Senior Market Research Analyst

QTek Digital

Hyderabad

On-site

INR 1,313,485 - 2,189,141

Full time

14 days+

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Job summary

A leading company is seeking a Senior Market Research Analyst in Hyderabad. This full-time, on-site role will focus on conducting market research, analyzing data, and providing strategic insights. Ideal candidates will have a Bachelor's degree in a relevant field and strong analytical skills.

Qualifications

Experience in data management and data science is a plus.
Proven ability to analyze large datasets effectively.
Leverage advanced technology such as AI for deeper insights.

Responsibilities

Conduct various research studies to evaluate brand perception.
Design and execute customized research tailored to clients' needs.
Analyze existing data to uncover trends and opportunities.

Skills

Market Analysis

Analytical Skills

Communication

Research Capabilities

Collaboration

Data Analysis Tools

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Job description

QTek Digital is a provider of custom solutions in data management, data warehouse, and data science. Our team of data scientists, data analysts, and data engineers is dedicated to solving today's problems and unlocking tomorrow's possibilities for our clients. We are committed to engaging, empowering, and enriching our employees, fostering a dynamic and supportive work environment.

Role Description

This is a full-time on-site role for a Senior Market Research Analyst located in Hyderabad. The Senior Market Research Analyst will be responsible for conducting market research, analyzing market trends, and gathering and interpreting data. The role involves providing insights and strategic recommendations to support business decisions. Daily tasks will include market analysis, preparing research reports, and collaborating with other teams to understand market dynamics and customer needs.

Responsibilities

Conducting various research studies, including qualitative, quantitative, mixed methods,

and historical, to evaluate brand perception, awareness, and equity among target

audience segments and stakeholder groups.

Designing and executing customized, ad hoc research tailored to the client's unique

requirements.

Evaluating the performance and effectiveness of communication and marketing efforts in

alignment with the client's strategic priorities.

Developing benchmarks, providing market and competitor insights, and proposing data-

driven solutions using market research.

Assisting in the creation of detailed target audience personas.

Analyzing existing data to uncover trends and opportunities for strategic improvement.

Delivering thorough analysis and actionable recommendations, including executive

summaries, white papers, and presentations as required.

Qualifications

Market Analysis and Market Research skills
Strong Analytical Skills and ability to interpret complex data
Excellent Communication and interpersonal skills
Proven Research capabilities and attention to detail
Ability to work collaboratively with diverse teams
Proficiency in data analysis tools and software
Bachelor's degree in Marketing, Business, Economics, or related field
A track record of effectively analyzing large data sets.
The ability to leverage advanced technology, like predictive analytics, consumer sentiment tools, and artificial intelligence (AI) to offer deeper insights.
Experience in data management and data science is a plus

Seniority level