Senior Social Media Manager

Reczee; India; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

The Better India is seeking a Senior Manager - Social Media to shape how stories reach audiences. You will work closely with the Director - Social Media Content & Growth to blend creative thinking, storytelling, platform strategy, experimentation and execution.

You'll help define The Better India's social identity, creating content people want to watch, read, share and discuss, while staying rooted in impact-driven storytelling.

Qualifications

• Strong creative instinct and deep understanding of social media.
• Ability to translate stories into engaging social content.
• A strategic mindset with ability to plan platform-native formats.

Responsibilities

• Shape the creative direction for social across platforms.
• Collaborate with editorial to identify high-potential stories.
• Translate complex stories into accessible social content without losing essence.
• Develop and execute social strategies to grow reach and engagement.
• Ensure compliance with platform rules.

Skills

Creative thinking

Social media strategy

Storytelling

Platform-specific content

Experimentation

Job description

Location: Remote

Team: English - Social Media
Experience: 6+ years

Reporting to: Director - Social Media Content & Growth

About The Better India

The Better India is a purpose-driven media platform telling stories of people, ideas and initiatives creating positive change across India.

Our stories live across platforms, formats and communities - and social media is a critical part of how those stories reach people, spark conversations and create impact.

We're looking for a Senior Manager - Social Media to help shape what that looks like next.

About the role

This isn't a role where you'll simply be handed a content calendar and asked to make sure posts go out on time.

We're looking for someone with a strong creative instinct and a deep understanding of social media - someone who can look at a story and immediately see its potential: What is the hook? Who will care? What makes this worth sharing? Which platform does it belong on? How can we tell it differently?

You will work closely with the Director - Social Media, Content & Growth to bring together creative thinking, storytelling, platform strategy, experimentation and execution.

You'll help shape the social identity of The Better India - creating content that people want to watch, read, share and talk about, while staying rooted in the stories and impact that define TBI.

What you'll do

Shape the creative direction for social

• Bring a strong creative lens to TBI’s social media presence across platforms.
• Identify stories, ideas and conversations that are relevant to our audience and aligned with TBI’s purpose.
• Develop fresh ways of packaging and presenting stories so that they work natively on social platforms.
• Push beyond predictable formats and encourage experimentation with new ideas, formats and storytelling approaches.
• Develop strong creative instincts around hooks, headlines, formats, visual storytelling and platform-specific content.

Build a strong social storytelling engine

• Work closely with editorial and content teams to identify stories with strong social potential.
• Understand the difference between a good story and a good social story - and know how to bridge the two.
• Translate complex or nuanced stories into accessible, engaging and compelling social content without losing their essence.
• Stay closely connected to news, culture, conversations and emerging trends to identify opportunities for TBI.
• Follow stories as they develop and identify opportunities to build timely content around them.

Lead social strategy and distribution

• Develop and execute social media strategies that grow TBI’s reach, engagement and impact.
• Ensure compliance with platform rules