Senior Sales Coordinator

FMCG; Mumbai City; On-site; INR 3,000,000 - 4,200,000; Full time

Benefits offered by this job

Cell phone reimbursement

Internet reimbursement

Paid sick time

Paid time off

Job summary

FMCG is seeking a Senior Sales Coordinator to lead regional sales coordination, drive distributor performance and ensure smooth order dispatches. You will work closely with the RSM and Sales Team, handling MIS, CRM portal management and market development in a high-velocity FMCG environment.

The role emphasizes ownership for execution, data-driven decision making, and timely closure of regional sales activities across multiple channels.

Qualifications

• Bachelor's Degree in Business Administration, Commerce, Marketing or related field
• MBA in Sales/Marketing preferred
• 15+ years FMCG/Consumer Goods/Bev sales operations experience

Responsibilities

• Coordinate regional sales targets, distributor performance and market coverage
• Track sales against targets, identify gaps and support regional growth
• Coordinate with distributors, sales teams and internal departments for product availability, orders and dispatches
• Monitor CRM updates, field reports and actions to ensure timely compliance
• Prepare monthly/quarterly/annual sales plans and forecasts and provide analytics

Skills

Regional sales

Distributor management

CRM & MIS

Sales forecasting

MS Excel

Data analysis

Stakeholder management

Education

Bachelor's degree in Business Admin

MBA in Sales/Marketing

Tools

CRM software

Job description

Full job description

Role Overview

We are seeking an experienced Senior Sales Coordinator from the FMCG industry, preferably with strong exposure to RSM / Sales Team to manage and coordinate regional sales activities. The role will have senior management-level accountability for sales target tracking, MIS, distributor coordination, dispatches, trade schemes, CRM portal management, regional expenses, data analysis, and management reporting. The candidate will act as a key coordination point between the RSM, Sales Team, Distributors and Head Office, with strong ownership for execution and timely closure of regional sales activities.

Key Responsibilities

Sales & Business Development

• Coordinate and monitor regional sales targets, primary and secondary sales, distributor performance and market coverage, and provide timely updates to the RSM/Business Head.
• Track sales achievement against targets, identify business gaps, monitor distributor performance and support the RSM in driving regional business growth.
• Coordinate with distributors, sales teams and internal departments to ensure product availability, order execution, dispatches and business continuity across the region.

Team Leadership & Performance Management

• Coordinate with the regional sales team and support the RSM in monitoring individual and team-wise targets, productivity and field performance.
• Track sales team reporting, CRM updates, market visit reports and pending activities, ensuring timely compliance.
• Identify performance gaps and coordinate with the RSM for corrective actions, follow-ups and closure.

Trade Marketing & Market Development

• Coordinate with the RSM and Sales Team for implementation and tracking of trade schemes, promotional activities and sales incentives.
• Collect and compile scheme performance data, distributor claims and market activation information.
• Track competitor activities, pricing, product movement and market feedback and provide relevant inputs to the RSM/Business Head.

Business Planning & Sales Forecasting

• Support the RSM in preparing monthly, quarterly and annual sales plans and forecasts based on historical performance and market inputs.
• Monitor target achievement, stock position, distributor requirements and dispatch status to support effective business planning.
• Identify sales trends, gaps and potential risks and provide timely analytical inputs to support management decision-making.

Reporting & MIS

• Take end-to-end accountability for regional sales MIS, including daily, weekly and monthly sales reports, target vs. achievement and distributor-wise performance.
• Collect, validate and compile data covering primary sales, secondary sales, stock, dispatches, schemes, distributor performance and SKU-wise sales.
• Prepare management dashboards, presentations and business review reports, ensuring 100% accuracy and timely submission with minimum follow-up.

Customer Relationship Management

• Coordinate with Super Stockists, Distributors, Wholesalers, Retailers and key channel partners to collect business information and resolve operational issues.
• Maintain accurate distributor and customer information in the CRM/Sales Portal and ensure timely updating of relevant sales activities.
• Support the RSM during distributor meetings and regional market visits and ensure timely closure of agreed action points.

Key Skills & Competencies

• Strong FMCG sales operations experience with excellent understanding of regional sales, distributor management, primary/secondary sales, trade schemes and market execution.
• Strong MS Excel, MIS, CRM, data analysis and management reporting skills, with the ability to prepare dashboards and business review presentations.
• Strong ownership, accountability, stakeholder management, communication, follow-up and problem-solving skills, with the maturity to work independently with RSMs and Senior Management.

What Success Looks Like

• 100% accurate and timely regional sales MIS, target tracking, CRM updates and management reports with minimum follow-up.
• Regional sales activities including distributor coordination, dispatches, schemes, expenses, sales data and reporting are effectively monitored and closed within defined timelines.
• Acts as a trusted senior-level business support partner to the RSM and Business Head, proactively identifying gaps, providing actionable insights and driving execution and closure.

Qualifications & Certifications

• Bachelors Degree in Business Administration, Commerce, Marketing or a related field.
• MBA in Sales/Marketing or equivalent qualification will be preferred.
• 15+ years of FMCG / Consumer Goods / Food / Beverages sales operations experience, preferably with strong exposure to RSM/Regional Sales Management, distributor-driven business and regional sales operations.

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time
• Paid time off

Work Location: In person