Senior Analyst - Social listening & Consumer Insights

AB InBev GCC India; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

AB InBev GCC India seeks a Senior Analyst for Social Listening & Consumer Insights to design, execute, and deliver custom reports that guide strategic decisions. You will work with stakeholders to gather needs, translate them into platform queries, and synthesize unstructured social data into concise narratives in multiple languages.

The role requires independence, strong problem-solving, and collaboration with Marketing Insights, Marketing, and Brand teams to drive insights across campaigns and

Qualifications

• 2 - 4 years of experience in social listening, consumer insights or social media marketing roles.
• Proven experience with social listening and analytics platforms such as Brandwatch, Sprinklr, Cision, Emplifi, or equivalent tools.
• Experience in Consumer Insights tools such as GWI, CreatorIQ, MeltWater or equivalent tools.
• Strong understanding of social media platforms and ecosystems, including Facebook, Instagram, X (formerly Twitter), YouTube, blogs, forums, and emerging channels.
• Demonstrated analytical skills with experience in data gathering, interpretation, and the development of actionable, insight-driven recommendations.
• Experience building Boolean queries and refining search logic for accuracy and relevance.
• Basic understanding of sentiment analysis and natural language processing.
• Ability to identify emerging trends within the beverage industry and broader social media landscape; culturally aware and informed on global digital conversations.
• Skilled at distilling complex datasets into clear, concise, and business-relevant insights.
• Strong multitasking and time management abilities with a consistent track record of delivering high-quality outputs under tight deadlines.
• Naturally curious and detail-oriented, with a deep interest in uncovering the "why" behind social trends and behavioral shifts.
• Self-starter with a strong sense of ownership, accountability, and a proactive approach to problem-solving.
• Excellent communication and presentation skills, with the ability to confidently present findings and recommendations to stakeholders.
• Ability to work both independently and collaboratively in a cross-functional, fast-paced environment.

Responsibilities

• Consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned to business objectives across standard, ad-adhoc, and industry reports.
• Design and implement social listening setups, including query parameters, keyword configurations, and dashboard creation across approved tools.
• Pull, interpret, and analyze data from social listening platforms to assess volume, sentiment, conversation drivers, influencer activity, and emerging trends.
• Collaborate with cross-functional teams - including Marketing Insights, Marketing, and Brand teams - to integrate social media insights into broader research initiatives and campaigns.
• Champion a holistic, consumer-centric view - connecting the dots between what consumers say, how they engage, and what influences their perceptions and behaviors.
• Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making.
• Create and edit reporting deliverables in PowerPoint, Excel, and newsletter formats that effectively transform social data into actionable narratives.
• Visualize findings through charts, tables, and infographics to clearly communicate insights to diverse stakeholder groups.
• Maintain a recurring and ad-adhoc reporting calendar, ensuring timely and accurate delivery of outputs.
• Demonstrate high attention to detail and data accuracy in all reports, with strong written communication and data storytelling skills.
• Proactively refine and optimize social listening queries to ensure data relevance, minimize noise, and enhance the quality of insights.
• Monitor and share industry best practices and case studies to support capability building within the insights function.
• Adhere to global social listening collaboration protocols, ensuring alignment with enterprise standards and processes.
• Apply a blend of technical proficiency, business acumen, and interpersonal skills to interpret data and influence key stakeholders.
• Manage multiple projects simultaneously while maintaining high quality and consistency across deliverables.
• Contribute to identifying earned consumer engagement patterns, as well as analyzing campaign-related performance across platforms.

Job description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with teammates, resources, and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Do You Dream Big?

We Need You.

Job Title: Senior Analyst - Social listening & Consumer Insights

Reporting to: Manager - Digital Marketing

1. PURPOSE OF ROLE:

We are seeking a skilled and analytical Social Listening Analyst to design, execute, and deliver custom social listening reports that inform strategic decision-making across the organization. The role involves engaging with stakeholders to gather business requirements and translating them into structured, platform-specific queries that monitor social conversations around internal brands, competitors, products, marketing campaigns, and key events.

