgment, with the ability to prioritise by business impact rather than issue count.
• Excellent stakeholder‑management skills and proven ability to work directly with senior engineers, product owners, analysts and leadership teams.
• A proactive, ownership‑led mindset: you investigate deeply, make decisions, follow through and verify outcomes.

Highly desirable

• Retail, fashion, marketplace or high-volume e-commerce experience.
• Experience with headless commerce, composable architecture, CDNs, edge rendering or enterprise CMS platforms.
• Working knowledge of SQL, BigQuery, Python or API‑based automation for SEO analysis and monitoring.
• Experience managing multi-market websites across the GCC or other multilingual regions.
• Demonstrated success recovering traffic after migrations, indexation failures or major technical regressions.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.