Assistant Manager - Customer Marketing

Diageo; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Diageo in Delhi invites applications for an Assistant Manager - Customer Marketing. The role focusses on activation plans that influence consumer behaviour and strengthens our connections with customers across markets and channels.

You will work in a dynamic, collaborative environment, leveraging insights into the customer journey, personas, and brand activation to drive purchase across occasions. The position offers growth opportunities within Diageo's iconic brands.

Responsibilities

• Analysts are individual contributors.
• Requires conceptual knowledge in own area of expertise; develops practical experience.
• Understands key business drivers; uses this understanding to accomplish own work.
• No supervisory responsibilities but may provide guidance to new analysts/associates.
• Solves standard problems by identifying solutions based on standard practices.
• Impacts quality of own work; works within guidelines and policies.
• Explains information to others in straightforward situations.

Job description

Job Title: Assistant Manager - Customer Marketing

About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

• Analysts are individual contributors
• Requires conceptual knowledge in own area of expertise; develops practical experience
• Understands key business drivers; uses this understanding to accomplish own work
• No supervisory responsibilities but may provide guidance to new analysts/associates
• Solves standard problems by identifying solutions based on standard practices
• Impacts quality of own work; works within guidelines and policies
• Explains information to others in straightforward situations

Roles in this job family develop and execute activation plans which influence consumer behaviour. They deeply understand the customer journey, their personas, and are able to identify methods to actively engage them in Diageo’s products to increase the likelihood of purchase across a range of channels.

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type :Regular Primary Location:Delhi Additional Locations : Job Posting Start Date : 2026-09-01

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much‑loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on.

Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born.

In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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