Senior Product Marketing Manager

Pine Labs; Bengaluru; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

Pine Labs, based in Bangalore, seeks a seasoned B2B marketer to lead brand and product marketing across international and banking platforms. The role demands crafting distinct positioning and multi-market messaging while engaging executive audiences and analysts.

You will oversee campaigns, manage agencies, and coordinate with global teams to drive enterprise adoption. Ideal candidates bring fintech/payments experience, proven ownership of messaging and GTM, and a track record of breaking from

Qualifications

• Seasoned B2B marketer with a proven track record in both brand and product marketing.
• Experience building and scaling positioning and GTM for multiple products or markets.
• Fintech/payments or banking tech background is preferred.

Responsibilities

• Own positioning, messaging, and GTM for International and Banks platforms.
• Build campaigns that resonate with bank and enterprise buyers while remaining credible.
• Develop executive visibility through speaking, media, and analyst engagement.
• Localize messaging across markets and manage PR, creative, digital, and ABM.
• Collaborate with global teams and manage agencies, budgets, and stakeholders.

Skills

B2B marketing

Brand marketing

Product marketing

GTM strategy

Agency management

Stakeholder management

Executive communication

Job description

Pine Labs is a leading fintech company building technology and financial solutions across payments, commerce and embedded finance for businesses and consumers across the Global South. With a strong presence across multiple markets, Pine Labs enables businesses with digital payments, financial services and commerce solutions, helping them grow and operate more efficiently.

Join us to be part of a fast-paced, innovative fintech environment with opportunities to work on high-impact business and finance initiatives.

The Role

B2B fintech marketing is boring by default. This role exists to make it not boring — sharp brand and product marketing that gets attention from bank and enterprise buyers without sounding like every other payments vendor. Based in Bangalore, working daily with teams across the Middle East, Africa, Singapore, and Malaysia.

What You Own

• Own positioning, messaging, and GTM for International and Banks platforms.
• Build brand and category-leadership campaigns that break from standard fintech B2B — while staying credible to bank/enterprise buyers.
• Build executive visibility: speaking, media, analyst engagement, thought leadership.
• Localize messaging across markets without diluting the core narrative; manage PR, creative, digital, ABM agencies.

What matters in this role

• A seasoned B2B marketer with a proven career across both brand and product marketing — real ownership of both, not light exposure to one.
• Has built and scaled positioning/GTM for more than one product or business line, ideally across multiple international markets.
• Fintech/payments/banking tech background preferred.
• Track record of unconventional B2B work that still landed with enterprise/bank buyers — with the scars and wins to show for it.
• Experience managing agencies, budgets, and senior stakeholders, including direct exposure to C-suite.
• Experience with global teams — Middle East, Africa, Singapore, Malaysia a strong plus.
• Strong writer; comfortable across CXO-level and broader industry audiences.
• Background as an agency strategic planner who later moved client-side into product/brand marketing

Success Looks Like

• Distinct positioning framework live across International and Banks.
• One campaign/launch that got attention beyond trade press.
• Increased leadership visibility across focus markets.
• Sales/partner teams actively using your enablement assets.

What we value in our people.

• You take the Shot: You decide fast and deliver right
• You are the CEO of what you do: You show ownership and make things happen.
• You own tomorrow: You build solutions for the merchants and do the right thing.
• You sign your work like an artist: You seek to learn and take pride in the work you do.
• You are the Sherpa: You take people along and act in the interest of Pine Labs.
• You care with tough love: You empower others and help people grow.