Market Research Executive

NielsenIQ; Bengaluru; Hybrid; INR 350.000 - 550.000; Vollzeit

Benefits dieser Stelle

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Zusammenfassung

NIQ is seeking a Research Executive to support client engagements across automotive, BFSI, tech, and consumer durables with quantitative research methods. You will design surveys, manage projects, and deliver reports that drive business decisions.

You will work with cross-functional teams, travel across India as needed, and contribute to proposals and costing. MBA in Marketing and 0.6–2.5 years in consumer insights are preferred.

Qualifikationen

• Experience in Primary Quantitative Market Research with practical knowledge of research methodologies.
• Proactive
• Strong interpersonal skills
• Very good influencing & persuading skills
• Passion for understanding consumers, brands, and market trends.

Aufgaben

• Manage clients and their projects end to end, delivering actionable recommendations.
• Lead multiple projects across different design/analysis stages and coordinate with internal support teams.
• Design questionnaires, screeners, and interview guides to meet client objectives.
• Synthesize primary and secondary research findings into actionable insights and create PowerPoint reports.
• Provide in-office research support to senior staff and perform quality checks on reports.

Kenntnisse

Quantitative research

Proactive

Interpersonal skills

Influencing & persuading

Consumer insights

Ausbildung

MBA in Marketing

Tools

MS Office (Word, PowerPoint, Excel)

CoPilot/ChatGPT

Jobbeschreibung

Research Executive Job Description Responsibilities

Managing clients and their respective projects custom research team in matters of market research based on experience in the non-FMCG industry particularly, Automotive, BFSI, Tech. & Consumer Durables, Media etc. Reporting to a project lead, you will be responsible for the successful execution of customized quantitative studies, including project costing, questionnaire design, project management and execution, analysis and report writing.

Client Management Managing clients and their respective projects end to end, including making actionable recommendations to support key business objectives Consistently exceeding client expectations from project inception through completion.

Project Management Successfully manage multiple projects simultaneously, all in different design/analysis stages Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner Coordinating project task activities between your project team and internal support/operations team(s) Consulting (Questionnaire Design, Analysis, Reporting & Writing) Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.

Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives

Synthesis and communication of both primary and secondary research findings into actionable insights according to the client's objectives

Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable. Provide "in office" research, administrative and operational support to senior staff Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request accuracy and correctness.

A little bit about you

• Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
• Proactive
• Strong interpersonal skills
• Very Good Influencing & Persuading Skills
• Passion for understanding consumers, brands, and market trends.

Qualifications

• MBA in Marketing / Master in any other relevant faculty from a Premium Institute
• 0.6 to 2.5 years' experience in Quantitative Consumer Insights role
• Hands on knowledge of MS Office (Word, PowerPoint and Excel) & CoPilot/ChatGPT other chat AI tools
• Knowledge of statistics and multivariate analysis will be added advantage

Location

Hybrid work model (Delhi NCR/ Bangalore), depending on project requirements. The role involves travel across India for fieldwork, and client/project execution activities as needed.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience Level Executive Level