Senior Manager - Commercial Planning & Performance Management (Location - PAN India)

AB InBev India; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

AB InBev India seeks a seasoned professional to lead Commercial Planning & Forecasting across PAN India. You will build and run the regional performance engine, linking field execution with data-driven insights to deliver volume, market share and net revenue targets.

Lead S&OP cycles, manage KPIs, and drive cross-functional initiatives for sustainable, profitable growth. You will collaborate with Sales Directors and Finance, develop forecasting models, and enable automation of routines while

Qualifications

• Excellent communication & collaboration skills with the ability to influence cross-functionally.
• Ability to drive change within the organization across levels.
• Strong analytical capability to distill insights from unstructured data and translate into action plans.

Responsibilities

• Lead monthly S&OP and long-term planning cycles.
• Own regional targets for volume, net revenue, and market share with Sales Director.
• Develop analytics agenda to improve forecasting accuracy, sales efficiency, and productivity.
• Drive cross-functional collaboration and PMO initiatives to deliver high-impact commercial projects.

Skills

Communication

Cross-functional leadership

Analytical skills

P&L focus

Change management

Ambiguity handling

Education

Tier-1 MBA / Post-Graduate Degree in Business

Tools

Advanced Excel

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Role Summary

• To build and run the respective region’s commercial performance engine by establishing the systems, processes, tools, and analytics needed to plan, forecast, and deliver volume, market share, and net revenue targets.
• To act as the strategic and operational integrator—linking field execution, data-driven insights, and cross-functional collaboration—to drive efficient, profitable growth and ensure flawless delivery of commercial KPIs.

Location - PAN India

1. Commercial Planning & Forecasting

• Lead monthly S&OP and annual planning cycles across 1/3/5-year horizons.
• Build robust short- and long-term industry and ABI demand forecasts using statistical models, market intelligence, and competitive insights.
• Translate forecasts into actionable plans for volume, revenue, and share delivery.
• Partner with sales leadership to align on growth strategies and performance targets.

2. Performance Management & Delivery

• Own regional targets for volume, net revenue, and market share alongside the Sales Director.
• Run weekly/monthly performance management routines to track KPIs, diagnose gaps, and drive corrective actions.
• Enable a performance‑driven culture rooted in data, insights, and disciplined execution.

3. Analytics, Insights & Capability Building

• Own the regional analytics agenda and deliver tools/processes that elevate forecasting accuracy, sales efficiency, and productivity.
• Work with experts to build capabilities such as price elasticity modelling, discount analytics, competitive intelligence, routines automation, and reporting digitization.
• Convert unstructured data from multiple sources into meaningful insights for commercial decision-making.
• Set up and continuously improve systems, processes, and tools to plan, measure, and enhance commercial performance.
• Identify opportunities for automation, technology adoption, and efficiency gains in monthly volume and revenue delivery processes.
• Implement scalable routines and governance models that streamline decision-making across the region.

5. Strategic Projects, PMO & Cross‑Functional Leadership

• Lead the regional PMO, ensuring optimal resource allocation and delivery of high‑impact commercial initiatives.
• Create data-driven strategic plans to capitalize on market, state, segment, and brand-level opportunities.
• Work cross-functionally to close performance gaps through targeted interventions and structured problem-solving.
• Deliver KPIs across Distribution, Volume, Market Share, Net Revenue, MACO, and ZBB/Commercial Losses.

What are we looking for?

Education - Tier-1 MBA/ Post-Graduate Degree in Business/related fields of study

Work Experience - 3-5 years of experience in either of consulting, business finance, project/ program management, category management in relevant industries (Consumer Goods/Beverages industry preferred)

Skills

• Extraordinary communication & collaboration skills with the ability to work & influence cross-functionally
• Ability to adapt, manage, and drive change within the organization (both upwards and downwards)
• Strong analytical skills with the ability to distill insights from unstructured data and implement strong cross-functional action plans. Knowledge of advanced Excel is mandatory. Knowledge of statistics and hence forecasting is desirable.
• Financial acumen and ability to evaluate business decisions with a sharp focus on P&L delivery
• A driven leader who approaches things with a sense of urgency
• Ability to handle ambiguity at scale

And above all of this, an undying love for beer!

We dream big to create a future with more cheers.