Senior Marketing Manager - Mortgages & Loans

Kotak Mahindra Bank; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Kotak Mahindra Bank in Mumbai seeks a Senior Marketing Manager for Mortgages & Loans to lead modern, full-funnel marketing across consumer insights, content, brand and performance channels.

You will shape propositions, craft campaigns, and drive customer acquisition and engagement across the loan portfolio, partnering with product, analytics and agencies to deliver measurable business impact. MBA is preferred; 8–10 years of consumer marketing experience required.

Qualifications

• 8–10 years of consumer marketing experience.
• Experience with marketing for financial services is preferred.
• MBA qualification from a premier institute is required.

Responsibilities

• Translate customer insights into strong marketing propositions and campaigns
• Lead integrated marketing across digital, D2C, social media, influencers and partnerships
• Drive acquisition, engagement and business growth across Loans products
• Build content-led customer journeys across the funnel
• Partner with product, analytics, media and agency teams to deliver measurable outcomes
• Own campaign performance, optimisation and business impact

Skills

Storytelling

Communication

Content creation

Digital marketing

Brand building

Education

MBA from premier institute

Job description

Senior Marketing Manager - Mortgages & Loans

Build one of the most exciting growth businesses in banking. We're looking for a Senior Manager (8-10 years experience) to lead marketing for Kotak's Mortgages & Loans business. This is not a traditional marketing role. It's a modern, full-funnel role that sits at the intersection of consumer insights, content, brand, performance marketing, and business growth.

You'll shape propositions, create compelling campaigns, drive customer acquisition and engagement, and work across every stage of the funnel, from awareness to conversion.

What you'll do:

• Translate customer insights into strong marketing propositions and campaigns


• Lead integrated marketing across digital, D2C, social media, influencers and partnerships


• Drive acquisition, engagement and business growth across Loans products


• Build content-led customer journeys across the funnel


• Partner with product, analytics, media and agency teams to deliver measurable outcomes


• Own campaign performance, optimisation and business impact

Who we're looking for:

• 8-10 years of consumer marketing experience


• Strong storytelling, communication, and content skills


• Someone equally comfortable with creative ideas and business numbers


• Hands-on marketer with a digital-first mindset


• Passion for building brands, campaigns, and growth engines


• MBA from a premier institute


• Experience with a leading financial services brand, top-tier consumer brand, consumer tech company, or a Top 3 advertising agency working on large FMCG or consumer brands.


• Strong foundation in consumer marketing, brand building, and communications


• Proven ability to combine customer insight, creativity, and business impact


• Exposure to digital-first marketing, content, performance marketing, and integrated campaigns is highly desirable

Why this role?

You'll work on products that help customers achieve some of their biggest life goals, whether it's buying a home, expanding a business or fulfilling an aspiration. You'll have the opportunity to shape strategy, build campaigns, influence business outcomes and create work that customers see every day.

• MBA (Marketing) from a Premier Institute preferred.

Role: Senior Manager

Reporting to: AVP / DVP