Senior Specialist - Paid Social

Gus Education (India) Llp; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical insurance

Cab facilities to workplace

Paid time off & leave benefits

Job summary

GUS Education India is seeking a Paid Social Senior Specialist to lead and optimize paid social campaigns across major platforms. You will collaborate with marketing, analytics, and external partners to drive strategy and performance.

The role requires strong writing, data analysis, and project-management skills, with a focus on ROI, forecasting, and reporting within a dynamic education-marketing environment.

Qualifications

• Minimum 3 years of experience managing paid social efforts and/or media buying, and strategy development.
• a real social native with strong understanding of new paid social technologies.
• Degree in a relevant subject or similar qualification.

Responsibilities

• Plan, execute, and optimize paid social campaigns across platforms like Meta, LinkedIn, Quora, TikTok, Snapchat.
• Monitor daily performance and make real-time adjustments to maximize ROI.
• Ensure campaigns align with brand goals and digital marketing strategy.
• Collaborate with internal teams to manage content calendars and campaign workflows.

Skills

Social media

Writing

Organizational skills

Team player

Project management

Data analysis

Excel

Client communication

Strategic thinking

Attention to detail

Education

Degree in a relevant subject

Tools

Bid management tools

Job description

Job Description

JOB DESCRIPTION

Job Title

Paid Social Senior Specialist

Date

26 March 2025

Function

Digital Marketing-G5

Reporting To

Manager- Paid Social

JD Approved by

Head
Brand

Work Location

UE Germany, UE Dubai

About GUS Education India

• GUS Education India (GEI) is a service wing of Global University Systems (GUS) based inEurope.InIndia,weareafull-servicedigitalmarketingagencythatdeliversscalableonlinemarketingservicesto GlobalUniversitySystems’anditsassociated brands.
• As a frontrunner in building digital eminence for a fleet of academic brands, GUS EducationIndiaisarapidlygrowingorganizationthatbelievesinachievingsuccessthroughinnovation

Nature of the Job

• The Paid Social Senior Specialist will be responsible for coordinating with internal and external stakeholders to manage paid social media campaigns. He/she will not only be responsible for the day to day running of campaigns but expected to feed into social strategy and drive this forward. They will work closely with marketing, web analytics, digital marketing, web development and other business partners. They will be the link between strategy and implementation, with good technical and strategic understanding, managing and setting up campaigns across various platforms.

Job Purpose

• The Paid Social Senior Specialist will work closely with the manager (paid social) and brand marketing teams to set and deliver paid social campaigns that align closely with the key social and business objectives. The role will also include budget pacing, optimizations, accurate reporting and industry knowledge of paid social channels.

Key Accountabilities

ACTIONS

Paid Social Campaign Management

• Plan, execute, and optimize paid social media campaigns across platforms like Meta, LinkedIn, Quora, Tiktok , Snapchat etc.
• Monitor daily performance and make real-time adjustments to maximize ROI.
• Ensure campaigns align with brand goals and digital marketing strategy.

Budget & Performance Tracking

• Manage paid social media budgets, ensuring accurate pacing and spending allocation.
• Conduct monthly reports on budget spends.

Data Analysis & Optimization

• Analyze campaign data to identify trends and provide strategic recommendations.
• Develop A/B testing strategies and suggest performance-driven improvements.
• Utilize third-party bid management tools for better optimization.

Content & Workflow Management

• Collaborate with internal teams to manage content calendars and campaign workflows.
• Oversee campaign naming conventions, structure, and updates.
• Work closely with brand marketing, analytics, web development, and external partners.
• Manage relationships with vendors and third-party platforms to enhance campaign performance.

Strategic Planning & Innovation

• Contribute to the overall paid social strategy and explore new advertising opportunities.
• Stay updated on emerging social media trends and educate internal teams.

Compliance & Best Practices

• Ensure all campaigns comply with platform guidelines and company policies.
• Maintain data privacy standards and ethical advertising practices.

Desired Profile

Qualification

• Degree in a relevant subject or similar qualification

Skills

• Genuine interest in social media including emerging platforms
• Strong writing and editing skills
• Customer service oriented
• Excellent organizational skills
• Team player
• Ability to manage multiple ongoing projects
• Self-sufficient
• Ability to embrace and address unfolding needs
• Ability to communicate with clients and grow accounts
• Strategic thinker
• Ability to draw conclusions and make recommendations based on data
• Strong quantitative skills, including analytical abilities and math proficiency with good Excel skills and knowledge of at least one third party bid management tool
• Diligence and close attention to detail
• Curiosity and willingness to delve into ads and make on-going adjustments to improve results
• Proficient in Microsoft Office

Relevant Experience

• Minimum 3 years of experience managing paid social efforts and/or media buying, and strategy development
• A real social native, with great understanding of new paid social technologies

GUS Values

• This role is a full-time position with a competitive salary and benefits package. GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.
• There is an expectation that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health , safety policies of the company.

Benefits

• At GUSEducation India, GEI we want employees to feel comfortable, bringing their passion, creativity, and individuality to work. We truly believe that diverse culture , backgrounds, and experiences drive innovation.
• The company offers comprehensive medical insurance to its employees, which include hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation.
• To make the daily commute easier, safe, and less stressful, the company provides cab facilities to employees to and from the workplace within 30 km radius.
• The company acknowledges the importance of mental and physical well-being and theneed for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which includes 10 days (about 1 and a half weeks) of medical leave, 6 days of casual leave, 18 days (about 2 and a half weeks) of earned leave, 1 day of Happiness Leave, apart from 10 days (about 1 and a half weeks) of statutory leave, totaling to 45 days (about 1 and a half months) 'time off in a year.