Senior Promo Writer

SoulSensei; Mumbai; Sur place; INR 700 000 - 1 000 000; Plein temps

Résumé du poste

SoulSensei in Mumbai is seeking a Senior Promo Writer to shape promotional storytelling for workshops, guides, personal sessions and community experiences. You will translate experiences into campaign narratives, video scripts, hooks and launch communications that grab attention and drive action.

This high-ownership role requires creativity, audience insight, and the ability to work end-to-end with marketing, editors and designers, while staying true to the SoulSensei voice.

Qualifications

• 3–5 years of experience in promo writing, copywriting, scriptwriting, advertising, creative writing, brand communication, content strategy or campaign development.
• Exceptional English writing skills with the ability to simplify complex ideas into clear and compelling narratives.
• Hindi writing ability will be an added advantage.
• Experience creating content for TV, OTT, radio, advertising, digital-first platforms or short-form video formats.
• Strong understanding of what creates curiosity, holds attention and drives audiences to take action.
• The ability to study creative performance data and translate insights into stronger scripts.
• Strong conceptual thinking with the ability to independently develop and present creative directions.
• The ability to collaborate effectively with cross-functional creative, marketing and business teams.
• High ownership, attention to detail and the ability to manage multiple campaigns without constant follow-ups.
• A genuine interest in spirituality, mindfulness, wellness or conscious living.

Responsabilités

• Lead the development of campaign concepts and promotional narratives for workshops, personal sessions, launches and special initiatives.
• Write compelling scripts for short-form performance marketing videos, digital campaigns, launch assets and community communication.
• Develop clear messaging frameworks and creative directions for major campaigns.
• Conduct in-depth research using session recordings, landing pages, topic research and audience insights.
• Collaborate with guide and partner managers to understand each guide, session and offering in depth.
• Translate spiritual, mindfulness and wellness topics into communication that is engaging, accessible and relatable.
• Write strong, standalone hooks that immediately capture attention and encourage the audience to continue watching.
• Study top-performing creatives and campaign data to identify patterns and apply those insights to future scripts.
• Take end-to-end ownership of promotional communication, from the initial concept and scripting to final delivery.
• Collaborate closely with marketing and business teams, video editors and designers to bring campaign ideas to life.
• Maintain consistency in SoulSensei’s messaging, tone and brand voice across all audience-facing communication.
• Identify emerging content formats, storytelling approaches and audience interests to strengthen campaign effectiveness.
• Review creative outputs and provide clear feedback to maintain writing quality and campaign alignment.
• Contribute fresh creative ideas for launches, community engagement initiatives and new experiences.

Connaissances

Promo writing

Copywriting

Scriptwriting

Creative writing

Brand communication

Content strategy

Campaign development

English writing

Hindi writing

Description du poste

About Us: At SoulSensei, we are on a mission to transform lives by connecting individuals with trusted guides who provide clarity, inspiration, and purpose. Rooted in the belief that everyone deserves a fulfilling and meaningful life, we create a space for growth, empowerment, and personal transformation. By joining our team, you will become part of a journey that helps people discover their fullest potential.

Website & Instagram

Working Model: On-site

Working Days: Monday to Friday

Timings: 10:00 AM to 6:00 PM

Experience: 3 - 5 years

Budget: 7 to 10 LPA, depending on experience, portfolio and fit

About the Role: We are looking for a Senior Promo Writer who can shape the promotional storytelling behind SoulSensei’s workshops, guides, personal sessions and community experiences. Every experience on SoulSensei begins with a practice, a guide and a moment of clarity. Your role will be to identify what makes that experience meaningful and translate it into compelling campaign narratives, video scripts, hooks and launch communication that make the right person stop, pay attention and take action.

This is a high-ownership role for someone who combines strong creative instincts with an understanding of audience behaviour and performance insights. You will independently shape promotional communication from concept to execution while ensuring every piece of content remains authentic to the SoulSensei brand.

Key Responsibilities

• Lead the development of campaign concepts and promotional narratives for workshops, personal sessions, launches and special initiatives.
• Write compelling scripts for short-form performance marketing videos, digital campaigns, launch assets and community communication.
• Develop clear messaging frameworks and creative directions for major campaigns.
• Conduct in-depth research using session recordings, landing pages, topic research and audience insights.
• Collaborate with guide and partner managers to understand each guide, session and offering in depth.
• Translate spiritual, mindfulness and wellness topics into communication that is engaging, accessible and relatable.
• Write strong, standalone hooks that immediately capture attention and encourage the audience to continue watching.
• Study top-performing creatives and campaign data to identify patterns and apply those insights to future scripts.
• Take end-to-end ownership of promotional communication, from the initial concept and scripting to final delivery.
• Collaborate closely with marketing and business teams, video editors and designers to bring campaign ideas to life.
• Maintain consistency in SoulSensei’s messaging, tone and brand voice across all audience-facing communication.
• Identify emerging content formats, storytelling approaches and audience interests to strengthen campaign effectiveness.
• Review creative outputs and provide clear feedback to maintain writing quality and campaign alignment.
• Contribute fresh creative ideas for launches, community engagement initiatives and new experiences.

What We’re Looking For

• 3 - 5 years of experience in promo writing, copywriting, scriptwriting, advertising, creative writing, brand communication, content strategy or campaign development.
• Exceptional English writing skills with the ability to simplify complex ideas into clear and compelling narratives.
• Hindi writing ability will be an added advantage.
• Experience creating content for TV, OTT, radio, advertising, digital-first platforms or short-form video formats.
• A strong understanding of what creates curiosity, holds attention and drives audiences to take action.
• The ability to study creative performance data and translate insights into stronger scripts and campaigns.
• Strong conceptual thinking with the ability to independently develop and present creative directions.
• The ability to collaborate effectively with cross-functional creative, marketing and business teams.
• High ownership, attention to detail and the ability to manage multiple campaigns without constant follow-ups.
• A genuine interest in spirituality, mindfulness, wellness, personal growth or conscious living.

Why Join SoulSensei?

• Work alongside respected coaches, healers, meditation teachers and spiritual guides.
• Shape the communication behind experiences that support personal transformation and inner growth.
• Take ownership of high-impact campaigns and launches from idea to execution.
• Help shape the creative voice of a purpose-driven platform in the spirituality and wellness space.
• Contribute to meaningful work that helps people navigate life with greater clarity, awareness and fulfilment.