Senior Sales Manager (Household)

Idfc First Bank Limited; Mumbai Suburban; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Idfc First Bank Limited is seeking a Senior Sales Manager – Household to drive growth in Branch Banking across the region. This leadership role focuses on acquiring Household/Savings customers, expanding branch footprint, boosting product penetration, and delivering high-quality service with P&L accountability.

The ideal candidate will have strong retail banking experience, proven sales leadership, and the ability to manage multi-branch operations while ensuring compliance and customer

Qualifications

• Bachelor’s degree in any discipline
• MBA preferred
• Experience in retail banking and sales

Responsibilities

• Lead and mentor a team of branch officers across the assigned command area of branches.
• Identify and acquire potential customers for asset products, generating fee-based revenue.
• Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
• Drive activation of household/ savings clients and ensure achievement of float targets.
• Impart and refresh product knowledge among team members to maintain up-to-date awareness.
• Ensure timely resolution of customer queries and service requests.
• Maintain optimal staffing levels for the household/ savings account acquisition team across the region.
• Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards.
• Evaluate growth strategies based on competitor analysis and feedback from various channels.
• Recommend process improvements to enhance service efficiency and quality across the branch network.
• Monitor execution of business plans and ensure alignment with defined growth targets.
• Support cross-functional collaboration to enhance customer experience and business outcomes.
• Contribute to strategic initiatives and central programs aimed at driving regional performance.

Skills

Leadership

Sales

Team management

Strategic thinking

Customer orientation

Business communication

Data-driven decisions

Compliance

Education

Bachelor’s degree

MBA (preferred)

Job description

Job Requirements

About the Role

TheSenior Sales Manager – Householdis a strategic leadership role within theBranch Bankingfunction ofRetail Banking. This role is responsible for managing and scaling the retail branch banking business across the assigned region. The incumbent will drive the acquisition of Household/ Savings customers, expand the branch footprint, increase product penetration, and ensure the delivery of high-quality customer service. The role also carries P&L accountability and contributes to the broader objectives of the branch banking channel.

Key Responsibilities

Primary Responsibilities

• Lead and mentor a team of branch officers across the assigned command area of branches.
• Identify and acquire potential customers for asset products, generating fee-based revenue.
• Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
• Drive activation of household/ savingsclients and ensure achievement of float targets.
• Impart and refresh product knowledge among team members to maintain up-to-date awareness.
• Ensure timely resolution of customer queries and service requests.
• Maintain optimal staffing levels for the household/ savings account acquisition team across the region.
• Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards.
• Evaluate growth strategies based on competitor analysis and feedback from various channels.
• Recommend process improvements to enhance service efficiency and quality across the branch network.
• Monitor execution of business plans and ensure alignment with defined growth targets.

Secondary Responsibilities

• Support cross-functional collaboration to enhance customer experience and business outcomes.
• Contribute to strategic initiatives and central programs aimed at driving regional performance.

What We Are Looking For

Education

• Bachelor’s degree in any discipline.
• Postgraduate qualifications (e.g., MBA) are preferred.

Experience

• Proven experience in retail banking, with a strong background in sales and team management.
• Prior experience in managing regional or multi-branch operations is desirable.

Skills and Attributes

• Strong leadership and team-building capabilities.
• Strategic thinking with the ability to drive business growth and profitability.
• Deep understanding of banking products, especially Current Accounts and asset products.
• High level of customer orientation and service delivery focus.
• Ability to analyse performance metrics and make data-driven decisions.
• Commitment to compliance and operational excellence.
• Fluent in English with strong business communication skills.