Senior PR Executive

Hermès; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading luxury brand is seeking a Senior PR Executive in Mumbai to cultivate strong media connections and engage with local opinion leaders. The role requires over six years of luxury PR experience and a deep understanding of the Indian market. Key responsibilities include organizing events, managing press relations, and tracking industry news to enhance brand visibility. This position offers a full-time engagement with opportunities for growth and influence within the luxury sphere.

Qualifications

• 6+ years of experience in luxury or lifestyle PR.
• Strong media and influencer relationships in India.
• Understanding of the Indian luxury landscape and beauty market.
• Passionate about storytelling.
• Good organizational and time management skills.
• Critical thinker and analytical problem solver.

Responsibilities

• Create a community of local opinion leaders.
• Enhance media connections for story ideas.
• Organize local events and product discoveries.
• Measure performance of PR initiatives.
• Liaise with the International Press Team.

Skills

Media and influencer relationships in India

Storytelling

Organizational skills

Analytical problem-solving

Attention to detail

Job description

Join to apply for the Senior PR Executive role at Hermès.

Responsibilities

• Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships.
• Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc).
• Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital.
• Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.
• Press inventory purchases twice a year in line with métiers strategy and local market trends.
• Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives.
• Liaise with the International Press Team for interviews, editorial content and press releases.
• Liaise with external and internal partners to create documentation for all Communications related expenses.

Press Management

• Supervise the agency in charge of Press tracking of all relevant media daily.
• In charge of ordering and distributing press editions, press kits and other relevant PR material.
• Answer local press requests as well as press queries from HQ.
• Track industry news and competition and share monthly updates with the Communications Director.

Press Showroom Management

• Responsible for organizing and maintaining press stock.
• Monitor and coordinate sourcing requests for editorial shoots with key titles.
• Maintain a tracking system of all sourcing requests (with Communications Co‑ordinator).
• Conduct routine press stock inventory.

Requirements & Qualifications

• 6+ years experience in luxury or lifestyle PR.
• Strong media and influencer relationships in India.
• Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermès reaches top positions in local rankings.
• Passionate about story telling.
• Good organizational and time management skills.
• Attention to detail.
• Critical thinker and analytical problem solver.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing, Public Relations, and Writing/Editing

Industries

• Retail Luxury Goods and Jewelry

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