Senior Sales Executive - Ready Mix Concrete

Refex Industries Limited; Chennai District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Refex Industries Limited in Chennai invites an experienced RMC sales professional to drive growth in the Ready-Mix Concrete vertical. You will manage key accounts, lead lead generation, and coordinate with plants to ensure timely deliveries.

The role requires 4–8 years of RMC or construction materials sales, strong negotiation and relationship skills, and a track record of meeting targets within Chennai and surrounding markets.

Qualifications

• Bachelor's degree in related field (BA/Marketing/Civil Eng)
• MBA in Marketing or Sales preferred
• Experience in RMC/construction materials sales will be an advantage

Responsibilities

• Identify and develop new business opportunities in the RMC market across Chennai and surrounding areas
• Promote RMC products and solutions to prospective and existing customers
• Develop and maintain a strong sales pipeline to achieve targets
• Coordinate with plant operations, dispatch, logistics and quality control for timely delivery
• Follow up on customer payments and ensure timely collection of dues

Skills

Strong sales

Negotiation

Business development

CRM tools

MS Excel

Communication

Education

Bachelor's degree in Business Administration, Marketing, Civil Engineering

MBA in Marketing or Sales

Tools

MS Excel

CRM tools

Job description

Position: RMC Sales Executive / Manager

Location: Chennai, Tamil Nadu

Experience: 4-8 Years in RMC / Ready-Mix Concrete / Construction Materials Sales

Department: Sales & Business Development

About Refex Group

Refex Group is a diversified business conglomerate with a presence across multiple sectors, having evolved over two decades from its core refrigerant gases business into areas including renewable energy, ash and coal handling, power trading, and other business segments. The Group is committed to delivering dependable, customer-focused solutions through operational excellence, innovation, and sustainable business practices.

About the RMC Business Vertical

As part of its business expansion, Refex Group is establishing its Ready-Mix Concrete (RMC) business vertical to serve the growing needs of the construction, real estate, and infrastructure sectors. The RMC business aims to deliver quality-assured concrete solutions with a focus on consistent product quality, reliable delivery, operational efficiency, and customer satisfaction.

The business will focus on developing a strong market presence by building long-term relationships with real estate developers, builders, infrastructure companies, civil contractors, and other construction industry stakeholders. Through effective coordination between sales, plant operations, quality control, and logistics, the RMC vertical aims to provide dependable concrete solutions and drive sustainable business growth.

1. Job Purpose

To drive sales and business development for Refex Groups RMC business vertical by identifying new business opportunities, developing strong customer relationships, achieving sales and collection targets, and expanding the customer base across Chennai and surrounding markets. The role will focus on promoting ready-mix concrete solutions to builders, real estate developers, infrastructure companies, contractors, and other institutional customers while ensuring profitable business growth and customer satisfaction.

2. Roles and Responsibilities

A. Sales and Business Development

• Identify and develop new business opportunities in the RMC market across Chennai and surrounding areas.
• Generate leads and acquire customers, including builders, real estate developers, infrastructure companies, civil contractors, and construction firms.
• Promote RMC products and solutions to prospective and existing customers.
• Develop and maintain a strong sales pipeline to achieve monthly, quarterly, and annual sales targets.
• Conduct regular customer visits, meetings, negotiations, and follow-ups to convert leads into business.
• Map construction projects, upcoming developments, and potential customers within the assigned territory.
• Build long-term relationships with key accounts to generate repeat business and referrals.

B. Revenue and Market Development

• Achieve sales volume, revenue, pricing, and profitability targets.
• Develop territory-wise sales plans and implement strategies to increase market share.
• Monitor competitor activities, market pricing, customer requirements, and emerging business opportunities.
• Prepare quotations, commercial proposals, and price negotiations in line with company policies.
• Identify opportunities for long-term supply contracts and strategic customer partnerships.
• Recommend market-specific sales initiatives to improve business performance.

C. Customer and Order Management

• Understand customer requirements regarding concrete grades, quantity, delivery schedules, and project specifications.
• Coordinate with plant operations, dispatch, logistics, and quality control teams to ensure timely and efficient concrete delivery.
• Follow up on customer orders, project schedules, and material requirements.
• Address customer complaints and coordinate with relevant teams for timely resolution.
• Ensure effective communication between customers and internal teams to maintain service quality and customer satisfaction.

D. Payment Collection and Credit Control

• Follow up on customer payments and ensure timely collection of outstanding dues.
• Monitor customer credit limits, payment commitments, and outstanding balances.
• Coordinate with the Finance and Accounts team for billing, payment reconciliation, and overdue follow-ups.
• Support credit assessments for new customers and recommend appropriate credit terms as per company policy.
• Minimise overdue receivables and contribute to healthy working capital management.

E. Reporting and Coordination

• Prepare daily, weekly, and monthly sales reports, sales forecasts, and pipeline updates.
• Maintain accurate customer databases, sales records, project details, and competitor information.
• Track sales performance against targets and implement corrective actions where required.
• Coordinate with plant operations, procurement, quality control, dispatch, finance, and management teams.
• Ensure compliance with company policies, commercial guidelines, and approved pricing structures.

3. Educational Qualifications

• Bachelor's degree in Business Administration, Marketing, Civil Engineering, or a related discipline.
• MBA in Marketing or Sales will be an added advantage.
• Candidates with relevant RMC, cement, concrete, construction materials, or infrastructure sales experience will be preferred.

4. Required Skills and Competencies

• Strong sales, negotiation, and business development skills.
• Good understanding of RMC products, concrete grades, construction practices, and customer requirements.
• Established contacts with builders, developers, contractors, and infrastructure companies in Chennai will be an advantage.
• Ability to identify new business opportunities and convert leads into revenue.
• Strong communication, presentation, and relationship management skills.
• Commercial acumen, pricing awareness, and understanding of sales profitability.
• Knowledge of customer credit management, collections, and receivables follow-up.
• Proficiency in MS Excel, sales reporting, and CRM tools.
• Strong planning, coordination, and problem-solving abilities.
• Self-driven approach with a focus on sales targets and business growth.

5. Preferred Candidate Profile

The ideal candidate should have 4-8 years of relevant experience in RMC sales or allied construction materials sales, with a proven track record of achieving sales targets, acquiring new customers, managing key accounts, and driving collections. Candidates with strong knowledge of the Chennai construction market and established relationships with builders, developers, contractors, and infrastructure companies will be preferred.

Note: The responsibilities can be adjusted based on the final designation. An RMC Sales Executive would primarily focus on lead generation, customer visits, order conversion, and collections, while an RMC Sales Manager would additionally own territory strategy, revenue and profitability, key accounts, forecasting, and team performance.