Research Manager - Qualitative Research

MarketVistas Consumer Insights; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

MarketVistas Consumer Insights Private Limited in Mumbai invites a dedicated qualitative researcher to lead end-to-end studies, from planning through delivery, and to work closely with clients to translate insights into actionable recommendations.

You will conduct interviews, moderate focus groups, and analyze data, while contributing to proposals and managing multiple projects as the primary client contact.

Qualifications

• Strong understanding of qualitative research methodologies and techniques.
• Experience in conducting in-depth interviews and moderating focus groups.
• Open to using new AI tools for analysis and conducting interviews.
• Excellent communication and presentation skills.
• Ability to work effectively in a team and collaborate with cross-functional stakeholders.
• Attention to detail and strong organizational skills.
• Bachelor's degree in Market Research, Psychology, Sociology, Anthropology, or related field.
• Master's degree in Business, Market Research, Psychology, Sociology, or Anthropology.
• 3 to 5 years of prior experience in market research or consumer insights.

Responsibilities

• Conduct qualitative research studies from planning to delivery.
• Manage projects end-to-end and liaise with clients to gather insights.
• Plan and execute qualitative methodologies, conduct interviews, moderate focus groups, and analyze data.
• Contribute to proposal writing and handle multiple projects simultaneously as the client contact.

Skills

Qualitative research

In-depth interviews

Focus groups

Communication

Presentation

Team collaboration

Attention to detail

Organizational skills

Education

Bachelor's degree (Market Research/related field)

Master's degree (Business/Market Research/Psychology/Sociology/Anthropology)

Tools

AI tools for analysis

Job description

MarketVistas Consumer Insights Private Limited is a custom market research organization in India offering both quantitative and qualitative research. Our goal is to be a trusted partner for our clients by understanding their issues, providing solutions, and delivering actionable findings. We follow rigorous processes, deliver on committed timelines, and ensure comprehensive and consistent quality. Through our private online community, we offer a unique platform for qualitative and quantitative research. We have fieldwork operations across India as well as trusted partners in other countries for international projects.

Role Description

This is a full-time on-site role located at our Mumbai office

• You will be responsible for conducting qualitative research studies, managing projects from start to finish, and working closely with clients to gather insights and deliver actionable findings. You will be involved in planning and executing qualitative research methodologies, conducting interviews, moderating focus groups, and analyzing data. Your role will contribute to the overall success of market research projects and help clients make informed business decisions
• You will be involved in proposal writing and be responsible for multiple projects at one time and be the key contact person with the client

Qualifications

• Strong understanding of qualitative research methodologies and techniques
• Experience in conducting in-depth interviews and moderating focus groups
• Open to using new AI tools for analysis, conducting interviews
• Excellent communication and presentation skills
• Ability to work effectively in a team and collaborate with cross-functional stakeholders
• Attention to detail and strong organizational skills
• Bachelor's degree in a related field (e.g., Market Research, Psychology, Sociology, Anthropology, History)
• Master's degree in Business, Market Research, Psychology, Sociology, Anthropology
• Prior experience in market research or consumer insights is a must - 3 to 5 years