Senior Salesforce Business Analyst

dentsu; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

dentsu in Bengaluru seeks an experienced Senior Salesforce Business Analyst to translate complex business needs into scalable Salesforce solutions across regions. You will lead requirements, drive process improvements, and guide Agile delivery with cross‑functional teams.

The role emphasizes leadership, stakeholder communication, and mentorship of junior analysts, while ensuring Salesforce capabilities align with strategic business objectives.

Qualifications

• 6+ years of experience as a Business Analyst.
• In-depth experience with Salesforce declarative functionality and understanding of when to use code.
• Deep knowledge of Sales Cloud features, opportunity management, and sales processes.
• Familiarity with Pardot and Agentforce is advantageous.
• Strong project management and Agile process knowledge.

Responsibilities

• Lead gathering and documenting business requirements from stakeholders.
• Analyze current processes and identify optimization opportunities.
• Develop detailed functional and technical requirements, user stories, and acceptance criteria.
• Lead configuration and testing of Salesforce solutions.

Skills

BA experience

Salesforce declarative

Sales Cloud

Agile methodology

Communication skills

Tools

Pardot

Agentforce

Job description

The Senior Salesforce Business Analyst role is responsible for the translation of complex business needs into scalable Salesforce solutions that support global commercial operations. Acting as a key link between stakeholders and technical teams, the role focuses on driving process improvements, optimizing Salesforce Sales Cloud capabilities, and ensuring alignment with strategic business objectives across regions. The Senior Salesforce BA is expected to provide functional leadership, guide requirements definition, and support delivery within an Agile framework, while managing stakeholder expectations and fostering effective communication.

Job Description:

Key Accountabilities

• Lead the gathering and documenting of business requirements from stakeholders.
• Analyze current business processes and identify areas for significant improvement and optimization.
• Develop detailed functional and technical requirements, user stories, and acceptance criteria.
• Design and create process flow diagrams, data models, and other visual representations of business processes and system architecture.
• Lead the configuration and testing of Salesforce solutions.
• Develop comprehensive training materials and user documentation for complex systems and processes.
• Provide expert-level support to users and proactively address user issues.
• Work closely with the development team to ensure requirements are understood, and solutions are implemented correctly.
• Lead and facilitate Agile ceremonies, including sprint planning, daily scrums, and sprint reviews.
• Effectively communicate information with diverse stakeholders at all levels.
• Mentor and guide junior Business Analysts.

Professional Knowledge/Skills

• 6+ years of experience working as a Business Analyst.
• In-depth experience with Salesforce declarative functionality and an understanding of when to use code.
• In-depth understanding of Sales Cloud features, opportunity management & Sales Processes.
• Strong understanding of Salesforce out-of-the-box functionality, ideally holding certifications Experience with Pardot and Agentforce preferred.
• Project management experience or experience leading projects.
• In-depth knowledge of Agile process and principles.
• Outstanding presentation and leadership skills, along with excellent verbal and written communication skills Experience working remotely and asynchronously with team members across different countries and time zones.
• Be able to manage the complexity of communications depending on the audience, whilst maintaining clarity of communication.
• Sharp analytical and problem-solving skills with excellent organizational and time management skills.
• Must be a self-starter and willing to get stuck in.
• Strong organizational skills and resourcefulness.
• Proven ability to deliver on commitments.
• Salesforce Administrator 201 Certification & Salesforce Sales Cloud Certification preferred.
• Certifications such Certified Agile Product Owner, Certified Agile Scrum Master etc would be advantageous.

Location: Bangalore Brand: Bcoe Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work