Senior Marketing and Consumer Insights Analyst

Kraft Heinz India Pvt Ltd; Karnataka; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kraft Heinz India Pvt Ltd is seeking an Analyst III in Marketing/Consumer Insights to drive analytics for Brand Growth System. The role requires turning large datasets into actionable market insights and communicating them to regional stakeholders.

Strong visualization, Excel, and diverse analytics tools are essential. Ideal candidates have 3–6 years in consumer insights or data analytics within CPG/retail, with excellent communication and teamwork.

Qualifications

• Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred
• Experience in consumer insights, marketing analytics, and data-driven storytelling.

Responsibilities

• Derive actionable insights from large quantitative and qualitative datasets.
• Leverage analytical tools for powerful data visualization (MS Office, Alteryx, Tableau, Power BI).
• Own and deliver high-quality outputs, on time, to regional stakeholders with supervisor support.
• Generate hypotheses and prioritize solutions using data modeling, industry research, and analyses.
• Support automation of analyses using AI and advanced analytics.
• Collaborate effectively in a team and provide/receive constructive feedback.

Skills

Data analysis

Data visualization

Communication

Teamwork

Stakeholder management

Excel

Power BI

Tableau

Alteryx

Python

Education

Bachelor/MBA or related

Tools

Alteryx

Tableau

Power BI

MS Office

Python

R

SPSS

Job description

Analyst III - Marketing Insights Job Description

Job Title: Analyst III – Marketing/ Consumer Insights GBS Analyst III – Marketing/ Consumer Insights

We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC’s proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic “where to play” choices, analyzing a brand’s performance along “how to win” levers – and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets

Requirements

• Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
• Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
• Own and deliver high quality outputs , of the allocated workstream, timely to regional stakeholders with support from supervisors
• Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling , and other analyses
• Support and drive automation of analysis by leveraging tools on AI and advanced analytics
• Work well in a team setting ; Seek and provide actionable feedback in interactions

Qualifications Education:

• Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred

Experience :

• Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
• Strong communications skills , should be able to drive discussion/presentations with senior stakeholders
• Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
• Strong skills in Microsoft Excel and PowerPoint are required
• Knowledge about leading AI based solutions are a plus
• Candidates should possess excellent analytical, communication, and team player skills ; ability to handle multiple tasks and work under pressure

Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Location(s) Bengaluru - Brookfield

GCC Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes . Experience Level Senior Level