Senior Manager, Field Marketing

SonicWall; India; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

SonicWall is seeking a Senior Manager Field Marketing in India to lead marketing activities across the APJ region. This role involves strategy development, execution of demand generation programs, and collaboration with sales teams and partners to meet revenue goals.

The ideal candidate will have over 8 years of B2B marketing experience, strong organizational abilities, and a proven track record in channel marketing. A hands-on approach is necessary for managing a diverse, energetic team.

SonicWall is committed to diversity and equal opportunity employment.

Qualifications

• 8+ years in B2B marketing, ideally including channel/partner marketing.
• Prior experience managing teams of 3 or more direct reports.
• Autonomous and structured operator collaborating effectively.
• Track record of hitting pipeline and program KPIs.
• Experience with marketing automation tools and Salesforce.

Responsibilities

• Serve as the primary marketing point of contact for partners.
• Plan and execute demand generation programs.
• Deliver marketing enablement and training for partners.
• Lead and develop a marketing team based in India and Japan.

Skills

B2B marketing experience

Channel/partner marketing

Team management

Marketing automation (Hubspot or similar)

Salesforce experience

Organizational skills

Time management

Results-driven mindset

Job description

Overview

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

SonicWall is hiring a Senior Manager Field Marketing, APJ to own the planning, development, and execution of all marketing activities across the region - both direct and indirect through resellers and distributors.

This role will partner closely with regional sales leadership to build a marketing plan that supports the region's revenue goals, and own both the strategy and hands-on execution across the full marketing mix - digital campaigns, social, webcasts, events, and PR - along with the analysis that proves what's working.

We're a small, tightly-knit team and we're looking for someone energetic and entrepreneurial who thrives working autonomously but genuinely enjoys collaborating - building relationships across countries, continents, and cultures with a strong team spirit.

Responsibilities

• To-and-Through Partner/Channel Marketing:
  • Serve as the primary marketing point of contact for partners and distributors across APJ
  • Deliver marketing enablement and trainings for partners and their sales teams
  • Plan, budget, and track execution of MDF-funded activities, with regular ROI reporting
  • Drive adoption of joint marketing programs with partners
• Direct Marketing/Demand generation
  • Plan and execute demand generation programs across digital, events, and content - with clear pipeline targets
  • Develop new customer case studies and video testimonials in partnership with sales
  • Act as the regional marketing liaison for the sales team and suppliers
  • Lead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growth

Qualifications

• 8+ years in B2B marketing, ideally including channel/partner marketing and exposure to the IT security or broader enterprise tech industry
• Prior experience managing teams of 3 or more direct reports
• Autonomous, structured operator who collaborates effectively with internal stakeholders and external partners to ensure flawless execution
• Excellent organizational and time management skills
• Results-driven, with a track record of hitting pipeline and program KPIs
• Hands-on experience with marketing automation (Hubspot or similar) and Salesforce
• Genuine enthusiasm for working as part of a multinational team

SonicWall is an equal opportunity employer.

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.