Senior Performance Marketing Specialist

Codingal; Bengaluru; On-site; INR 1,600,000 - 2,600,000; Full time

Benefits offered by this job

Free lunch and dinner

Employer PF contribution

Medical insurance

Stock options

Job summary

Codingal is seeking an experienced Performance Marketing Specialist with deep hands-on Google Ads expertise to drive customer acquisition across India, the US, and international markets. You will own and scale campaigns, manage large monthly budgets, and optimize the entire acquisition funnel to deliver measurable outcomes.

The role requires strong technical knowledge, analytical thinking, and a growth mindset, with experience in B2C/D2C brands, preferably in-house.

Qualifications

• 5+ years of experience in performance marketing, with strong hands-on expertise in Google Ads.
• Proven experience managing and scaling high-budget Google Ads campaigns, ideally with monthly spends of 1 crore or more.
• Experience working with a B2C or D2C brand, preferably in an in-house marketing role.
• Strong understanding of Google Search campaigns, keyword strategy, bidding, Performance Max, conversion tracking, and campaign optimization.
• Experience driving measurable improvements in CAC, ROAS, conversion rates, and customer acquisition.
• A technical educational background, preferably B.E./B.Tech or a relevant technical degree.
• Strong analytical skills and proficiency in Excel/Google Sheets and marketing analytics tools.
• Ability to independently manage campaigns, interpret performance data, and translate insights into actionable growth strategies.
• A proactive, ownership-driven mindset with the ability to thrive in a fast-paced, evolving business environment.

Responsibilities

• Own the end-to-end execution, management, and optimization of Google Ads campaigns across Search, Performance Max, Display, Shopping, and YouTube, as relevant to business objectives.
• Plan, manage, and scale large monthly advertising budgets while maintaining a strong focus on ROI, CAC, ROAS, and lead quality.
• Develop and execute Google Search strategies targeting high-intent audiences across India, the US, and other international markets.
• Drive customer acquisition and lead generation by continuously testing keywords, bidding strategies, ad creatives, audience segments, and campaign structures.
• Monitor campaign performance, identify growth opportunities, and make data-backed decisions to improve conversions and reduce acquisition costs.
• Own campaign tracking, conversion measurement, and performance reporting using tools such as Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking.
• Collaborate with the web and business teams to optimize landing pages, improve conversion rates, and enhance the overall user acquisition funnel.
• Analyze search terms, competitor activity, audience behavior, and campaign insights to identify opportunities for growth.
• Work closely with the business development team to improve lead quality and drive MQL and SQL targets.
• Support cross-channel acquisition through Meta Ads and remarketing, as required.

Skills

Google Ads

Performance marketing

Campaign management

B2C/D2C brand

Analytics/Excel

Technical degree

Education

B.E./B.Tech or relevant technical degree

Tools

Google Analytics 4

Google Tag Manager

Job description

Performance Marketing Specialist Google Ads

Location: HSR Layout, Bangalore
Experience: 5+ years
Employment Type: Full-time
Company: Codingal

About Codingal

Codingal (www.codingal.com) is a global online AI and coding education platform for kids and teens in Grades 112. Our mission is to help students fall in love with AI and coding and become creators of the future—entrepreneurs, engineers, and scientists.

Students across 135+ countries learn coding, AI, and other subjects through our structured curriculum and expert teachers. We are building toward becoming one of the world's largest and most loved online learning platforms for children.

About the Role

We are looking for an experienced Performance Marketing Specialist with deep, hands-on expertise in Google Ads to drive customer acquisition and revenue growth across India, the US, and other international markets.

In this role, you will own and scale Google Ads campaigns, manage substantial advertising budgets, and optimize performance across the entire acquisition funnel. We are looking for someone who combines strong technical knowledge, analytical thinking, and a growth mindset to drive measurable business outcomes.

Experience working with B2C or D2C businesses, preferably in an in-house marketing team, will be highly valuable.

What You'll Do

• Own the end-to-end execution, management, and optimization of Google Ads campaigns across Search, Performance Max, Display, Shopping, and YouTube, as relevant to business objectives.
• Plan, manage, and scale large monthly advertising budgets while maintaining a strong focus on ROI, CAC, ROAS, and lead quality.
• Develop and execute Google Search strategies targeting high-intent audiences across India, the US, and other international markets.
• Drive customer acquisition and lead generation by continuously testing keywords, bidding strategies, ad creatives, audience segments, and campaign structures.
• Monitor campaign performance, identify growth opportunities, and make data-backed decisions to improve conversions and reduce acquisition costs.
• Own campaign tracking, conversion measurement, and performance reporting using tools such as Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking.
• Collaborate with the web and business teams to optimize landing pages, improve conversion rates, and enhance the overall user acquisition funnel.
• Analyze search terms, competitor activity, audience behavior, and campaign insights to identify opportunities for growth.
• Work closely with the business development team to improve lead quality and drive MQL and SQL targets.
• Support cross-channel acquisition through Meta Ads and remarketing, as required.

What We're Looking For

• 5+ years of experience in performance marketing, with strong hands-on expertise in Google Ads.
• Proven experience managing and scaling high-budget Google Ads campaigns, ideally with monthly spends of 1 crore or more.
• Experience working with a B2C or D2C brand, preferably in an in-house marketing role.
• Strong understanding of Google Search campaigns, keyword strategy, bidding, Performance Max, conversion tracking, and campaign optimization.
• Experience driving measurable improvements in CAC, ROAS, conversion rates, and customer acquisition.
• A technical educational background, preferably B.E./B.Tech or a relevant technical degree.
• Strong analytical skills and proficiency in Excel/Google Sheets and marketing analytics tools.
• Ability to independently manage campaigns, interpret performance data, and translate insights into actionable growth strategies.
• A proactive, ownership-driven mindset with the ability to thrive in a fast-paced, evolving business environment.

Good to Have

• Experience scaling paid acquisition for global B2C, D2C, e-commerce, or consumer-focused businesses.
• Experience managing campaigns across multiple geographies, especially the US.
• Familiarity with Meta Ads, remarketing, and marketing automation/CRM tools such as LeadSquared, HubSpot, or Salesforce.
• Prior experience working in an agency environment, provided you also have substantial hands-on, in-house brand experience.

What's in It for You?

• Work closely with the founders and leadership team on high-impact growth initiatives.
• Own and scale paid acquisition across priority international markets.
• Take on significant responsibility with opportunities to learn, grow, and make a measurable business impact.
• Competitive compensation with performance-based incentives and stock options.

Perks:

• Free lunch and dinner
• Employer PF contribution
• Medical insurance
• Stock options

Work Arrangement: This is a full-time, in-office role based in HSR Layout, Bangalore. Remote work is not available.

Join Codingal and help inspire children around the world to become creators of the future through coding and AI.