Senior Performance Marketer

Digital Mojo

Hyderabad

On-site

INR 1,200,000 - 2,500,000

Full time

2 days ago

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Job summary

Digital Mojo, a Hyderabad-based digital marketing agency, seeks a Senior Performance Marketer with 4-6 years of hands-on agency experience managing Google Ads and Meta Ads campaigns across multiple industries and budgets.

You will own campaign outcomes, optimize for lead quality and ROAS, mentor juniors, and present performance insights to clients. This is a hands-on, strategic role focused on driving measurable results.

Qualifications

4-6 years of hands-on performance marketing in an agency.
Expert-level knowledge of Google Ads (Search, Display, Performance Max, YouTube).
Expert-level knowledge of Meta Ads (Feed, Reels, Stories, Lead Gen).
Strong understanding of CPL, ROAS, CTR, CPC, conversions tracking, and funnel optimization.
Experience managing campaigns across multiple industries and large monthly budgets.
Proficiency in GA4, GTM, Meta Pixel, and Meta Ads Manager.
Strong analytical thinking with data-driven insights.
Good English for client-facing reporting and calls.
Experience with AI tools for campaign support (Claude, ChatGPT, Gemini, Perplexity).

Responsibilities

Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across client accounts.
Run campaigns across Search, Display, Performance Max, YouTube, Demand Gen, Reel/Stories formats.
Own campaign architecture including structure, targeting, bidding, ad copy, and budget.
Develop strategies aligned with client goals, not just platform defaults.
Conduct deep keyword research, audience building, and market sizing.
Recommend budget splits based on funnel stage and client objective.
Mentor junior marketers and contribute to campaign strategy.
Maintain client communications on performance and reporting.

Skills

Analytical thinking

Client-facing reporting

Strategy development

Mentorship

Team collaboration

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Meta Pixel

Conversions tracking

Job description

Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad. Since 2016, we have been helping brands scale through performance-focused digital strategies, lead generation, branding, and high-impact marketing campaigns.

Role Description

We are looking for a Senior Performance Marketer with 4-6 years of hands-on agency experience managing Google Ads and Meta Ads campaigns across multiple industries and budget scales.

This is not a role for someone who sets up campaigns and waits for results. The Senior Performance Marketer is expected to own campaign outcomes, drive lead quality, manage budgets strategically, and bring proactive optimization thinking to every account they handle. You will work closely with the Pod Manager and Account Managers and will be the performance authority within the pod.

At this level, you are expected to mentor junior performance marketers, contribute to campaign strategy, and have direct conversations with clients on performance when needed.

What This Role Is Not

Not someone who only executes what is briefed without questioning the strategy
Not someone who reports numbers without explaining what they mean and what to do next
Not a junior marketer with more years of experience
Not someone who needs to be told when to optimize

Key Responsibilities

Campaign Strategy and Execution

Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts
Run campaigns across Search, Display, Performance Max, YouTube, Demand Gen, Meta Feed, Reels, and Stories
Own campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocation
Develop campaign strategies aligned with client business goals and not just platform defaults
Conduct deep keyword research, audience building, competitor analysis, and market sizing before going live
Recommend campaign types and budget splits based on funnel stage and client objective

Performance Ownership and Optimization

Budget and Spend Management

Reporting and Client Communication

Lead Generation and Funnel Strategy

Tools, Tracking, and Tech

Mentorship and Team Contribution

Key KPIs

CPL and ROAS across assigned accounts
Lead Quality Score
Month-on-Month Campaign Performance Improvement
Report Accuracy and Submission Timeliness
Client Satisfaction on Performance
Conversion Tracking Accuracy
Optimization Frequency and Impact

Required Skills and Qualifications

4-6 years of hands-on performance marketing experience in a digital marketing agency
Expert-level knowledge of Google Ads including Search, Display, Performance Max, and YouTube
Expert-level knowledge of Meta Ads including Feed, Reels, Stories, and Lead Gen campaigns
Strong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel optimization
Experience managing campaigns across multiple industries and monthly budgets at scale
Proficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads Manager
Strong analytical thinking with the ability to derive actionable insights from data
Good English communication skills for client-facing reporting and calls
Experience with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for campaign support
Google Ads certification and Meta Blueprint certification preferred

Preferred Candidate Profile

Agency experience is mandatory
Has independently managed monthly budgets of 5 lakhs and above
Has run campaigns across real estate, education, healthcare, or other high-CPL industries
Can own a campaign from brief to results with minimal supervision
The character in sitcom is Joey
Brings strategy to the table and does not just execute instructions
Has mentored or reviewed the work of at least one junior team member

Reporting Structure