Senior SEO Analyst

The New Indian Express; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Collaborative work environment

Exposure to cutting-edge SEO practices

Job summary

A leading media house in Chennai is looking for an experienced SEO Analyst to enhance visibility for their editorial content. You'll develop and execute comprehensive SEO strategies, conduct regular keyword research, and optimize content to improve search rankings and organic traffic. The ideal candidate has 4-8 years of SEO experience, ideally in a media environment, and is proficient with analytics and SEO tools. This position offers the chance to impact digital visibility for a trusted brand.

Qualifications

• 4-8 years of experience in SEO, preferably with a digital publisher.
• Proficiency in optimizing content for search engines.
• Strong grasp of on-page, off-page, and technical SEO.

Responsibilities

• Plan and execute SEO strategies to boost visibility for news content.
• Conduct keyword research for trending news topics.
• Improve internal linking and engagement metrics.

Skills

SEO for news/media websites

Keyword research

Content optimization

Analytical skills

Education

Bachelor's degree in Computer Science, Digital Marketing, or a related field

Tools

Google Analytics

SEMrush

Ahrefs

Google Search Console

Job description

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It brings out its publication of newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.

The Company's publications include English Dailies, viz. The New Indian Express, The Morning Standard, Sunday editions, The Sunday Express, Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

The group sites are www.newindianexpress.com, www.dinamani.com, www.edexlive.com, www.samakalikamalayalam.com, www.malayalamvaarika.com, www.kannadaprabha.com, www.indulgexpress.com.

The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership.

Role Overview:

The New Indian Express is seeking an experienced and data-driven SEO Analyst to join our digital team in Chennai. This role is critical to enhancing the visibility of our editorial content across search engines, improving organic traffic, and increasing reader engagement across platforms. The ideal candidate should have a solid background in SEO for news/media websites and be proficient in optimizing content.

Key Responsibilities:

• Plan and execute comprehensive SEO strategies to boost search visibility for news content.
• Conduct regular keyword research to identify high-impact search terms in trending news and evergreen topics.
• Optimise headlines, meta tags, URLs, and content structure to maximise search ranking and CTR.
• Work with editorial teams to ensure SEO best practices are implemented across all digital content.
• Guide content creation with keyword maps and topic clusters tailored to search trends.
• Improve internal linking, readability, and engagement metrics.

Technical SEO

• Perform SEO audits and implement technical improvements (site speed, crawlability, schema markup, mobile responsiveness).
• Monitor and fix issues through tools like Google Search Console, Screaming Frog, etc.

Analytics & Reporting

• Track and analyse site performance using Google Analytics, GA4, Search Console, and third-party tools (SEMrush, Ahrefs).
• Create SEO performance dashboards and regular reports for management and editorial teams.
• Liaise with editorial heads, content writers, developers, and social media teams to align SEO efforts with editorial goals.
• Train editorial staff on SEO practices and content planning based on search demand.

Qualifications & Skills Required:

• Bachelor's degree in Computer Science, Digital Marketing, or a related field.
• 4-8 years of experience in SEO, preferably with a digital publisher, media house, or content-heavy website.
• Proficiency to optimise content for search engines is essential.
• Deep understanding of search engine algorithms, ranking factors, and SEO tools.
• Strong grasp of on-page, off-page, and technical SEO.
• Familiarity with content management systems like WordPress or Drupal.
• Excellent communication, coordination, and analytical skills.
• Ability to thrive in a fast-paced newsroom environment.

Preferred:

• Prior experience in a newsroom or editorial SEO environment.
• Knowledge of Google News optimisation and Top Stories carousel strategies.
• Awareness of local and regional search trends in Tamil Nadu.

What We Offer:

• An opportunity to shape digital visibility for one of India’s trusted media brands.
• Collaborative work environment with editorial and technology teams.
• Exposure to multi-lingual content platforms and cutting-edge SEO practices.