Video & Social Media Lead

IIDE Education Private Limited; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

A leading digital education institution is seeking a Video & Social Media Lead to enhance brand presence and increase organic engagement. The candidate will oversee video production and social media strategies, leading a team of creative professionals. Required credentials include a Bachelor's degree in a relevant field and 1-3 years of experience in video production or digital marketing. Proficiency in Adobe Premiere Pro and After Effects is essential. Join us to shape impactful content that connects with thousands of learners each day.

Qualifications

• 1–3 years of experience in video production, digital content creation, or social media marketing.
• Experience managing small creative teams.
• Ability to lead multiple projects while meeting deadlines.
• Excellent communication, storytelling, organisation and problem-solving skills.
• Experience leading small creative teams and managing multiple projects.

Responsibilities

• Drive end-to-end production of digital content to increase engagement.
• Lead a team of editors and social media associates.
• Oversee video strategy and content planning.
• Review video edits and provide guidance on improvements.
• Oversee motion graphics, color correction, sound design, and brand consistency.
• Ensure efficient workflows across Adobe Premiere Pro, After Effects, and related tools.
• Build content pillars, themes, and messaging to drive audience growth.
• Strategise for increased reach, engagement, and platform performance.
• Plan, schedule, and manage social media posts across all channels.
• Coordinate campaign rollouts, content sequencing, and daily publishing.
• Work with Paid Ads, Events, Design, and Academic teams to ensure creative alignment.
• Deliver content that supports brand, marketing, and campaign objectives.
• Lead and mentor editors, social media associates, and interns.

Skills

Proficiency in Adobe Premiere Pro

Understanding of social media strategies

Strong communication skills

Creative problem-solving skills

Team leadership

Education

Bachelor’s degree in Film, Media, Marketing, Communication

Graduate or Postgraduate degree in related fields preferred

Tools

Adobe After Effects

Social scheduling tools

Google Workspace

Job description

Work Timings: 10:15 am – 7:15 pm
Working Days: Monday to Friday (1st & 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Andheri & Lower Parel, Mumbai (5 minutes from Railway Station)
Work Mode: 100% Work from Office

Why IIDE

At IIDE, creativity is at the heart of how we communicate, educate, and inspire. As a leading institution in digital education, we prioritise fresh, engaging, and high-quality content that resonates with our audience across platforms. Join our team of young, driven professionals and contribute to building a strong brand presence through impactful storytelling, innovative videos, and dynamic social media strategies. At IIDE, you will shape content that influences thousands of learners every day.

About the Role

As the Video & Social Media Lead at IIDE, you will drive the end-to-end production of digital content with the goal of increasing organic engagement and strengthening brand presence. Reporting to the Brand Manager, you will lead a team of editors, social media associates, and interns while collaborating with cross-functional departments. You will oversee video strategy, content planning, post-production quality, and the overall creative direction of social media channels.

What You’ll Do

Develop content concepts, storyboards, and creative directions aligned with campaign goals.

Manage and direct video shoots, ensuring smooth on-ground execution and adherence to technical requirements.

Oversee production planning, scripting, and creative alignment.

Review video edits and provide guidance on improvements.

Oversee motion graphics, colour correction, sound design, and brand consistency.

Ensure efficient workflows across Adobe Premiere Pro, After Effects, and related tools.

Build content pillars, themes, and messaging to drive continuous audience growth.

Strategise for increased reach, engagement, and platform performance.

Content Calendar Management

Plan, schedule, and manage social media posts across all channels.

Coordinate campaign rollouts, content sequencing, and daily publishing.

Work closely with Paid Ads, Events, Design, and Academic teams to ensure creative alignment.

Deliver content that supports brand, marketing, and campaign objectives.

People & Team Management

Lead and mentor editors, social media associates, and interns.

Conduct regular check-ins, track progress, and resolve executional roadblocks.

Tools, Systems & Asset Management

Maintain an organised library of video files, project assets, and content archives.

Oversee usage of editing software, social schedulers, Google Workspace, and AI-powered tools.

Hiring & Onboarding

Recruit, evaluate, and onboard creative team members including editors and social media associates.

Requirements

Must-Have

Bachelor’s degree in Film, Media, Marketing, Communication, or equivalent professional experience.

1–3 years of experience in video production, digital content creation, or social media marketing.

Strong hands-on proficiency in Adobe Premiere Pro and After Effects.

Solid understanding of social media platforms, trends, and audience-building strategies.

Excellent communication, storytelling, organisation, and creative problem-solving skills.

Should Have

Experience managing small creative or production teams.

Ability to lead multiple projects, meet deadlines, and maintain quality under pressure.

Comfort with AI-based creative tools and willingness to adapt to new trends.

Nice to Have

A portfolio showcasing video, social media content, or campaign work.

Exposure to social scheduling tools and analytics platforms.

Educational Background

• Graduate or Postgraduate degree in Film, Media, Communication, Marketing, or related fields preferred.