CRM, Senior Executive

Assembly Global; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Annual Leave 15 days

Sick Leave 12 days

Maternity & Paternity Leave

L&D Budget for upskilling

Group Personal Accident & Life Cover

Family insurance

Cross Team Lunch

Rewards & Recognition program

Job summary

Assembly Global is seeking a Senior CRM Specialist to support CRM delivery across client projects in the retail and ecommerce sector. You will manage day-to-day campaign setup and execution across channels, build audiences, QA campaigns, and coordinate with strategy, creative, and analytics teams to ensure timely delivery.

This hands-on role requires strong multi-channel experience, attention to detail, and the ability to work in a fast-paced CRM environment across markets and languages.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing, campaign operations, or marketing automation.
• Hands-on experience with CRM or marketing automation platforms such as Bloomreach, Braze, MoEngage, CleverTap, Salesforce Marketing Cloud, Adobe Campaign, Emarsys, or similar.
• Experience executing multi-channel CRM campaigns.
• Strong understanding of segmentation, customer journeys, A/B testing, and campaign QA.
• Comfortable working with campaign calendars, trackers, briefs, and reporting templates.
• Experience in retail, ecommerce, fashion, lifestyle, or marketplace clients is preferred.
• Strong attention to detail and ability to manage multiple campaigns at the same time.
• Good written communication skills in English.
• Arabic campaign experience is a plus, but not mandatory.

Responsibilities

• Manage day-to-day CRM campaign setup and deployment across client projects.
• Execute campaigns across channels such as email, push notifications, SMS, WhatsApp, and in-app messaging.
• Build and prepare audiences based on approved campaign briefs and segmentation rules.
• Conduct campaign QA, including links, audience logic, suppression rules, language versions, scheduling, and tracking parameters.
• Maintain campaign trackers and ensure delivery timelines are met.
• Support new and existing marketing automation journeys by updating content, assets, and campaign logic based on approved inputs.
• Monitor live automations and flag delivery issues, performance drops, or required updates.
• Prepare basic post-campaign performance reports and summaries.
• Coordinate with internal strategy, client servicing, creative, and analytics teams to ensure smooth campaign delivery.
• Follow CRM best practices around frequency capping, suppression, consent, personalization, and customer experience.

Skills

CRM platforms

Campaign management

Multi-channel marketing

AB testing

English communication

Arabic familiarity

Tools

Bloomreach

Braze

MoEngage

CleverTap

Salesforce Marketing Cloud

Adobe Campaign

Emarsys

Job description

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

We stay ahead of what's next, providing fresh insights to spark new ideas. We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges - in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

Overview

Assembly Global is hiring a Senior CRM Specialist to support CRM delivery across client projects in the retail and ecommerce sector.

The role will focus on day-to-day CRM campaign operations, marketing automation maintenance, audience segmentation, QA, reporting support, and platform execution. The ideal candidate should be hands-on, detail-oriented, and comfortable working in a fast-paced CRM environment across multiple channels, markets, and languages.

This is an execution-focused role suited for someone with strong CRM platform experience and the ability to manage high-volume campaign delivery with accuracy and consistency.

Responsibilities

• Manage day-to-day CRM campaign setup and deployment across client projects
• Execute campaigns across channels such as email, push notifications, SMS, WhatsApp, and in-app messaging
• Build and prepare audiences based on approved campaign briefs and segmentation rules
• Conduct campaign QA, including links, audience logic, suppression rules, language versions, scheduling, and tracking parameters
• Maintain campaign trackers and ensure delivery timelines are met
• Support new and existing marketing automation journeys by updating content, assets, and campaign logic based on approved inputs
• Monitor live automations and flag delivery issues, performance drops, or required updates
• Prepare basic post-campaign performance reports and summaries
• Coordinate with internal strategy, client servicing, creative, and analytics teams to ensure smooth campaign delivery
• Follow CRM best practices around frequency capping, suppression, consent, personalization, and customer experience

Required Skills

• 3-5 years of experience in CRM, lifecycle marketing, campaign operations, or marketing automation
• Hands-on experience with CRM or marketing automation platforms such as Bloomreach, Braze, MoEngage, CleverTap, Salesforce Marketing Cloud, Adobe Campaign, Emarsys, or similar
• Experience executing multi-channel CRM campaigns
• Strong understanding of segmentation, customer journeys, A/B testing, and campaign QA
• Comfortable working with campaign calendars, trackers, briefs, and reporting templates
• Experience in retail, ecommerce, fashion, lifestyle, or marketplace clients is preferred
• Strong attention to detail and ability to manage multiple campaigns at the same time
• Good written communication skills in English
• Arabic campaign experience is a plus, but not mandatory

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.