Senior Manager, Marketing

Geomatik; Gurugram District, Bengaluru; Vor Ort; INR 3.500.000 - 7.500.000; Vollzeit

Zusammenfassung

Octave provides mission-critical software that enables smarter asset lifecycle decisions. The Marketing Manager leads the regional team, owns the regional strategy, and collaborates with global marketing to drive pipeline growth and brand impact.

The role requires 10+ years in B2B software marketing, strong ABM experience, and cross-functional collaboration with product, sales, and strategy teams across regions. Onsite in India with global exposure.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 9–14 years of experience in B2B marketing, preferably software/enterprise tech.
• Proven experience leading integrated marketing campaigns and ABM with sales alignment.
• Strong understanding of marketing automation platforms (Pardot, SFMC, HubSpot) and Salesforce CRM.
• Advanced proficiency in MS Office; HTML and digital tools a plus.
• Demonstrated ability to align sales and marketing around shared objectives.

Aufgaben

• Lead development and execution of multi-channel marketing strategies and ABM programs.
• Partner with sales leadership to generate pipeline and support acceleration.
• Own end-to-end campaign planning, timelines, budgets, and ROI measurement.
• Drive direct and digital marketing initiatives: email, webinars, content syndication, events, automation.
• Create and govern marketing collateral; ensure messaging consistency and brand adherence.
• Support regional and global marketing initiatives with cross-regional collaboration.
• Plan and execute large-scale virtual and in-person events for retention and new logos.
• Analyze campaign performance and market insights to optimize strategies.

Kenntnisse

ABM programs

Marketing automation

Campaign planning

Lead generation

Stakeholder management

English communication

Ausbildung

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Pardot

Salesforce Marketing Cloud

HubSpot

Salesforce CRM

HTML basics

Jobbeschreibung

We are looking for a results-driven and strategic Marketing Manager with 10+ years of experience in B2B software solutions marketing. This role requires a proactive leader who can manage complex, multi-channel marketing initiatives and work closely with senior stakeholders across product, sales, strategy, and regional marketing teams to drive pipeline growth and brand impact.

The Marketing Manager will be responsible for leading the regional marketing team and owning the regional marketing strategy and execution, aligning closely with global marketing strategies.

Key Responsibilities

• Lead the development and execution of high-impact, measurable marketing strategies, including integrated campaigns and Account-Based Marketing (ABM) programs across multiple channels, aligned with business priorities and revenue goals
• Partner closely with sales leadership and business development teams to generate qualified pipeline and support opportunity acceleration
• Own end-to-end campaign planning and execution, including timelines, budgets, performance tracking, and ROI measurement
• Drive and oversee direct and digital marketing initiatives, including email campaigns, webinars, lead nurturing programs, content syndication, events, and marketing automation programs
• Lead the creation and governance of marketing collateral, ensuring messaging consistency, value proposition clarity, and adherence to corporate brand guidelines
• Support and manage regional and global marketing initiatives, working closely with the Europe-based marketing team and other international stakeholders
• Plan and execute large-scale virtual and in-person customer events, conferences, and executive briefings to support customer retention, upsell, cross-sell, and new logo acquisition
• Analyze campaign performance and market insights to continuously optimize strategies and improve conversion rates
• Act as a strategic advisor to internal stakeholders on market trends, customer needs, and competitive positioning within the software solutions landscape

#LI-SD1 #onsite

Education / Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• 9-14 years of experience in B2B marketing, preferably within software solutions, enterprise technology, or high-tech industries
• Proven experience leading integrated marketing campaigns and ABM initiatives in close alignment with sales teams
• Strong understanding of marketing automation platforms (e.g., Pardot, Salesforce Marketing Cloud, HubSpot) and CRM systems such as Salesforce
• Advanced proficiency in Microsoft Office; working knowledge of HTML and digital marketing tools is a plus
• Demonstrated ability to align sales and marketing teams around shared objectives and measurable outcomes
• Strong analytical mindset with high attention to detail and data-driven decision-making capability
• Excellent stakeholder management, communication, and relationship-building skills
• Ability to work effectively in a fast-paced, deadline-driven, and international environment
• Responsible, flexible, customer-focused, and pragmatic in approach
• Excellent written and verbal English communication skills

About Octave

Octave provides mission-critical software that empowers organizations to make informed decisions across every stage of the asset lifecycle - Design, Build, Operate and Protect - where performance, safety, and reliability are non-negotiable and failure is not an option.

Turning complex operational data into actionable intelligence, Octave connects expertise, real-world conditions and enterprise-scale insight to improve performance, resilience and incident response where it matters most.

Octave has more than 7,000 employees in 45 countries. Learn more at octave.com and follow us on LinkedIn .

Why work for Octave?

All in. Always forward. That's the way we do things around here. We put trust in our people because we believe it's the best way to unleash potential, bring ideas to life, and keep moving ahead. And it's why we're committed to creating an environment that's truly supportive, providing you with the resources you need to support your ambitions, no matter who you are or where you are in the world.

Everyone is welcome

At Octave, we believe that diverse and inclusive teams are critical to the success of our people and our business. Here, everyone is welcome. As an inclusive workplace, we don't discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You're valued here.