Senior Officer, Branch Relationship Manager, Current Account, Consumer Banking Group

DBS Bank Ltd; Tiruppur; On-site; INR 900,000 - 1,300,000; Full time

Job summary

DBS Bank Ltd. in Udumalpet is seeking a Branch Relationship Manager (Current Account) to acquire and manage affluent clients, grow current account volume, and deepen client relationships through cross-sell of DBS products and services.

The role emphasizes strong local market knowledge, relationship management and a focus on digital banking adoption, while ensuring compliance and superior customer service.

Qualifications

• Minimum 2 years of banking experience in a reputed bank.
• Strong knowledge of Current Accounts, Transaction Banking, Cash Management and related products.
• Excellent relationship management, sales and networking skills.
• Good local market knowledge and competitive awareness.
• AMFI, IRDAI, FEDAI and BCSBI certifications are an added advantage.

Responsibilities

• Own and drive NTB Current Account acquisition by sourcing and onboarding high-quality clients within the branch catchment area.
• Promote Corporate Internet Banking, Mobile Banking approvals, Cash Management Services, Bulk Payments, POS/Android POS, QR & Soundbox solutions.
• Increase product penetration through Debit Cards, Transaction Banking and Wealth & Premium Savings propositions.
• Build and execute a strong acquisition pipeline via self-sourcing, referrals, branch walk-ins, and community networking.
• Deepen relationships to improve wallet share, retention and balance growth.
• Drive activation of digital channels including Internet Banking, Mobile Banking and Online Mutual Funds.
• Ensure compliance with policies, regulatory requirements and KYC on onboarding.
• Deliver excellent customer service while maintaining DBS service standards and efficient operations.

Skills

Customer Acquisition

Relationship Mgmt

Sales & BD

Current Accounts

Liability Products

Digital Banking

Compliance & Risk

Customer Service

Education

Certifications: AMFI, IRDAI, FEDAI, BCSBI

Job description

Role Summary

The Branch Relationship Manager (Current Account) is responsible for acquiring and managing Emerging Affluent and Affluent customers, driving Current Account growth, deepening customer relationships, and maximizing product penetration through cross-sell and up-sell of DBS products and services. The role offers significant opportunities for career growth and business impact.

Key Requirements

• Own and drive New-to-Bank (NTB) Current Account acquisition by consistently sourcing and onboarding high-quality clients within the branch catchment area, with a strong focus on affluent customer segments.
• Promote and drive adoption of Corporate Internet Banking, Mobile Banking approvals, Cash Management Services, Bulk Payment Solutions, POS/Android POS, QR & Soundbox solutions, Sweep-in/Sweep-out and Fixed Float Deposit structures.
• Increase product penetration through Debit Cards, Collection Solutions, Transaction Banking products, and Wealth & Premium Savings propositions for promoters and family banking relationships.
• Build and execute a strong acquisition pipeline through self-sourcing, referrals, branch walk-ins, local area prospecting, corporate engagement activities, and community networking.
• Deepen relationships with existing customers to improve wallet share, customer retention, and balance growth.
• Drive activation and utilization of digital channels including Internet Banking, Mobile Banking, Online Mutual Funds, Debit Cards, and other e-channel solutions.
• Enhance Savings Book growth and acquire new-to-product customers to improve portfolio profitability and coverage.
• Ensure compliance with internal policies, regulatory requirements, risk management guidelines, and customer due diligence processes during onboarding.
• Deliver exceptional customer service while maintaining DBS service standards and ensuring efficient operational workflows, including doorstep banking services.

Candidate Profile

• Minimum 2 years of experience in a reputed bank with strong knowledge of banking products and services.
• Good understanding of Current Accounts, Transaction Banking, Cash Management, Liability Products, and Cross-Sell Opportunities.
• Strong local market knowledge and awareness of competition trends.
• Excellent relationship management, communication, sales, and networking skills.
• Ability to identify business opportunities and build long-term customer relationships.
• AMFI, IRDAI, FEDAI certifications and BCSBI certification will be an added advantage.

Preferred Skills & Competencies

• Customer Acquisition
• Relationship Management
• Sales & Business Development
• Current Account & Liability Products
• Digital Banking Solutions
• Compliance & Risk Management
• Customer Service Excellence

Location

Udumalpet

Job

Relationship Management

Schedule

Regular

Employee Status

Full time