Senior Research Executive

NIQ for Digital Commerce; India; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a candidate in India for a Quantitative Consumer Insights role focused on managing client projects across Automotive, BFSI, Tech, and Consumer Durables with a strong emphasis on data-driven reporting and actionable insights.

You will lead questionnaire design, analysis, and reporting, coordinating with internal teams, and contributing to proposals and costing. Travel across India for fieldwork is required in a hybrid setup.

Qualifications

• MBA in Marketing / Master in any other relevant faculty from a Premium Institute
• 2+ years’ experience in Quantitative Consumer Insights role
• Hands-on knowledge of MS Office (Word, PowerPoint and Excel) & CoPilot/ChatGPT or similar AI tools
• Knowledge of statistics and multivariate analysis is an added advantage

Responsibilities

• Manage clients and projects in market research across sectors
• Oversee quantitative studies from design to report writing
• Manage end-to-end client relationships and exceed expectations
• Coordinate multiple projects, troubleshoot challenges, and escalate when needed
• Assist in proposal development, costing, and methodological design
• Design questionnaires and screeners to meet client objectives
• Synthesize findings into actionable insights and recommendations
• Present analyses and reports in PowerPoint to clients
• Provide in-office research support and quality checks on reports

Skills

Quantitative MR

Proactive

Interpersonal skills

Influencing skills

Consumer insight passion

Education

MBA in Marketing / Master in a relevant field from a premium institute

Tools

MS Office (Word, PowerPoint, Excel)

CoPilot/ChatGPT

Job description

Job Description:

Job Description

Responsibilities

• Managing clients and their respective projects custom research team in matters of market research based on experience in the non-FMCG industry particularly, Automotive, BFSI, Tech. & Consumer Durables, Media etc.
• Reporting to a project lead, you will be responsible for the successful execution of customized quantitative studies, including project costing, questionnairedesign, project management and execution, analysis and report writing.

Client Management

• Managing clients and their respective projects end to end, including making actionable recommendations to support key business objectives
• Consistently exceeding client expectations from project inception through completion

Project Management

• Successfully manage multiple projects simultaneously, all in different design/analysis stages
• Proactively anticipating, troubleshooting, overcoming,and/or escalating challenges to your project lead in a timely manner
• Coordinating project task activities between your project team and internal support/operations team(s)
• Consulting (Questionnaire Design, Analysis, Reporting & Writing)
• Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
• Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives
• Synthesis and communication of both primary and secondary research findings into actionable insights according to the client’s objectives
• Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
• Provide "in office" research, administrative and operational support to senior staff
• Be directly accountablefor work conducted for their nominated clients in terms of analyses, charting,etcand perform quality checks on all reports for alignment to request accuracy and correctness

A little bit about you

• Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
• Proactive
• Strong interpersonal skills
• Very Good Influencing & Persuading Skills
• Passion for understanding consumers, brands, and market trends.

Qualifications

• MBA in Marketing / Master in any other relevant faculty from a Premium Institute
• 2+ years’ experience in Quantitative Consumer Insights roleli>
• Hands on knowledge of MS Office (Word, PowerPoint and Excel)& CoPilot/ChatGPT other chat AI tools
• Knowledge of statistics and multivariate analysiswill be added advantage

Location

• Hybrid work model. The role involves travel across India for fieldwork, and client/project execution activities as needed.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion

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