The Analyst will be responsible for conducting in-depth analysis of unstructured social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise, insight-driven narratives. The ability to differentiate meaningful signals from noise and communicate insights in a business-relevant context is critical.

This role requires a high degree of independence, as assignments may lack predefined templates or processes. The ideal candidate will demonstrate strong problem-solving capabilities, comfort with ambiguity, and the ability to manage cross-functional collaboration effectively. Additionally, the role includes working with multilingual content, requiring the Analyst to derive culturally contextualized insights from non-English sources.

2. KEY TASKS AND ACCOUNTABILITIES:

• Consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned to business objectives across standard, ad-adhoc, and industry reports.
• Design and implement social listening setups, including query parameters, keyword configurations, and dashboard creation across approved tools.
• Pull, interpret, and analyze data from social listening platforms to assess volume, sentiment, conversation drivers, influencer activity, and emerging trends.
• Collaborate with cross-functional teams - including Marketing Insights, Marketing, and Brand teams - to integrate social media insights into broader research initiatives and campaigns.
• Champion a holistic, consumer-centric view - connecting the dots between what consumers say, how they engage, and what influences their perceptions and behaviors.
• Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making.
• Create and edit reporting deliverables in PowerPoint, Excel, and newsletter formats that effectively transform social data into actionable narratives.
• Visualize findings through charts, tables, and infographics to clearly communicate insights to diverse stakeholder groups.
• Maintain a recurring and ad-adhoc reporting calendar, ensuring timely and accurate delivery of outputs.
• Demonstrate high attention to detail and data accuracy in all reports, with strong written communication and data storytelling skills.
• Proactively refine and optimize social listening queries to ensure data relevance, minimize noise, and enhance the quality of insights.
• Monitor and share industry best practices and case studies to support capability building within the insights function.
• Adhere to global social listening collaboration protocols, ensuring alignment with enterprise standards and processes.
• Apply a blend of technical proficiency, business acumen, and interpersonal skills to interpret data and influence key stakeholders.
• Manage multiple projects simultaneously while maintaining high quality and consistency across deliverables.
• Contribute to identifying earned consumer engagement patterns, as well as analyzing campaign-related performance across platforms.

3. QUALIFICATIONS, EXPERIENCE & SKILLS:

• 2 - 4 years of experience in social listening, consumer insights or social media marketing roles.
• Proven experience with social listening and analytics platforms such as Brandwatch, Sprinklr, Cision, Emplifi, or equivalent tools.
• Experience in Consumer Insights tools such as GWI, CreatorIQ, MeltWater or equivalent tools.
• Strong understanding of social media platforms and ecosystems, including Facebook, Instagram, X (formerly Twitter), YouTube, blogs, forums, and emerging channels.
• Demonstrated analytical skills with experience in data gathering, interpretation, and the development of actionable, insight-driven recommendations.
• Experience building Boolean queries and refining search logic for accuracy and relevance.
• Basic understanding of sentiment analysis and natural language processing.
• Ability to identify emerging trends within the beverage industry and broader social media landscape; culturally aware and informed on global digital conversations.
• Skilled at distilling complex datasets into clear, concise, and business-relevant insights.
• Strong multitasking and time management abilities with a consistent track record of delivering high-quality outputs under tight deadlines.
• Naturally curious and detail-oriented, with a deep interest in uncovering the "why" behind social trends and behavioral shifts.
• Self-starter with a strong sense of ownership, accountability, and a proactive approach to problem-solving.
• Excellent communication and presentation skills, with the ability to confidently present findings and recommendations to stakeholders.
• Ability to work both independently and collaboratively in a cross-functional, fast-paced environment.

Mandatory Skills: Digital Marketing, Social Listening, Expertise in PPT and Advanced Excel

Preferred Skills: Power BI, Stakeholder Management

And above all of this, an undying love for beer!

We dream big to create future with more cheers.