Senior Manager Social and Influencer

PUMA Group; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

PUMA India is seeking a strategic and creative social media professional to lead our presence across Instagram, X, YouTube and Pinterest. You will develop impactful content, manage influencer collaborations, and drive engagement while ensuring brand consistency.

The ideal candidate will bring a strong understanding of content creation and curation, working with design and copy teams to deliver platform-specific content that reflects the brand's voice and values.

Qualifications

• 5+ years of experience in social media management or digital marketing.
• Experience handling brand accounts with large reach on Instagram, X, YouTube and Pinterest.
• Proven track record managing influencer campaigns and external partners.
• Strong portfolio of social campaigns or brand content.

Responsibilities

• Develop and execute social media strategies to boost brand heat and engagement across platforms.
• Create and curate platform-specific content with design and copy teams.
• Identify, onboard and manage influencers and agencies; oversee campaigns end-to-end.
• Collaborate with marketing, product, PR and finance; analyze metrics to improve ROI.

Skills

Social media management

Digital marketing

Brand content strategy

Influencer campaigns

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

All genders are welcome.

YOUR MISSION:

Position Summary:

We are seeking a strategic and creative social media professional to lead PUMA India's presence across platforms like Instagram, X, YouTube, and Pinterest. This role involves developing impactful content, managing influencer collaborations, and driving engagement while ensuring brand consistency. You’ll work closely with internal teams and agencies to execute campaigns, monitor performance, and optimize based on insights and trends.

The ideal candidate will bring a strong understanding of content creation and curation, working closely with design and copy teams to ensure compelling, platform-specific content that reflects the brand's voice and values.

Reports to :

Head - Brand Creative, Social and Influencer

Key Objectives:

• Social Media Strategy & Management: Develop and implement effective social media strategies to increase brand heat and engagement across all major platforms including Instagram, X, YouTube and Pinterest. You'll manage and oversee PUMA India's social media accounts, ensuring consistent brand messaging and community engagement through timely responses. You will also monitor, analyse, and report on social media performance metrics, adjusting strategies as needed to optimize results.
• Content Creation & Curation: Create, curate, and manage high-quality, engaging content tailored for various platforms. This includes collaborating with design and copy teams to produce compelling visuals and copy, ensuring all content aligns with brand guidelines and resonates with target audiences. You'll also develop and execute a content calendar for all brand social channels, staying updated on content formats and trends to keep our presence fresh and relevant.
• Influencer Marketing & Strategic Other Partnerships: Identify, onboard, and manage relevant influencers and agencies who align with campaign goals and brand values. You'll lead the end-to-end execution of campaigns, including planning, outreach, negotiation, briefing, coordination, content approval, and post-launch review. This also involves tracking deliverables, performance, and campaign ROI, while maintaining and nurturing long-term relationships with creators.
• Collaboration & Analytics: Work closely with internal teams across marketing, product, digital, PR, and finance, as well as external brand and creative agencies, to ensure cohesive execution of marketing campaigns. You'll track performance metrics (engagement, reach, traffic, conversions) for both social media and influencer campaigns, preparing actionable insights and optimizing based on analytics to improve future results and ROI. You will also stay updated on the latest social media trends, tools, best practices, and competitor strategies to provide strategic input.

Key Performance Indicators

• Innovative content
• Brand aspiration
• Team lead

Organizational Relationships

• Internal: Marketing team

YOUR TALENT:

Eligibility Criteria And Functional Competencies Required:

• 5+ years of relevant experience in social media management, digital marketing, or brand content strategy
• Prior experience handling brand accounts with significant scale and engagement across Instagram, X, YouTube, Pinterest
• Proven track record of managing influencer campaigns and external agency partners
• Strong portfolio of social campaigns or brand content.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.