Senior Media Manager

Anheuser Busch InBev; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Anheuser Busch InBev in Bengaluru seeks a Senior Media Manager to lead media strategy, planning, and execution across traditional and digital channels. You will manage budgets, optimize media buys, and collaborate with agencies to deliver ROI-driven campaigns that comply with alcohol advertising rules.

The role requires 6–8+ years in media with strong analytics, stakeholder management, and a track record of driving brand visibility in fast-paced markets.

Qualifications

• 6–8+ years in media planning, buying, and strategy, preferably in FMCG or alcohol sectors.
• Strong knowledge of traditional and digital media across TV, radio, print, online, and OTT.
• Proven ability to manage media budgets and improve ROI.
• Hands-on with Google Ads, Facebook Ads, and other digital ad tools.
• Analytical thinker who converts data into actionable insights.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute media strategies and plans to meet brand KPIs while considering alcohol advertising rules.
• Identify target audiences and select channels to maximize reach and engagement.
• Collaborate with brand teams and agencies to align media with launches and promotions.
• Link strategies to ROI and track campaign performance against KPIs.
• Manage budgets, optimize allocations, and provide spend analyses and reports.
• Oversee campaign execution and optimize buys in real time.
• Ensure compliance with alcohol advertising regulations and brand guidelines.
• Liaise with global teams to align with global guidelines and local market realities.

Skills

Media planning

Budget management

Data analytics

Digital advertising

Campaign optimization

Stakeholder management

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Facebook Ads

Media buying platforms

Analytics tools

Job description

Job Overview

We are seeking a highly skilled and motivated Senior Media Manager to join our marketing team. The Senior Media Manager will play a crucial role in developing and executing media strategies that enhance brand visibility, drive consumer engagement, link media to business and contribute to the overall growth of the company. You will be responsible for managing all media channels, optimizing media budgets, keep in mind the mandatories of Alco Bev advertising and collaborating with creative & media agency to deliver impactful campaigns across traditional and digital platforms to drive ROI.

Key Responsibilities

1. Media Planning & Strategy

• Develop and implement effective media strategies and plans to meet brand objectives and KPIs, keeping in mind the Alco Bev restrictions.
• Identify target audiences and select appropriate media channels (TV, radio, print, digital, social media, OOH, OTT platforms, etc.) to maximize reach and engagement.
• Collaborate with the brand and marketing teams along with the agency to align media strategies with product launches, events, and promotions.
• Link all strategies to ROI & track all campaigns to achieve the aligned KPIs.

2. Campaign & Budget Management

• Manage media budgets, ensuring optimal allocation across channels to maximize ROI.
• Monitor media spend and make data‑driven adjustments to improve campaign performance and cost‑efficiency.
• Provide regular reports on media performance, spend analysis, and campaign results.

3. Campaign Execution & Optimization

• Oversee the execution of media campaigns, ensuring all media assets are delivered on time and in line with creative requirements.
• Continuously monitor live campaigns and optimize media buys in real time to ensure maximum effectiveness.
• Work closely with external media agencies and vendors to ensure seamless media executions.

4. Market Research & Competitor Analysis

• Conduct regular market research and competitor analysis to stay ahead of trends and industry shifts in the Alco Bev space.
• Analyze consumer behaviour, media consumption patterns, and emerging media trends to inform media strategy.
• Provide insights and recommendations based on consumer trends, media consumption, and competitive landscape.

5. Reporting & Analytics

• Prepare detailed media reports, presenting insights on reach, engagement, impressions, and ROI.
• Collaborate with data analytics teams to measure the effectiveness of media campaigns and ensure continuous improvement.
• Analyze campaign results and present actionable insights to key stakeholders.

6. Compliance & Brand Guidelines

• Ensure all media plans and executions are compliant with relevant alcohol advertising regulations and guidelines.
• Maintain brand consistency across all media channels while upholding the company’s standards and values.

7. Global Guidance

• Liaison with the global teams to ensure the strategies are in line with global guidelines.
• Toolkits for India specific plans keeping global guidelines as a base & aligning the global team on the realities in the markets.

Key Requirements

• Bachelor’s degree in marketing, Advertising, Communications, or a related field.
• 6-8+ years of experience in media planning, buying, and strategy, preferably in the FMCG, Alcoholic Beverage, or related industries.
• Strong knowledge of traditional and digital media platforms (TV, radio, print, social media, search, etc.).
• Proven ability to manage media budgets and optimize campaign performance for maximum ROI.
• Hands‑on experience with media buying tools, digital ad platforms (Google Ads, Facebook Ads, etc.), and social media management tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and presentation skills to effectively collaborate with cross‑functional teams and external agencies.
• In‑depth understanding of the alcohol beverage industry and its regulatory environment is a plus.
• Ability to thrive in a fast‑paced, dynamic environment while managing multiple projects simultaneously.