Senior Marketing and Consumer Insights Analyst

Kraft Heinz India Pvt Ltd; Bengaluru; On-site; INR 1,100,000 - 1,400,000; Full time

Job summary

Kraft Heinz India Pvt Ltd seeks an Analyst III for Marketing/Consumer Insights to drive data-backed strategies and actionable insights from large datasets. The role blends marketing analytics, consumer understanding, and collaboration with regional teams to support growth and innovation.

Ideal candidates have 3–6 years in market/consumer analytics, strong Excel/PowerPoint, and familiarity with AI-driven analytics, with a preference for experience in FMCG or GBS settings.

Qualifications

• Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred.
• Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
• Strong communications skills , should be able to drive discussion/presentations with senior stakeholders
• Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
• Strong skills in Microsoft Excel and PowerPoint are required
• Knowledge about leading AI based solutions are a plus
• Candidates should possess excellent analytical, communication, and team player skills ; ability to handle multiple tasks and work under pressure
• Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Responsibilities

• Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
• Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
• Own and deliver high quality outputs , of the allocated workstream, timely to regional stakeholders with support from supervisors
• Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling , and other analyses
• Support and drive automation of analysis by leveraging tools on AI and advanced analytics
• Work well in a team setting ; Seek and provide actionable feedback in interactions

Skills

MS Office

Alteryx

Tableau

Power BI

Education

Bachelor or Postgraduate in Marketing/Business/Statistics

MBA preferred

Tools

Python

R

SPSS

Job description

Analyst III - Marketing Insights Job Description Job Title: Analyst III - Marketing/ Consumer Insights GBS Analyst III - Marketing/ Consumer Insights We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC’s proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic “where to play” choices, analyzing a brand’s performance along “how to win” levers - and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets

Requirements

• Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
• Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
• Own and deliver high quality outputs , of the allocated workstream, timely to regional stakeholders with support from supervisors
• Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling , and other analyses
• Support and drive automation of analysis by leveraging tools on AI and advanced analytics
• Work well in a team setting ; Seek and provide actionable feedback in interactions

Qualifications

• Education: · Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred.
• Experience : · Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
• Strong communications skills , should be able to drive discussion/presentations with senior stakeholders
• Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
• Strong skills in Microsoft Excel and PowerPoint are required
• Knowledge about leading AI based solutions are a plus
• Candidates should possess excellent analytical, communication, and team player skills ; ability to handle multiple tasks and work under pressure
• Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Location(s) Bengaluru - Brookfield GCC Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes . Experience Level Senior Level