Senior Manager – Category Development – National Brands (TTA, LG, KG)

Tata Consumer Products; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tata Consumer Products is seeking a sales and trade marketing professional to drive Beverages category growth in General Trade across regions. You will develop and implement the Trade Marketing & Distribution Strategy in alignment with the business plan, collaborating with Marketing and Regional Sales teams to meet objectives.

You will anchor planning and execution with Brand teams, Demand Planning, and Supply Chain to ensure forecast accuracy, optimal inventory, and effective in-store

Qualifications

• MBA with 3-5 years of relevant work experience in reputed FMCG organizations.
• Understanding & knowledge of Sales & Distribution systems.

Responsibilities

• Drive Top Line Sales budget delivery for Beverages in General Trade.
• Execute Trade Marketing & Distribution strategy with regional teams.
• Lead BTL planning with brand, regional teams & Sell-in/Sell-out teams.
• Monitor post-activation evaluation to improve efficiency of spends.
• Anchor planning & execution workstreams with brand teams & regional teams.
• Collaborate with Demand planning for Beverages forecasting accuracy.
• Improve inventory management & fill rates with Supply Chain at distributor/market level.
• Plan effective schemes/activations for trade; drive in-store visibility and sampling.

Skills

Sales & Distribution systems

Category understanding

Pricing

Market intelligence

Education

MBA

Job description

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible for sales of the Foods category in line with business plan and growth aspiration in conjunction with regional teams. Develop & Implement the Trade Marketing & Distribution Strategy for the organization in coordination with Marketing and Regional Sales Teams in line with Business objectives.

What are the Key Deliverables in this role?

• Responsible for Top Line Sales budget delivery for Beverages for General Trade Channel.
• Detailed BTL planning along with brand, regional teams & Sell-in/Sell-out teams of Shopper marketing function. Drive implementation & track progress closely. Lead the post activation evaluation process to improve efficiency of spends..

Customer Service

• Develop detailed strategy/plans using internal & external data to drive assortment, distribution, pricing & placement.
• Monitor & Optimize BTL spends. Work closely with Finance & regional teams to monitor & improve quality of implementation & Efficiency of processes.

Internal Processes

• Anchor the planning & execution workstreams for all activities in the portfolio along with brand teams & respective regional teams
• Work closely with Demand planning team and field team to ensure forecasting accuracy for Beverages.
• Work closely with supply chain to improve inventory management & fill rates at Distributor / market level.
• Work closely with Sell-in team in shopper marketing to plan effective schemes /activations for trade
• Work closely with Sell-out team in shopper marketing to plan effective & innovative sell-out activation for driving in-store visibility / product sampling / Generating consumer demand in trade.

Innovation and Learning

• Develop deep understanding of category & competition strategies & intelligence. Engage and work closely with brand teams for relevant category understanding.
• Work with external agency & field team members for gathering market intelligence on competition pricing. Share actionable using competition pricing insights.

What are the Critical success factors for the Role?

• MBA with 3-5 years of relevant work experience in reputed FMCG organizations
• Understanding & knowledge of Sales & Distribution systems

What are the Desirable success factors for the Role?