Specialist - SEO

Gus Education (India) Llp; India; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Medical insurance

Commuter pickup/drop

Generous leave policy

Gratuity

Job summary

GEI is seeking an experienced SEO Specialist to lead end-to-end SEO for its global brands. You will drive technical, on-page, off-page, and local SEO initiatives, leveraging data and AI-driven insights to improve organic visibility and conversions across markets.

You will collaborate with cross-functional teams, optimize content for search intent, and stay ahead of evolving SEO technologies and SERP formats. This is a full-time role based in India with a competitive salary and benefits.

Qualifications

• Proficient in SEO tools and analytics platforms.
• Strong technical and content SEO capabilities across global brands.
• Experience with AI-assisted optimization and automation workflows.
• Ability to analyze data and translate insights into actionable plans.
• Familiarity with multi-region and local SEO strategies.

Responsibilities

• Manage end-to-end SEO activities across global brands, including technical, on-page, off-page, and local SEO.
• Monitor performance with Google Search Console and Google Analytics.
• Collaborate with SEO, development, content, UX, and marketing teams.
• Use AI-powered tools to identify keyword opportunities and content gaps.
• Lead remediation plans and cross-functional implementation of SEO strategies.

Skills

Semrush

Ahrefs

Keyword Planner

Screaming Frog

Google Search Console

Google Analytics

Meta tags

Headers

Internal linking

Content structure

Search intent

Topical relevance

Semantic optimization

HTML/CSS

WordPress

SEO plugins

Google Business Profile

Local rankings

hreflang

Multi-region SEO

URL mapping

Redirects

Canonicalization

Crawlability

Indexation

Sitemap updates

Post-migration monitoring

Impact vs effort

Remediation plans

Cross-functional teams

5-7 years experience

Tools

HTML/CSS

WordPress

SEO plugins

Job description

SEO SEO Audits Search Engine Optimization - SEO Search Engine Ranking Google Analytics (GA4) Search Algorithms

Graduation/Equivalent Course

Working Language

Job Description

JOB DESCRIPTION

Job Title

SEO Specialist

Date

31-Aug- 2026

Function

Marketing Services

TL/ Manager

Reporting To

TL/ Manager

JDApproved by

Director

Brand

Multiple

Work Location

AboutGusEducationIndia (GEI)

• GUSEducationIndia(GEI)istheeducationarmofGlobal UniversitySystems,aleading Global Education conglomerate.Established in 2017, GEI boastsaportfolio ofover35 Institutions and collaborates withprestigious universities and institutions worldwide, offering educationalservices that enhance their operations and impact.

Natureof The Job

• Manageend-to-end SEO activities across global brands, covering technical, on-page,off-page, and local SEO. Use data and AI-powered tools to identify keywordopportunities, content gaps, competitor insights, and optimizationpriorities.
• MonitorSEO performance using Google Search Console, Google Analytics, and enterprisetools, while supporting AI-assisted content optimization. Collaborate withSEO, development, content, UX, and marketing teams to implement strategiesand stay aligned with the latest SEO and AI-driven search trends.

Job Purpose

• Support brand growth byexecuting and optimizing SEO strategies that improve organic visibility,traffic quality, and conversions across global markets. Ensure consistentimplementation of on-page, technical, off-page, and local SEO best practiceswhile leveraging data, AI-driven insights, and automation to improveefficiency, scalability, and performance measurement.
• Collaborate with regional SEOManagers, local marketing teams, and cross-functional stakeholders to alignSEO initiatives with business and market requirements. Adapt strategies toevolving search behaviors, AI-powered search experiences, emerging SERP formats,LLMs, and new SEO technologies, while bringing creativity, curiosity, andadaptability to identify new opportunities.

Organizational Structure

Key Accountability

Actions

On-PageSEO Execution

• Implementon-pageSEOforassignedGUSbrandsbyoptimizingtitle tags, meta descriptions, headers,internal linking, and content.

Off-PageSEO& Authority Management

• Support off-page SEO effortsby auditing and monitoring backlink profiles,trackingdomainauthoritytrends,identifyingrisksortoxic links, andproviding recommendations to improve off-page SEO performance in line withbest practices.

Technical SEO Implementat ion

• Execute technical SEO tasksincluding optimizing site architecture and URLs, implementing schema markup,improving site speed, ensuring mobile-friendliness, resolving crawl,indexation, and Core Web Vitals issues via Google Search Console, andsupporting website migrations through URL mapping, redirect implementation,and post-migration validation.

SEO Auditing& Page-Level Analysis

• Conduct regular page-leveland site-wide SEO analysis to identify content,technical,orstructuralissuesimpactingsearchperformance. Implement fixes directly where possible or coordinatewith relevant teams to resolve issues efficiently.

Content Optimization & Search Intent Alignment

• Collaborate with content teamto optimize existing content and supportthecreationofnewSEO-friendlycontentthatalignswith keyword strategy, search intent, and topical authority goals.

AutomationSupport

• UseAI-poweredSEOtoolstoidentifycontentgaps,keywordclusters, SERP trends, and optimizationopportunities. Support AI-assisted content briefs, optimization workflows,and automation for audits, reporting, and competitor analysis.

Qualification

Skills

• SEO Tools: Semrush, Ahrefs,Google Keyword Planner, Screaming Frog, Google Search Console, and GoogleAnalytics.
• On-Page SEO: Meta tags,headers, internal linking, content structure, search intent, topicalrelevance, and semantic optimization.
• SEO Audits & Analysis:Technical and content audits, competitor analysis, SERP features, contentgaps, ranking opportunities, and performance analysis.
• AI & SEO: AI-powered SEOtools, keyword clustering, content optimization, SERP analysis, AI Overviews,generative search, AI-assisted content workflows, and AI visibility/citationoptimization.
• Web & CMS: BasicHTML/CSS, WordPress, and SEO plugins.
• Local & InternationalSEO: Google Business Profile, local rankings, hreflang, and multi-region SEO.
• Site Migrations: URL mapping,redirects, canonicalization, crawlability, indexation, sitemap updates, andpost-migration monitoring.
• SEO Strategy &Implementation: Prioritizing recommendations based on impact and effort,developing remediation plans, and collaborating with developers andcross-functional teams.
• Over5-7yearsofrelevant experience.

GUS Values

• GEIisanequalopportunityemployerandencouragesapplicants from diverse backgrounds toapply.
• Thereisanexpectationthatemployeeswillmaintainthevaluesof the Group and will comply with the code of conduct as well asequality, diversity, health, and safety policies of the company.
• AtGUSEducationIndia,GEIwetrulybelievethatdiverseculture, backgrounds,andexperiences drive innovation.

• This role is a full-time position with a competitive salary and benefits package.
• The company offerscomprehensive medical insurance to its employees, which includeshospitalization,accidentalinsurance,terminsuranceandGratuity,whichisoverandabove the compensation.
• Pick-up & drop will be provided atall locations within the Outer Ring Road (ORR) or up to 16 km from the GEIoffice.
• The company acknowledges theimportance of mental and physical well-being and the need for rest andrelaxation. Workdays are Monday to Friday and a comprehensive leave packagefor employeewell-beingisoffered,whichincludes 5daysofmedicalleave,5daysofcasualleave,24 daysofearnedleave,1dayofHappinessLeave,apart from10daysofstatutoryleave,totaling to