Senior Manager - Innovation and Brand Development

Diageo India Pvt Ltd; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Diageo India Pvt Ltd in Bengaluru is seeking a Senior Manager – Innovation to lead brand extensions and breakthrough ideas, grounded in consumer insights and culture. You will steer strategic & scalable innovations, from core extensions to potential new-to-world brands, collaborating across functions.

The role requires an MBA in marketing from a top institute, 7–10 years in brand marketing or NPD, and a track record of delivering complex projects with financial impact.

Qualifications

• MBA with specialization in marketing (Tier I/II)
• 7–10 years of experience in brand marketing and/or new product development
• Proven ability to lead cross-functional teams delivering large-scale/complex projects
• Analytical rigor around Measurement & Evaluation and sustained product launches

Responsibilities

• Shape Diageo's future ambition and own innovation initiatives
• Inspire cross-functional teams to take entrepreneurial risks and drive results
• Inject a restlessness to win and act quickly in a competitive market
• Ensure brilliant execution to guarantee success at the point of purchase
• Foster an inclusive environment where everyone contributes their best
• Influence senior stakeholders and cross-functional teams in decision-making

Skills

Brand marketing

New product development

Cross-functional teams

Analytics & measurement

Education

MBA in Marketing (Tier I/II)

Job description

Senior Manager - Innovation Job Title- Senior Manager - Innovation

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating

About the Function:

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. We’re innovators, collaborating with people around the globe to disrupt and push boundaries, redefining the future of our extraordinary brands. Our Innovation team offers a wide range of roles, from helping to grow existing markets to developing exciting breakthrough ideas. Creating industry-shaping innovations and bringing a strategic viewpoint at every stage. We celebrate and nurture creative potential to break new ground. Our teams around the world, work together to innovate, explore creative possibilities, and develop new strategies. Whatever the role, we’ll challenge, inspire, and support you to become the best innovator you can be.

About the role:

Are you a strategic thinker with passion for innovation in the beverage Industry? Do you have a proven track record of successfully developing and launching brand extensions and new to world products. Diageo is seeking an exceptional individual to lead our marketing and product development efforts.

Role Responsibilities:

As the Senior Manager – Innovation, you will be responsible for delivering robust, strategic, and scalable innovations, ranging from core brand extensions to potentially New-to-world brands and strategic partnership. Grounded in deep customer, consumer, and cultural insight, you will play a pivotal role in shaping Diageo’s future ambition.

• Creating Focus and Ownership: Shape Diageo's future ambition and take ownership of driving innovation within the organization.
• Inspiring Entrepreneurial Spirit: Inspire cross-functional teams to take entrepreneurial risks and drive desired results.
• Restlessness to Win: Inject a sense of restlessness to win and act quickly in a competitive market.
• Demanding Brilliant Execution: Ensure brilliant execution to guarantee success at the point of purchase.
• Creating an Inclusive Environment: Foster an inclusive environment where everyone can contribute their best and thrive.
• Influencing Decision Making: Use your influence to guide decision-making with senior stakeholders and cross-functional teams.

Experience / skills required:

Qualification : MBA with specialization in marketing (Tier I/II institute)

• 7-10 years of experience in brand marketing and/or new product development, with a proven track record of innovation success.
• Experience in the development and commercialization of brand extensions/variants and/or new-to-world brand creation is highly desirable.
• Proven ability to lead cross-functional teams delivering large-scale/complex projects.
• Ability to develop innovative solutions to business challenges that maximize financial impact while mitigating potential risk.
• Prior experience in concept creation and developing product bundles backed by consumer, customer, and cultural insights.
• Experience in disciplined project leadership, commercial acumen, and business management, delivering superior plans that lead to sustainable innovations.
• Analytical rigor around Measurement & Evaluation and sustained product launches.

Diversity statement:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

Worker Type : Regular Primary Location: Bangalore HO Additional Locations : Job Posting Start Date : 2026-08-25 Experience Level Senior Level